When Quality Assurance Meets Innovation in Higher Education - Report launch w...
Pr2 audience responses assignment brief
1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
L3 Unit 6 – Critical Approaches to Creative Media Products (Partial)
Assessor name Paul Rossington
Date issued 14th October
Hand in deadline 11th
November
Assignment title Audience Responses
The purpose ofthis assignmentis to:
Understand how media audiences respond to media products
Scenario: Movie Mania, a new film magazine aimed ata target marketof 16 to 25 year olds plans to go into
production spring 2017.The magazine will be published both online and in print.You have been commissioned to
research and create a feature article about how the film audience responds to differentproducts.The magazine
wishes to cover a range of issues and genres which appeal to young people,so your article should be pitched
accordingly.
Task 1: Research a range of audience theories and define how differentaudiences respond to a range of films
Task 2: You will then apply these theories bycarrying out primary research after the screenings of one film.
Task 3: Reporton your findings after making your conclusions,as well as referring to BBFC case study material on
the films in your feature article.
Task 4: Complete your feature article, written in word with illustrations to supportyour points,as well as supporting
research published on your blog.
This provides evidence Unit 6 – P3, M3, D3
Evidence checklist Tick
You will complete a feature article with:
An explanation of a range of audience theories with examples to supportyour points.
Details ofthe results ofyour primaryresearch carried out after the screening ofone film,with
references to audience theory
Reference to BBFC case study material in your feature article, with conclusions
Supporting research published on blog (e.g.method of primaryresearch,results ofresearch,reference
to BBFC case study).
