LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds

•

1 gefällt mir•563 views

Content consumption patterns have dramatically changed over the last decade. The maximum selective sustained attention span of a human being is about 20 minutes. The length of this talk. Latest research shows that the transient attention span of human beings has even gone down from 12 to 8 seconds over the last decade – even a goldfish has a longer attention span. To communicate technical content in the future successfully, we need to move from drops to drips, deliver smaller content chunks, improve findability and searchability and tailor content to the content consumer’s role and context automatically.

Technologie

BEFORE THE PARTICIPANT'S
TRANSIENT ATTENTION SPAN
WAS OVER.

(12 SECONDS DID FEEL QUITE
LONG, DIDN'T THEY?)

THE INTERNET HAS CHANGED
THE WAY WE COMMUNICATE,
CONSUME & SHARE CONTENT,
TRAVEL, BUY.

SO MICROSOFT CONDUCTED
THE SAME STUDY AGAIN.

AND THE RESULTS WERE NOT
WHAT YOU MIGHT EXPECT …

THE FOLLOWING TEXT HAS
EXACTLY 140 CHARACTERS.
THE AMOUNT OF TEXT THAT
FITS INTO A TWEET.

YOU HAVE 12 SECONDS.
TRY TO READ AND REMEMBER
THE CONTENT.

採用 12.3 吋顯示器，具備 3:2 外觀
比例和 2736 × 1824 解析度，可觀
賞 HD 電影、瀏覽網頁以及使用您
喜愛的應用程式。

USE THE 12.3" DISPLAY, WITH
ITS 3:2 ASPECT RATIO AND
2736 × 1824 RESOLUTION, TO
WATCH HD MOVIES, BROWSE
THE WEB, AND USE YOUR
FAVORITE APPS.

{
"SOURCE": MICROSOFT SURFACE PRO 4,
TYPE: USER GUIDE,
RELEASE: 09/2016
}

HAVE YOU MANAGED TO READ
AND REMEMBER IT IN
12 SECONDS?

SO, WHAT WERE THOSE
140 CHARACTERS YOU READ IN
8 SECONDS ABOUT?

1. 12.3 DISPLAY
2. 3:2 ASPECT RATIO
3. 2736 × 1824 RESOLUTION
4. WATCH HD MOVIES
5. BROWSE THE WEB
6. USE YOUR FAVORITE APPS

THE MICROSOFT STUDY
NOTICED THAT THE TRANSIENT
ATTENTION SPAN WENT DOWN
FROM 12 TO 8 SECONDS IN
JUST 10 YEARS.

ATTENTION IMPACT FACTORS:
• Media consumption
• Social media usage
• Technology adoption rate
• Multi-screening behaviour

“Millenials have an attention
span shorter than a goldfish.”

“Millenials have an attention
span shorter than a goldfish.”
— @stefangentz
#LavaCon #TechComm

“A WEALTH OF INFORMATION
CREATES A POVERTY OF
ATTENTION.”
— HERBERT SIMON, NOBEL WINNER, ECONOMICS (1978)

ADHD
(ATTENTION DEFICIT HYPERACTIVITY DISORDER)

5.5
4.0
2.6
PERCENTAGE OF CHILDREN AGES 3–17 WITH ATTENTION DEFICIT-
HYPERACTIVITY DISORDER (ADHD), BY GENDER, 1997–2013
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
5
10
FEMALE
SOURCE: ANALYSIS BY CHILD TRENDS OF NATIONAL HEALTH INTERVIEW SURVEY DATA 1997–2013
15

5.5
4.0
2.6
8.3
10.3
13.5
12.0
PERCENTAGE OF CHILDREN AGES 3–17 WITH ATTENTION DEFICIT-
HYPERACTIVITY DISORDER (ADHD), BY GENDER, 1997–2013
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
5
10
MALE
FEMALE
SOURCE: ANALYSIS BY CHILD TRENDS OF NATIONAL HEALTH INTERVIEW SURVEY DATA 1997–2013
15

MANY CHILDREN WITH ADHD
HAVE A GOOD ATTENTION
SPAN FOR TASKS THEY FIND
INTERESTING.

WHAT DOES THAT MEAN FOR
MARKETING AND TECHNICAL
COMMUNICATION?

THERE IS NO ALTERNATIVE TO
“INTELLIGENT INFORMATION”
IN INFORMATION 4.0

MAKE SURE YOUR CONTENT
CAN BE CONSUMED BY BOTH
BOTS AND HUMANS.

