It's dangerous to migrate alone-- take this.

1. #SMX | @jammer_volts
technical SEO and
site migration

2. #SMX | @jammer_volts
SEOs have a unique and critical
vantage point during migration

3. #SMX | @jammer_volts
Organic traffic
is a reflection
of overall site
health

4. #SMX | @jammer_volts
Know your types of migration
● http >> https
● new servers
● URL change

5. #SMX | @jammer_volts
Changing domains and URL structure?
Doing a migration and redesign?
Execute one at a time to isolate issues.

6. #SMX | @jammer_volts
Pre-Migration

7. #SMX | @jammer_volts
How will you measure
successful?
Define your KPIs

8. #SMX | @jammer_volts
Create a go-live
checklist.
Know your people
and timings.

9. #SMX | @jammer_volts
Set a clear go/no-go
checklist and plan.

10. #SMX | @jammer_volts
Identify low risk content and
time frame for migration.

11. #SMX | @jammer_volts
Conduct a content
inventory.

12. #SMX | @jammer_volts
Crawl existing site and
compare it to your inventory

13. #SMX | @jammer_volts
Clean up (as best you can)

14. #SMX | @jammer_volts
Crawl new site and
compare it to your
inventory.

15. #SMX | @jammer_volts
Map redirects

16. #SMX | @jammer_volts
Take an analytics inventory.

17. #SMX | @jammer_volts
Create a new view with the same analytics
Tracking ID using a view-level hostname filter

18. #SMX | @jammer_volts
Establish a performance
baseline

19. #SMX | @jammer_volts
Try to break it.

20. #SMX | @jammer_volts
Crawl production, crawl
staging, compare, repeat.

21. #SMX | @jammer_volts
If your staging ground is
public facing, a robots.txt
disallow isn’t going to
prevent crawling.

22. #SMX | @jammer_volts
If you’re launching a new
code base, test using URL
Inspector and Mobile-
Friendly Test

23. #SMX | @jammer_volts
@ go live

24. #SMX | @jammer_volts
Verify domain and set
preferences for the new
site with Google Search
Console and Bing
Webmaster Tools

25. #SMX | @jammer_volts
Check your X-Robots HTTP
Responses

26. #SMX | @jammer_volts
Test your robots.txt

27. #SMX | @jammer_volts
Check the domain name
used in your host elements

28. #SMX | @jammer_volts
Check server logs

29. #SMX | @jammer_volts
Flush your CDN

30. #SMX | @jammer_volts
Post-Migration

31. #SMX | @jammer_volts
Submit sitemaps

32. #SMX | @jammer_volts
Defend
redirects as
if they were
your legacy.
Yes, we
still need
those.

33. #SMX | @jammer_volts
Most importantly

34. #SMX | @jammer_volts
@jammer_volts
/in/jamie-alberico