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How Consumers
    Use Mobile to
Engage with Your Brand


                     Jamie Turner
  Author, Speaker and Founder of BKV’s 60 Second Marketer

          Follow Jamie on Twitter @AskJamieTurner
Questions
• Feel free to ask questions in
  the Question Pane on your
  computer
• Let’s kick things off by having
  you confirm in the Question
  Pane that you’re seeing this
  slide and that audio is
  working
• Also, these slides can be
  downloaded at
  60SecondMarketer.com/blog
Introductions
• Co-author of How to Make
  Money with Social Media and
  Go Mobile
• Regular guest on CNN’s HLN
  on the topic of social media
  and mobile media
• Follow me @AskJamieTurner
  or on 60SecondMarketer.com
Go Mobile -- The Book

• Written by Jamie Turner,
  Founder of
  60SecondMarketer.com
  and Jeanne Hopkins, V.P.
  of Marketing at HubSpot
• #1 best-selling mobile
  marketing book in the U.S.
  and the U.K.
• Available everywhere


                               Now Available
60SecondMarketer.com/GoMobileChapter
Introductions
Introductions
Agenda
• Mobile Marketing Facts and Figures
  (10 minutes)
• How Consumers Use Smartphones
  (10 minutes)
• Overview of Mobile Marketing Tools
  (10 minutes)
• How to Minimize the Showroom
  Effect (10 minutes)
• Applause, Encore, Standing Ovation
  (3 hours)




 Download these slides at 60SecondMarketer.com/blog
Mobile Marketing Facts and Figures
Mobile Marketing Facts and Figures




Share these facts on Twitter by referencing @AskJamieTurner
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
   60SecondMarketer.com)




 Share these facts on Twitter by referencing @AskJamieTurner
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
   60SecondMarketer.com)

• The growth rate of the iPhone
  was 10 times faster than the
  growth rate of AOL (Source: Nielsen)




 Share these facts on Twitter by referencing @AskJamieTurner
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
   60SecondMarketer.com)

• The growth rate of the iPhone
  was 10 times faster than the
  growth rate of AOL (Source: Nielsen)
• Gartner Group predicts that by
  2013 the number one way
  people will access the internet
  will be through their mobile
  devices (Source: Gartner)



 Share these facts on Twitter by referencing @AskJamieTurner
Mobile Marketing Facts and Figures




Share these facts on Twitter by referencing @AskJamieTurner
Mobile Marketing Facts and Figures
                                              • Mobile coupons generate 10
                                                times the redemption rate of
                                                traditional coupons (Source: Borrell
                                                 Associates)




Share these facts on Twitter by referencing @AskJamieTurner
Mobile Marketing Facts and Figures
                                              • Mobile coupons generate 10
                                                times the redemption rate of
                                                traditional coupons (Source: Borrell
                                                 Associates)

                                              • Google has seen mobile
                                                searches grow by more than
                                                400% over the past year (Source:
                                                 Google)




Share these facts on Twitter by referencing @AskJamieTurner
Mobile Marketing Facts and Figures
                                              • Mobile coupons generate 10
                                                times the redemption rate of
                                                traditional coupons (Source: Borrell
                                                 Associates)

                                              • Google has seen mobile
                                                searches grow by more than
                                                400% over the past year (Source:
                                                 Google)

                                              • Research indicates that if
                                                someone leaves home without
                                                their wallet, they keep going. If
                                                they leave without the mobile
                                                device, they turn around (Source:
                                                 60SecondMarketer.com)




Share these facts on Twitter by referencing @AskJamieTurner
How Businesses are Using Mobile
Marketing to Connect with Customers
How Businesses are Using Mobile
Marketing to Connect with Customers
• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service
  (MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing: LBS,
  NFC, Bluetooth and LBA
• Apps
• 2D Codes
• Mobile Email
• Tablet Computing
How Businesses are Using Mobile
Marketing to Connect with Customers




