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Social Media Failures
& Successes
J. Aull | GSU
The Challenges of #Hashtag Campaigns
‱ https://www.clickz.com/what-can-be-learned-from-2-of-2015s-biggest-social-media-campaign-fails/22120/
When a Brand Goes Down in Social:
“United Breaks Guitars”
‱ https://www.youtube.com/watch?v=5YGc4zOqozo
The Right Way to Address Social Media:
The Dominos Pizza Turnaround
‱ https://www.youtube.com/watch?v=AH5R56jILag
&
‱ https://www.fool.com/investing/2019/11/19/the-secret-behind-dominos-epic-turnaround.aspx
‱
Social Media Failures &
Successes
J. Aull | GSU

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Social media failures and successes

  • 1. Social Media Failures & Successes J. Aull | GSU
  • 2. The Challenges of #Hashtag Campaigns ‱ https://www.clickz.com/what-can-be-learned-from-2-of-2015s-biggest-social-media-campaign-fails/22120/
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. When a Brand Goes Down in Social: “United Breaks Guitars” ‱ https://www.youtube.com/watch?v=5YGc4zOqozo
  • 9.
  • 10.
  • 11. The Right Way to Address Social Media: The Dominos Pizza Turnaround ‱ https://www.youtube.com/watch?v=AH5R56jILag & ‱ https://www.fool.com/investing/2019/11/19/the-secret-behind-dominos-epic-turnaround.aspx
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19. Social Media Failures & Successes J. Aull | GSU