Presented at the App Promotion Summit in July 2016, Trainline and Jampp walk through real challenges and best practices for acquiring and retaining mobile app users using predictive segments and sophisticated retargeting strategies.
Optimize public transit with robust tracking and behavioral segmentation
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11. Use robust tracking:
- Events
- Time stamps
- Unique identifiers (Device id, customer id)
Build segments based on behaviour:
- Commuters
- Mobile ticket adopters
- Frequent travellers
Define the funnel and the value of each segments