           Google            RIM              Apple         Microsoft
            39%              20%              28%             9%
                                                      Source: GS Statcounter



Download these slides at 60SecondMarketer.com/blog
How Consumers Use Smartphones


                                              Check and send email (82%)
                                              Read news articles (56%)
                                              Look up directions (69%)
                                              Listen to music/radio (45%)
                                              Watch online videos (41%)
                                              Play online games (39%)
                                              Manage finances and bills (34%)
                                              Look up sports information (38%)
                                              Use a social networking website (63%)
                                          Source: The Mobile Movement Study




Share these facts on Twitter by referencing @AskJamieTurner
How Consumers Use Smartphones
    0       25      50       75       100

                                              Check and send email (82%)
                                              Read news articles (56%)
                                              Look up directions (69%)
                                              Listen to music/radio (45%)
                                              Watch online videos (41%)
                                              Play online games (39%)
                                              Manage finances and bills (34%)
                                              Look up sports information (38%)
                                              Use a social networking website (63%)
                                          Source: The Mobile Movement Study




Share these facts on Twitter by referencing @AskJamieTurner
How Consumers Use Smartphones




Share these facts on Twitter by referencing @AskJamieTurner
How Consumers Use Smartphones

 • 70% of all mobile searches
   are acted upon within an
   hour vs. 30% of all
   traditional searches (Source:
    Google)




Share these facts on Twitter by referencing @AskJamieTurner
How Consumers Use Smartphones

 • 70% of all mobile searches
   are acted upon within an
   hour vs. 30% of all
   traditional searches (Source:
    Google)

 • That said, 29% of
   consumers who use a
   smartphone to research a
   product while in a retail
   store end up purchasing
   the item online (Source: ClickIQ)




Share these facts on Twitter by referencing @AskJamieTurner
How Consumers Use Smartphones

 • 70% of all mobile searches
   are acted upon within an
   hour vs. 30% of all
   traditional searches (Source:
    Google)

 • That said, 29% of
   consumers who use a
   smartphone to research a
   product while in a retail
   store end up purchasing
   the item online (Source: ClickIQ)
 • This is called The
   Showroom Effect


Share these facts on Twitter by referencing @AskJamieTurner
How Consumers Use Smartphones
                                               Hmmm.
 • 70% of all mobile searches            Now that I’ve found
   are acted upon within an                Go Mobile in the
   hour vs. 30% of all                  bookstore, I think I’ll go
   traditional searches (Source:           home and buy it
    Google)                                    online.
 • That said, 29% of
   consumers who use a
   smartphone to research a
   product while in a retail
   store end up purchasing
   the item online (Source: ClickIQ)
 • This is called The
   Showroom Effect


Share these facts on Twitter by referencing @AskJamieTurner
Age Segmentation of Those Using
 Mobile to Research Products In-Store


       Age 18 to 29 (25%)
       Age 30 to 39 (26%)
       Age 40 to 49 (12%)
       Age 50 to 59 (6%)
       Over 60 (2%)
  Source: ClickIQ and Internet Retailer




Share these facts on Twitter by referencing @AskJamieTurner
Age Segmentation of Those Using
 Mobile to Research Products In-Store
                                                                   100

       Age 18 to 29 (25%)
       Age 30 to 39 (26%)                                         75
       Age 40 to 49 (12%)
       Age 50 to 59 (6%)
       Over 60 (2%)                                               50
  Source: ClickIQ and Internet Retailer

                                                              25

                                                              0


Share these facts on Twitter by referencing @AskJamieTurner
Retaining the Sale

• Best Buy: 35% of those that researched at Best Buy ended up
  purchasing at the Best Buy store, with another 14%
  purchasing at BestBuy.com. 21% purchased from
  Amazon.com. The rest did not purchase.
• Target: 29% of those that researched at Target ended up
  purchasing at Target, with another 8% purchasing at
  Target.com. 21% purchased at Amazon.com.
• WalMart: 26% of those that researched at Wal-Mart ended up
  purchasing at the Wal-Mart store, with another 10%
  purchasing at WalMart.com. 24% purchased at Amazon.com.
    Source: ClickIQ and Internet Retailer




