Simon Fraser University

social media marketing innovation mobile technology mobile computing knowledge management rfid surveillance research sfu intellectual property branding hacking brand management consumer behavior viral marketing mobility bus450 consumers product design innovation management competitive advantage new product management amplification u-commerce attenuation financial services marketing transcension contextualization deliberately leaking secrets trade secrets secrecy wines and spirits alcoholic drinks canada conceptual/theoretical marketing mix not applicable china product development brand extensions education simulation university risk information security wearable technology cybersecurity wearables social network gamification; experience; mechanics; dynamics; emo netnography flash mobs advertising crowdfunding 3d printing; 3-d; 3d; additive manufacturing; manu crowd funding crowd capability crowds crowdsourcing crowd capital carsharing bikesharing sustainability zipcar uber business models sharing economy ridesharing agency theory dissertation logic writing argumentation editing thesis faux pas drm iphone user innovation ugc ip laws customer service quality expectations management labeling theory organizational communication psychological contracts customer labels customer relationship management attention management virality electronic word of mouth (ewom) discretion communities ambidexterity organizational alignment social media theory social media research typology interdisciplinary teaching computer science and business money return on investment metrics measure hiring hr privacy ethics personnel game mechanics gamification social media monetization lbs location based marketing location based services electronic word of mouth gurung kietzmann community engagment needs strategy honeycomb impac managing