This document provides an assignment brief for a unit on critical approaches to creative media. It outlines four tasks for the learner to complete to provide evidence for criteria relating to how media audiences respond to media products. For criteria P3, the learner must describe audience responses with some appropriate terminology in Task 1, a blog post about audience theory. For criteria M3, the learner must explain audience responses with detailed examples and generally correct terminology in Task 2, a synopsis of the film Fight Club. For criteria D3, the learner must comprehensively explain how media producers define audiences with clear examples and consistent terminology in Task 4, a survey report applying audience theory.

1. Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media Production - Unit 6 – Critical Approaches To Creative Media
Learner name Assessor name
Jade Jackson Paul Rossington
Date issued Hand in deadline Submitted on
14/10/2016 25/11/2016 25/11/2016
Assignment title PR2: Audience Responses
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to:
Task no. Evidence
P3
describe how media audiences respond to media products with
some appropriate use of subject terminology Task 1 – Audience theory explained
https://jadejacksonunit6.bl
ogspot.com/b/post-
preview?
token=oiUEnVgBAAA.Jyhyr
X1PTLi5XjkR7VRh7LKqoYux
r4D5imZxJYJbKBhNbGd2yQ
Au6DrispAkgBx00nGYymjCj
H_hvww5T1oeJQ.4jE5el44D
2xXuV0saCfKIA&postId=64
98698893300171874&type
=POST
M3
explain how media audiences respond to media products with
reference to detailed illustrative examples and with generally
correct use of subject terminology
Task 2 Fight Club Synopsis
https://jadejacksonunit6.bl
ogspot.com/b/post-
preview?
token=oiUEnVgBAAA.Jyhyr
X1PTLi5XjkR7VRh7LKqoYux
r4D5imZxJYJbKBhNbGd2yQ
Au6DrispAkgBx00nGYymjCj
H_hvww5T1oeJQ.4jE5el44D
2xXuV0saCfKIA&postId=64
98698893300171874&type
=POST
Task 3: BBFC Case Study analysed
D3
comprehensively explain how media producers define
audiences with elucidated examples and consistently using
subject terminology correctly
Task 4–Survey report with
application of audience theory
https://jadejacksonunit6.bl
ogspot.com/b/post-
preview?
token=oiUEnVgBAAA.Jyhyr
X1PTLi5XjkR7VRh7LKqoYux
r4D5imZxJYJbKBhNbGd2yQ
Au6DrispAkgBx00nGYymjCj
H_hvww5T1oeJQ.4jE5el44D
2xXuV0saCfKIA&postId=64
98698893300171874&type
=POST
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: Jade Jackson Date: 25/11/2016