Download these slides at 60SecondMarketer.com/blog
An Overview of the Tools Used in Mobile
Marketing
Mobile Website

      Standard   Mobile
Mobile Websites: The Essential Things
You Need to Know
Mobile Websites: The Essential Things
You Need to Know
• Automated Systems
   • GoDaddy
Mobile Websites: The Essential Things
You Need to Know
• Automated Systems
   • GoDaddy
• Plug-and-Play Systems
   • Mobify
   • Mobilizer
   • HubSpot
Mobile Websites: The Essential Things
You Need to Know
• Automated Systems
   • GoDaddy
• Plug-and-Play Systems
   • Mobify
   • Mobilizer
   • HubSpot
• Third party agencies or
  design firms
   • Mobilize Worldwide
   • BKV
SMS and MMS
Short Message Service
• The most common phone-
  based activity among U.S. cell
  phone users of all ages
• Used by American Idol, the
  American Red Cross and
  others
• Used by CNN, Mashable and
  ABC News for push
  notifications
• Used by doctors to remind
  patients of appointments
• Used by airlines to update
  people on flights

 Download these slides at 60SecondMarketer.com/blog
Mobile Display Ads
Mobile Display Ads

                         • Campbell’s ran a mobile ad
                           using the iAd platform
                         • Results: 53 million
                           impressions, 1% click-through
                           rate
                         • Spent an average of one
                           minute investigating ad
                         • Intent to purchase was 4 times
                           greater than with TV
                         • Remembered "Campbell's"
                           five times more often than TV
                           ad respondents


Source: Nielsen
Mobile Paid Search
Mobile Paid Search




Download these slides at 60SecondMarketer.com/blog
Mobile Paid Search

• Less competition than with
  traditional search
• Local queries are the norm
  -- movies, restaurants, bars,
  coffee shops, etc.
• Click-to-call and click-to-
  map are important
• Voice search is now
  available for all major search
  engines
• 60 Second Marketer comes
  up as 62nd Marketer


Download these slides at 60SecondMarketer.com/blog
Location-Based Marketing:
Location-Based Services, Near Field
Communications, Bluetooth Marketing
and Location-Based Advertising
Location-Based Services




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
Tips on Using Location-Based
 Services
 • First of all, claim your business
 • Reward first-time visitors
 • Change deals often
 • Promote group check-ins. The
   more in a group, the better the
   deal
 • Interact with customers. Make
   them accomplish a small task
   (Origami napkin) to redeem
 • Promote to those checking-in
   nearby



Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
Near Field Communications
Location-Based Advertising

• Uses Geo-Fencing to figure
  out where you are
• SMS, display ads and paid
  search ads can be targeted
  by location
• Subway in the U.K. used
  location-based SMS to
  provide discounts to
  customers who walked by
  their store
Mobile Apps
Mobile Apps

•A   mobile app is not a mobile
  website
• An app is a software
  program that lives on your
  smartphone
• A mobile website is a
  website that lives on a server
  in “the cloud”




 Download these slides at 60SecondMarketer.com/blog
How Apps Are Used




                  Games (64%)               Weather (60%)
                  Social Networking (56%)   Maps (51%)
                  Music (44%)               News (39%)
                  Entertainment (34%)       Banking (32%)


Source: Nielsen
How Apps Are Used
        75.0




         50.0




          25.0




                0




                    Games (64%)               Weather (60%)
                    Social Networking (56%)   Maps (51%)
                    Music (44%)               News (39%)
                    Entertainment (34%)       Banking (32%)


Source: Nielsen
How to Develop an App for Your
Business

• For a customized experience,
  use a mobile app
  development company
  (Mobilize Worldwide)
• For a plug-and-play
  experience, use AppMakr,
  GENWI, Mippin, MobBase,
  MobiCart, MyAppBuilder or
  RunRev




Download these slides at 60SecondMarketer.com/blog
2D Codes
2D Codes

Q: Where have you
scanned a QR/Bar code
with your mobile phone?