BE CLEAR, PERSONAL,
RELEVANT AND (QUICKLY) GET
TO THE POINT.

START BUILDING COHESIVE,
IMMERSIVE CONTENT
EXPERIENCES ACROSS ALL
CHANNELS.

START BUILDING TAILORED,
PERSONALIZED, DYNAMIC
CONTENT.

“THE TRUE SCARCE
COMMODITY IS INCREASINGLY
HUMAN ATTENTION.”
— SATYA NADELLA

“BE PASSIONATE AND BOLD.
ALWAYS KEEP LEARNING.YOU
STOP DOING USEFUL THINGS IF
YOU DON'T LEARN.”
— SHANTANU NARAYEN

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Tech Comm
invites you to be our guest for a book signing and discussion
with Matt Sullivan, author of :
FrameMaker – Working with Content
FrameMaker – Structured Authoring
FrameMaker Structured EDD Development
on Monday from 6 P.M. onwards @ the Adobe booth

Weitere ähnliche Inhalte

Ähnlich wie LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds

The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational opportunities within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience. Presented at SXSW Interactive 2010.

Pass it Back! Kid Apps on Grown-Up Devices

Nina Walia

As a youth marketer it's easy to fall back onto your own assumptions about the best way to connect with young people. After all, you were young once, you think you're still a little bit cool, you see kids on the street and (if you're really smart) you read blogs like this. This Seven Misconceptions presentation is just a little how-to-guide on how to avoid some of the more obvious pitfalls in youth marketing. You'll live by some, a couple may reaffirm what you know already and I hope a few may surprise you. If you take nothing away from it you are doing everything right. Well done.

The Seven Misconceptions Of Youth Marketing

Paul MacGregor

Designing Web Interfaces for Kids (Front-Trends 2015)

Trine Falbe

ICCE 2014: Valence - An App for Teaching Chemical Bonding

Lisa Lewis

"A child’s job is to play, we should let them" - Pamela Wong, Direction First

Erica van Lieven

Delivered at Casual Connect Asia 2017. Children these days have more access to devices than ever before. Expectations of the media they consume and how Plurals engage with it have also changed significantly from previous generations. This session will use new research from Turner to examine how kids consume media. The findings also explore the new generation’s latest trends and reveal what opportunities exist for brands to authentically connect with them.

170517 new gens final

Jessica Tams

Connecting with Plurals and the Mobile Generation | David Webb

Jessica Tams

Keeping Pace with the Changing Tides of Gaming & Gambling

Julie Hynes

AIDS.gov & Developing a Mobile Strategy

HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Ähnlich wie LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds (9)

Pass it Back! Kid Apps on Grown-Up Devices

The Seven Misconceptions Of Youth Marketing

Designing Web Interfaces for Kids (Front-Trends 2015)

ICCE 2014: Valence - An App for Teaching Chemical Bonding

"A child’s job is to play, we should let them" - Pamela Wong, Direction First

170517 new gens final

Connecting with Plurals and the Mobile Generation | David Webb

Keeping Pace with the Changing Tides of Gaming & Gambling

AIDS.gov & Developing a Mobile Strategy

Mehr von Jack Molisani

While people are interested in hearing about successes, we can actually learn more from failure. Not only do we discover what not to do, but also how to avoid the circumstances that led to it. Presenter Keith Schengili-Roberts has seen a lot of good and bad things happen to DITA implementations over the years, and part of his job at IXIASOFT is to investigate what works, what doesn’t, and why. Listen to his stories on the best (worst) DITA practices!

Keith Schengili-Roberts - DITA Worst Practices

Jack Molisani

In many businesses, Sales account teams closely guard and regulate contact with customers. I have heard of, and have experienced situations where technical communications staff are refused access to customers unless there is a major issue. Customer engagement is the linchpin to understanding requirements and delivering value. It is the critical factor between celebrating success and wasting cycles. My session explores the idea of getting communications professionals to overcome the trust and perception deficits we often face. A large part of the problem is the perception of how we communicate and a fear of what we’ll say. This mentality impedes and undermines our value proposition. I’ll share ideas and anecdotes about what can we do to:

LavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s Table

Jack Molisani

Understanding how product documentation is consumed can fuel your company with data that has the potential to transform operations and impact decisions. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read and interact with your technical content. By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator. After reviewing the flaws of the “old” approaches to content analytics, we will study how to properly capture the interactions of users with content. We will also explore the different levels of value that we can derive from modern delivery, text-mining and analytics. We will see how those new technologies can multiply the value of tech content. And we will learn how tech content can be impactful for many different activities and constituencies of the company, gathering more support and becoming more strategic.

