Mobile Marketing Facts and Figures: This presentation, created by Jamie Turner, the co-author of the #1 best-selling book on mobile marketing, provides facts and figures on mobile marketing. It also provides tips and techniques you can use for your business.
Ethical stalking by Mark Williams. UpliftLive 2024
Mobile Marketing: How Consumers Use Mobile to Connect with Your Business
1. How Consumers
Use Mobile to
Engage with Your Brand
Jamie Turner
Author, Speaker and Founder of BKV’s 60 Second Marketer
Follow Jamie on Twitter @AskJamieTurner
2. Questions
• Feel free to ask questions in
the Question Pane on your
computer
• Let’s kick things off by having
you confirm in the Question
Pane that you’re seeing this
slide and that audio is
working
• Also, these slides can be
downloaded at
60SecondMarketer.com/blog
3. Introductions
• Co-author of How to Make
Money with Social Media and
Go Mobile
• Regular guest on CNN’s HLN
on the topic of social media
and mobile media
• Follow me @AskJamieTurner
or on 60SecondMarketer.com
4. Go Mobile -- The Book
• Written by Jamie Turner,
Founder of
60SecondMarketer.com
and Jeanne Hopkins, V.P.
of Marketing at HubSpot
• #1 best-selling mobile
marketing book in the U.S.
and the U.K.
• Available everywhere
Now Available
8. Agenda
• Mobile Marketing Facts and Figures
(10 minutes)
• How Consumers Use Smartphones
(10 minutes)
• Overview of Mobile Marketing Tools
(10 minutes)
• How to Minimize the Showroom
Effect (10 minutes)
• Applause, Encore, Standing Ovation
(3 hours)
Download these slides at 60SecondMarketer.com/blog
10. Mobile Marketing Facts and Figures
Share these facts on Twitter by referencing @AskJamieTurner
11. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
Share these facts on Twitter by referencing @AskJamieTurner
12. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• The growth rate of the iPhone
was 10 times faster than the
growth rate of AOL (Source: Nielsen)
Share these facts on Twitter by referencing @AskJamieTurner
13. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• The growth rate of the iPhone
was 10 times faster than the
growth rate of AOL (Source: Nielsen)
• Gartner Group predicts that by
2013 the number one way
people will access the internet
will be through their mobile
devices (Source: Gartner)
Share these facts on Twitter by referencing @AskJamieTurner
14. Mobile Marketing Facts and Figures
Share these facts on Twitter by referencing @AskJamieTurner
15. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
Share these facts on Twitter by referencing @AskJamieTurner
16. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
Share these facts on Twitter by referencing @AskJamieTurner
17. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
• Research indicates that if
someone leaves home without
their wallet, they keep going. If
they leave without the mobile
device, they turn around (Source:
60SecondMarketer.com)
Share these facts on Twitter by referencing @AskJamieTurner
19. How Businesses are Using Mobile
Marketing to Connect with Customers
• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service
(MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing: LBS,
NFC, Bluetooth and LBA
• Apps
• 2D Codes
• Mobile Email
• Tablet Computing
20. How Businesses are Using Mobile
Marketing to Connect with Customers
Google RIM Apple Microsoft
39% 20% 28% 9%
Source: GS Statcounter
Download these slides at 60SecondMarketer.com/blog
21. How Consumers Use Smartphones
Check and send email (82%)
Read news articles (56%)
Look up directions (69%)
Listen to music/radio (45%)
Watch online videos (41%)
Play online games (39%)
Manage finances and bills (34%)
Look up sports information (38%)
Use a social networking website (63%)
Source: The Mobile Movement Study
Share these facts on Twitter by referencing @AskJamieTurner
22. How Consumers Use Smartphones
0 25 50 75 100
Check and send email (82%)
Read news articles (56%)
Look up directions (69%)
Listen to music/radio (45%)
Watch online videos (41%)
Play online games (39%)
Manage finances and bills (34%)
Look up sports information (38%)
Use a social networking website (63%)
Source: The Mobile Movement Study
Share these facts on Twitter by referencing @AskJamieTurner
23. How Consumers Use Smartphones
Share these facts on Twitter by referencing @AskJamieTurner
24. How Consumers Use Smartphones
• 70% of all mobile searches
are acted upon within an
hour vs. 30% of all
traditional searches (Source:
Google)
Share these facts on Twitter by referencing @AskJamieTurner
25. How Consumers Use Smartphones
• 70% of all mobile searches
are acted upon within an
hour vs. 30% of all
traditional searches (Source:
Google)
• That said, 29% of
consumers who use a
smartphone to research a
product while in a retail
store end up purchasing
the item online (Source: ClickIQ)
Share these facts on Twitter by referencing @AskJamieTurner
26. How Consumers Use Smartphones
• 70% of all mobile searches
are acted upon within an
hour vs. 30% of all
traditional searches (Source:
Google)
• That said, 29% of
consumers who use a
smartphone to research a
product while in a retail
store end up purchasing
the item online (Source: ClickIQ)
• This is called The
Showroom Effect
Share these facts on Twitter by referencing @AskJamieTurner
27. How Consumers Use Smartphones
Hmmm.