    Printed magazine or newspaper (49%)
    Product packaging (35%)
    Website (27%)
    Poster or flyer or kiosk (24%)
    Business card or brochure (13%)
    Storefront (13%)
    TV (12%)




Source: comScore MobiLens June 2011
2D Codes

Q: Where have you
scanned a QR/Bar code                          50.0
with your mobile phone?
                                              37.5
    Printed magazine or newspaper (49%)
    Product packaging (35%)                   25.0
    Website (27%)
    Poster or flyer or kiosk (24%)
    Business card or brochure (13%)       12.5
    Storefront (13%)
    TV (12%)
                                          0




Source: comScore MobiLens June 2011
2D Codes
• 2D codes can drive people to
  websites, to phone numbers,
  to contact information and
  even to text messages
Let’s Generate a QR Code
2D Codes
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes




Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
2D Codes
2D Codes

    Jamie’s Neanderthal
       Exhibit Photo
2D Codes

    Jamie’s Neanderthal   Jamie’s High School
       Exhibit Photo        Yearbook Photo
Google Googles
Google Googles
How to Minimize the Showroom Effect
60SecondMarketer.com/GoMobileChapter
5 Ways to Keep Shoppers in Your Store

• Check-in Specials:
  Foursquare has 10 million
  users and, along with
  Facebook, provides instant
  check-in specials. No need
  to wait for someone to
  become “Mayor” for a special
• Other Location-Based
  Services include WHERE,
  SCVNGR, Loopt and others
5 Ways to Keep Shoppers in Your Store
                    • QR Codes: Add QR codes to
                      select products that provide
                      reviews, information and, most
                      importantly, a deal!
    QR Codes.
      They’re       • By targeting mobile users in
                      this way, you provide a
     ugly, but        discount for people who might
     effective.       otherwise have bought online
                    • Non-mobile researchers still
                      pay regular price, thereby
                      minimizing the effect the
                      discount has on revenues
5 Ways to Keep Shoppers in Your Store

• SMS Promotions: One of the
  best things about SMS is that
  you can provide strategically-
  timed offers to a very captive
  audience
• Deliver messages when new
  products arrive or provide
  discounts during hours of the
  day when traffic is slower
5 Ways to Keep Shoppers in Your Store
• Location-Based Banner Ads: User clicks an ad, which then uses
  GPS technology to identify location and direct them to nearest store




                                                            Source: MobClix
5 Ways to Keep Shoppers in Your Store
• Publish Your Inventory: If
  you can’t lick ‘em, then join
  ‘em
• Make sure your inventory is
  available to mobile
  shoppers by publishing it
  to shopping aggregators
  like Google Merchant
  Center or ShopSavvy
Special Thanks to Our Sponsors
60SecondMarketer.com/GoMobileChapter
Contact Me
To Download a Free Chapter:
60SecondMarketer.com/GoMobileChapter

To Download this Presentation:
60SecondMarketer.com/blog

Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner

Contact me:
Jamie.Turner@60SecondMarketer.com
404-233-0332


                                       Now Available

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Mobile Marketing: How Consumers Use Mobile to Connect with Your Business

  • 1. How Consumers Use Mobile to Engage with Your Brand Jamie Turner Author, Speaker and Founder of BKV’s 60 Second Marketer Follow Jamie on Twitter @AskJamieTurner
  • 2. Questions • Feel free to ask questions in the Question Pane on your computer • Let’s kick things off by having you confirm in the Question Pane that you’re seeing this slide and that audio is working • Also, these slides can be downloaded at 60SecondMarketer.com/blog
  • 3. Introductions • Co-author of How to Make Money with Social Media and Go Mobile • Regular guest on CNN’s HLN on the topic of social media and mobile media • Follow me @AskJamieTurner or on 60SecondMarketer.com
  • 4. Go Mobile -- The Book • Written by Jamie Turner, Founder of 60SecondMarketer.com and Jeanne Hopkins, V.P. of Marketing at HubSpot • #1 best-selling mobile marketing book in the U.S. and the U.K. • Available everywhere Now Available
  • 8. Agenda • Mobile Marketing Facts and Figures (10 minutes) • How Consumers Use Smartphones (10 minutes) • Overview of Mobile Marketing Tools (10 minutes) • How to Minimize the Showroom Effect (10 minutes) • Applause, Encore, Standing Ovation (3 hours) Download these slides at 60SecondMarketer.com/blog
  • 10. Mobile Marketing Facts and Figures Share these facts on Twitter by referencing @AskJamieTurner
  • 11. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) Share these facts on Twitter by referencing @AskJamieTurner
  • 12. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) • The growth rate of the iPhone was 10 times faster than the growth rate of AOL (Source: Nielsen) Share these facts on Twitter by referencing @AskJamieTurner
  • 13. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) • The growth rate of the iPhone was 10 times faster than the growth rate of AOL (Source: Nielsen) • Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner) Share these facts on Twitter by referencing @AskJamieTurner
  • 14. Mobile Marketing Facts and Figures Share these facts on Twitter by referencing @AskJamieTurner
  • 15. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) Share these facts on Twitter by referencing @AskJamieTurner
  • 16. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) • Google has seen mobile searches grow by more than 400% over the past year (Source: Google) Share these facts on Twitter by referencing @AskJamieTurner
  • 17. Mobile Marketing Facts and Figures • Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) • Google has seen mobile searches grow by more than 400% over the past year (Source: Google) • Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com) Share these facts on Twitter by referencing @AskJamieTurner
  • 18. How Businesses are Using Mobile Marketing to Connect with Customers
  • 19. How Businesses are Using Mobile Marketing to Connect with Customers • Mobile Web Sites • Short Message Service (SMS) • Multimedia Message Service (MMS) • Mobile Display Ads • Mobile Paid Search • Location-Based Marketing: LBS, NFC, Bluetooth and LBA • Apps • 2D Codes • Mobile Email • Tablet Computing
  • 20. How Businesses are Using Mobile Marketing to Connect with Customers Google RIM Apple Microsoft 39% 20% 28% 9% Source: GS Statcounter Download these slides at 60SecondMarketer.com/blog
  • 21. How Consumers Use Smartphones Check and send email (82%) Read news articles (56%) Look up directions (69%) Listen to music/radio (45%) Watch online videos (41%) Play online games (39%) Manage finances and bills (34%) Look up sports information (38%) Use a social networking website (63%) Source: The Mobile Movement Study Share these facts on Twitter by referencing @AskJamieTurner
  • 22. How Consumers Use Smartphones 0 25 50 75 100 Check and send email (82%) Read news articles (56%) Look up directions (69%) Listen to music/radio (45%) Watch online videos (41%) Play online games (39%) Manage finances and bills (34%) Look up sports information (38%) Use a social networking website (63%) Source: The Mobile Movement Study Share these facts on Twitter by referencing @AskJamieTurner
  • 23. How Consumers Use Smartphones Share these facts on Twitter by referencing @AskJamieTurner
  • 24. How Consumers Use Smartphones • 70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches (Source: Google) Share these facts on Twitter by referencing @AskJamieTurner