• 70% of all mobile searches Now that I’ve found
are acted upon within an Go Mobile in the
hour vs. 30% of all bookstore, I think I’ll go
traditional searches (Source: home and buy it
Google) online.
• That said, 29% of
consumers who use a
smartphone to research a
product while in a retail
store end up purchasing
the item online (Source: ClickIQ)
• This is called The
Showroom Effect
Share these facts on Twitter by referencing @AskJamieTurner
28. Age Segmentation of Those Using
Mobile to Research Products In-Store
Age 18 to 29 (25%)
Age 30 to 39 (26%)
Age 40 to 49 (12%)
Age 50 to 59 (6%)
Over 60 (2%)
Source: ClickIQ and Internet Retailer
Share these facts on Twitter by referencing @AskJamieTurner
29. Age Segmentation of Those Using
Mobile to Research Products In-Store
100
Age 18 to 29 (25%)
Age 30 to 39 (26%) 75
Age 40 to 49 (12%)
Age 50 to 59 (6%)
Over 60 (2%) 50
Source: ClickIQ and Internet Retailer
25
0
Share these facts on Twitter by referencing @AskJamieTurner
30. Retaining the Sale
• Best Buy: 35% of those that researched at Best Buy ended up
purchasing at the Best Buy store, with another 14%
purchasing at BestBuy.com. 21% purchased from
Amazon.com. The rest did not purchase.
• Target: 29% of those that researched at Target ended up
purchasing at Target, with another 8% purchasing at
Target.com. 21% purchased at Amazon.com.
• WalMart: 26% of those that researched at Wal-Mart ended up
purchasing at the Wal-Mart store, with another 10%
purchasing at WalMart.com. 24% purchased at Amazon.com.
Source: ClickIQ and Internet Retailer
Download these slides at 60SecondMarketer.com/blog
34. Mobile Websites: The Essential Things
You Need to Know
• Automated Systems
• GoDaddy
35. Mobile Websites: The Essential Things
You Need to Know
• Automated Systems
• GoDaddy
• Plug-and-Play Systems
• Mobify
• Mobilizer
• HubSpot
36. Mobile Websites: The Essential Things
You Need to Know
• Automated Systems
• GoDaddy
• Plug-and-Play Systems
• Mobify
• Mobilizer
• HubSpot
• Third party agencies or
design firms
• Mobilize Worldwide
• BKV
38. Short Message Service
• The most common phone-
based activity among U.S. cell
phone users of all ages
• Used by American Idol, the
American Red Cross and
others
• Used by CNN, Mashable and
ABC News for push
notifications
• Used by doctors to remind
patients of appointments
• Used by airlines to update
people on flights
Download these slides at 60SecondMarketer.com/blog
40. Mobile Display Ads
• Campbell’s ran a mobile ad
using the iAd platform
• Results: 53 million
impressions, 1% click-through
rate
• Spent an average of one
minute investigating ad
• Intent to purchase was 4 times
greater than with TV
• Remembered "Campbell's"
five times more often than TV
ad respondents
Source: Nielsen
43. Mobile Paid Search
• Less competition than with
traditional search
• Local queries are the norm
-- movies, restaurants, bars,
coffee shops, etc.