  • 25. How Consumers Use Smartphones • 70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches (Source: Google) • That said, 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online (Source: ClickIQ) Share these facts on Twitter by referencing @AskJamieTurner
  • 26. How Consumers Use Smartphones • 70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches (Source: Google) • That said, 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online (Source: ClickIQ) • This is called The Showroom Effect Share these facts on Twitter by referencing @AskJamieTurner
  • 27. How Consumers Use Smartphones Hmmm. • 70% of all mobile searches Now that I’ve found are acted upon within an Go Mobile in the hour vs. 30% of all bookstore, I think I’ll go traditional searches (Source: home and buy it Google) online. • That said, 29% of consumers who use a smartphone to research a product while in a retail store end up purchasing the item online (Source: ClickIQ) • This is called The Showroom Effect Share these facts on Twitter by referencing @AskJamieTurner
  • 28. Age Segmentation of Those Using Mobile to Research Products In-Store Age 18 to 29 (25%) Age 30 to 39 (26%) Age 40 to 49 (12%) Age 50 to 59 (6%) Over 60 (2%) Source: ClickIQ and Internet Retailer Share these facts on Twitter by referencing @AskJamieTurner
  • 29. Age Segmentation of Those Using Mobile to Research Products In-Store 100 Age 18 to 29 (25%) Age 30 to 39 (26%) 75 Age 40 to 49 (12%) Age 50 to 59 (6%) Over 60 (2%) 50 Source: ClickIQ and Internet Retailer 25 0 Share these facts on Twitter by referencing @AskJamieTurner
  • 30. Retaining the Sale • Best Buy: 35% of those that researched at Best Buy ended up purchasing at the Best Buy store, with another 14% purchasing at BestBuy.com. 21% purchased from Amazon.com. The rest did not purchase. • Target: 29% of those that researched at Target ended up purchasing at Target, with another 8% purchasing at Target.com. 21% purchased at Amazon.com. • WalMart: 26% of those that researched at Wal-Mart ended up purchasing at the Wal-Mart store, with another 10% purchasing at WalMart.com. 24% purchased at Amazon.com. Source: ClickIQ and Internet Retailer Download these slides at 60SecondMarketer.com/blog
  • 31. An Overview of the Tools Used in Mobile Marketing
  • 32. Mobile Website Standard Mobile
  • 33. Mobile Websites: The Essential Things You Need to Know
  • 34. Mobile Websites: The Essential Things You Need to Know • Automated Systems • GoDaddy
  • 35. Mobile Websites: The Essential Things You Need to Know • Automated Systems • GoDaddy • Plug-and-Play Systems • Mobify • Mobilizer • HubSpot
  • 36. Mobile Websites: The Essential Things You Need to Know • Automated Systems • GoDaddy • Plug-and-Play Systems • Mobify • Mobilizer • HubSpot • Third party agencies or design firms • Mobilize Worldwide • BKV
  • 38. Short Message Service • The most common phone- based activity among U.S. cell phone users of all ages • Used by American Idol, the American Red Cross and others • Used by CNN, Mashable and ABC News for push notifications • Used by doctors to remind patients of appointments • Used by airlines to update people on flights Download these slides at 60SecondMarketer.com/blog
  • 40. Mobile Display Ads • Campbell’s ran a mobile ad using the iAd platform • Results: 53 million impressions, 1% click-through rate • Spent an average of one minute investigating ad • Intent to purchase was 4 times greater than with TV • Remembered "Campbell's" five times more often than TV ad respondents Source: Nielsen
  • 42. Mobile Paid Search Download these slides at 60SecondMarketer.com/blog
  • 43. Mobile Paid Search • Less competition than with traditional search • Local queries are the norm -- movies, restaurants, bars, coffee shops, etc. • Click-to-call and click-to- map are important • Voice search is now available for all major search engines • 60 Second Marketer comes up as 62nd Marketer Download these slides at 60SecondMarketer.com/blog
  • 44. Location-Based Marketing: Location-Based Services, Near Field Communications, Bluetooth Marketing and Location-Based Advertising
  • 45. Location-Based Services Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 46. Tips on Using Location-Based Services • First of all, claim your business • Reward first-time visitors • Change deals often • Promote group check-ins. The more in a group, the better the deal • Interact with customers. Make them accomplish a small task (Origami napkin) to redeem • Promote to those checking-in nearby Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 48. Location-Based Advertising • Uses Geo-Fencing to figure out where you are • SMS, display ads and paid search ads can be targeted by location • Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
  • 50. Mobile Apps •A mobile app is not a mobile website • An app is a software program that lives on your smartphone • A mobile website is a website that lives on a server in “the cloud” Download these slides at 60SecondMarketer.com/blog
  • 51. How Apps Are Used Games (64%) Weather (60%) Social Networking (56%) Maps (51%) Music (44%) News (39%) Entertainment (34%) Banking (32%) Source: Nielsen
  • 52. How Apps Are Used 75.0 50.0 25.0 0 Games (64%) Weather (60%) Social Networking (56%) Maps (51%) Music (44%) News (39%) Entertainment (34%) Banking (32%) Source: Nielsen
  • 53. How to Develop an App for Your Business • For a customized experience, use a mobile app development company (Mobilize Worldwide) • For a plug-and-play experience, use AppMakr, GENWI, Mippin, MobBase, MobiCart, MyAppBuilder or RunRev Download these slides at 60SecondMarketer.com/blog
  • 55. 2D Codes Q: Where have you scanned a QR/Bar code with your mobile phone? Printed magazine or newspaper (49%) Product packaging (35%) Website (27%) Poster or flyer or kiosk (24%) Business card or brochure (13%) Storefront (13%) TV (12%) Source: comScore MobiLens June 2011
  • 56. 2D Codes Q: Where have you scanned a QR/Bar code 50.0 with your mobile phone? 37.5 Printed magazine or newspaper (49%) Product packaging (35%) 25.0 Website (27%) Poster or flyer or kiosk (24%) Business card or brochure (13%) 12.5 Storefront (13%) TV (12%) 0 Source: comScore MobiLens June 2011
  • 57. 2D Codes • 2D codes can drive people to websites, to phone numbers, to contact information and even to text messages
  • 60. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 61. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 62. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 63. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 64. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 65. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 66. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 67. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 68. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 70. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 71. 2D Codes Download a free chapter from Go Mobile at 60SecondMarketer.com/GoMobileChapter
  • 73. 2D Codes Jamie’s Neanderthal Exhibit Photo
  • 74. 2D Codes Jamie’s Neanderthal Jamie’s High School Exhibit Photo Yearbook Photo
  • 77. How to Minimize the Showroom Effect
  • 79. 5 Ways to Keep Shoppers in Your Store • Check-in Specials: Foursquare has 10 million users and, along with Facebook, provides instant check-in specials. No need to wait for someone to become “Mayor” for a special • Other Location-Based Services include WHERE, SCVNGR, Loopt and others
  • 80. 5 Ways to Keep Shoppers in Your Store • QR Codes: Add QR codes to select products that provide reviews, information and, most importantly, a deal! QR Codes. They’re • By targeting mobile users in this way, you provide a ugly, but discount for people who might effective. otherwise have bought online • Non-mobile researchers still pay regular price, thereby minimizing the effect the discount has on revenues
  • 81. 5 Ways to Keep Shoppers in Your Store • SMS Promotions: One of the best things about SMS is that you can provide strategically- timed offers to a very captive audience • Deliver messages when new products arrive or provide discounts during hours of the day when traffic is slower
  • 82. 5 Ways to Keep Shoppers in Your Store • Location-Based Banner Ads: User clicks an ad, which then uses GPS technology to identify location and direct them to nearest store Source: MobClix
  • 83. 5 Ways to Keep Shoppers in Your Store • Publish Your Inventory: If you can’t lick ‘em, then join ‘em • Make sure your inventory is available to mobile shoppers by publishing it to shopping aggregators like Google Merchant Center or ShopSavvy
  • 84. Special Thanks to Our Sponsors
  • 86. Contact Me To Download a Free Chapter: 60SecondMarketer.com/GoMobileChapter To Download this Presentation: 60SecondMarketer.com/blog Follow me here: 60SecondMarketer.com/blog @AskJamieTurner Contact me: Jamie.Turner@60SecondMarketer.com 404-233-0332 Now Available