• Click-to-call and click-to-
map are important
• Voice search is now
available for all major search
engines
• 60 Second Marketer comes
up as 62nd Marketer
Download these slides at 60SecondMarketer.com/blog
46. Tips on Using Location-Based
Services
• First of all, claim your business
• Reward first-time visitors
• Change deals often
• Promote group check-ins. The
more in a group, the better the
deal
• Interact with customers. Make
them accomplish a small task
(Origami napkin) to redeem
• Promote to those checking-in
nearby
Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
48. Location-Based Advertising
• Uses Geo-Fencing to figure
out where you are
• SMS, display ads and paid
search ads can be targeted
by location
• Subway in the U.K. used
location-based SMS to
provide discounts to
customers who walked by
their store
50. Mobile Apps
•A mobile app is not a mobile
website
• An app is a software
program that lives on your
smartphone
• A mobile website is a
website that lives on a server
in “the cloud”
Download these slides at 60SecondMarketer.com/blog
51. How Apps Are Used
Games (64%) Weather (60%)
Social Networking (56%) Maps (51%)
Music (44%) News (39%)
Entertainment (34%) Banking (32%)
Source: Nielsen
52. How Apps Are Used
75.0
50.0
25.0
0
Games (64%) Weather (60%)
Social Networking (56%) Maps (51%)
Music (44%) News (39%)
Entertainment (34%) Banking (32%)
Source: Nielsen
53. How to Develop an App for Your
Business
• For a customized experience,
use a mobile app
development company
(Mobilize Worldwide)
• For a plug-and-play
experience, use AppMakr,
GENWI, Mippin, MobBase,
MobiCart, MyAppBuilder or
RunRev
Download these slides at 60SecondMarketer.com/blog
55. 2D Codes
Q: Where have you
scanned a QR/Bar code
with your mobile phone?
Printed magazine or newspaper (49%)
Product packaging (35%)
Website (27%)
Poster or flyer or kiosk (24%)
Business card or brochure (13%)
Storefront (13%)
TV (12%)
Source: comScore MobiLens June 2011
56. 2D Codes
Q: Where have you
scanned a QR/Bar code 50.0
with your mobile phone?
37.5
Printed magazine or newspaper (49%)
Product packaging (35%) 25.0
Website (27%)
Poster or flyer or kiosk (24%)
Business card or brochure (13%) 12.5
Storefront (13%)
TV (12%)
0
Source: comScore MobiLens June 2011
57. 2D Codes
• 2D codes can drive people to
websites, to phone numbers,
to contact information and
even to text messages
79. 5 Ways to Keep Shoppers in Your Store
• Check-in Specials:
Foursquare has 10 million
users and, along with
Facebook, provides instant
check-in specials. No need
to wait for someone to
become “Mayor” for a special
• Other Location-Based
Services include WHERE,
SCVNGR, Loopt and others
80. 5 Ways to Keep Shoppers in Your Store
• QR Codes: Add QR codes to
select products that provide
reviews, information and, most
importantly, a deal!
QR Codes.
They’re • By targeting mobile users in
this way, you provide a
ugly, but discount for people who might
effective. otherwise have bought online
• Non-mobile researchers still
pay regular price, thereby
minimizing the effect the
discount has on revenues
81. 5 Ways to Keep Shoppers in Your Store
• SMS Promotions: One of the
best things about SMS is that
you can provide strategically-
timed offers to a very captive
audience
• Deliver messages when new
products arrive or provide
discounts during hours of the
day when traffic is slower
82. 5 Ways to Keep Shoppers in Your Store
• Location-Based Banner Ads: User clicks an ad, which then uses
GPS technology to identify location and direct them to nearest store
Source: MobClix
83. 5 Ways to Keep Shoppers in Your Store
• Publish Your Inventory: If
you can’t lick ‘em, then join
‘em
• Make sure your inventory is
available to mobile
shoppers by publishing it
to shopping aggregators
like Google Merchant
Center or ShopSavvy
86. Contact Me
To Download a Free Chapter:
60SecondMarketer.com/GoMobileChapter
To Download this Presentation:
60SecondMarketer.com/blog
Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner
Contact me:
Jamie.Turner@60SecondMarketer.com
404-233-0332
Now Available