LavaCon 2017 - How Modern Analytics Will Turn Your Technical Content Into a R...

Jack Molisani

Staying in sync with the rapid cycles of Agile software development can be a challenge for any technical communicator, and even more so when localization is involved. Localization includes both the technical and linguistic aspects of translating software and documentation into other languages. You can be a hero in your organization by creating a smooth process to build a bridge between the seemingly incompatible processes of agile development and localization.

LavaCon 2017 - Agile Localization: Building Bridges Between Translation Quali...

Jack Molisani

Content moves around. It passes back and forth between authoring, editing, reviewing, and publishing before ever reaching its intended audience. Each touch point creates change, but often that change is elusive or unknown. In regulated industries such as healthcare, aerospace, and pharmaceuticals, proving that you have control over content change is a vital capability. How can you gain and demonstrate that control and how do you present an audit trail of change to the relevant audiences in an appropriate format?

LavaCon 2017 - Who Cares About Change?

Jack Molisani

How did our team of five information specialists and 100 SMEs, who provide content for a worldwide audience of 3,500 service technicians in a regulated industry, move from Word to XML? We adapted – and used templates! Since we were used to Word templates, it made sense to mimic that for simplicity in training and transition. Templates provide a built-in structure and allow customization of the user experience. Please join us as we expose our experiences with templates in XML.

LavaCon 2017 - Much Ado About Templates: Reduce the Learning Curve and Increa...

Jack Molisani

Breaking down content silos requires an enterprise-wide strategy that serves a number of distinct departments, creators, reviewers, and consumers. However, an enterprise-wide strategy that requires an enterprise-wide deployment of DITA will very likely fail. DITA simply is not made for ALL the content types and workflows within an organization, which usually span support, marketing, product documentation, legal, and more. In this session, we’ll focus on why an enterprise-wide content strategy is important, alternatives to DITA, and how to get started.

LavaCon 2017 - Building an Enterprisewide Content Platform—and Why DITA will ...

Jack Molisani

LavaCon 2017 - Take the Risk, Embrace the Change!

Jack Molisani

Many say “Structured Content Authoring is too complex.” But organizations have no choice: to keep content consistent, findable and manageable, we simply must write and store in a structured format. Semantic tagging, re-use, targeting, conditions, references, all are essential and valuable features that form the essence of Structured Content schemas. If we simply ‘strip complexity’ –for ‘lightweight authoring’- chances are fair that we lose much of this value. The question is: how to make Structured Content Authoring a mainstream activity?

LavaCon 2017 - Structured Content Authoring For All!

Jack Molisani

While content marketing can improve brand preference, it’s hard to link it to product information directly while maintaining an authentic voice. Conversely, product documentation is perceived as authentic and trustworthy — a potentially powerful marketing asset itself — but can be hard to find and hard work to read. This live use case shows how content marketing can link customers to docs in a relevant, contextual, and scalable way by combining taxonomy and minimalist structured content.

LavaCon 2017 - Building Catwalks Between Silos: Using Taxonomy to Drive Engag...

Jack Molisani

To meet the demand for content, do you take a “peanut butter” approach and spread your resources evenly – but thinly – across the whole product? Or do you grease the squeakiest wheel, which means you neglect a wheel that’s more vital to the business? Either way, outside forces dictate how you’ll use your resources. Soon you’ll have a lot of mediocre content that doesn’t represent your team’s value. And that makes it hard to get headcount and funding.

LavaCon 2017 - Getting Dragged Along? Start Charting Your Team’s Course with ...

Jack Molisani

You’re considering using DITA and would like to try it out without incurring significant upfront costs, but also keeping your options open longer-term. Where do you start? How will you approach the challenges of content creation, content management, and publishing your content? There are in fact plenty of options. The good news is that XML and DITA are open standards. This has led to a healthy ecosystem with quality commercial and inter-operable open source tools, that do away with vendor lock-in and keep operating costs down. We will discuss the three challenges, show an example of how end-to-end solutions can be built based upon Git and other open source tools. In fact, the result may be better than you’d expect.

LavaCon 2017 - DITA: Start Small, Grow Big Using Open Source Tools

Jack Molisani

The Farmer and the Cowhand Should Be Friends, or, How UX and Content Can (and Should) Work Together. Let’s be frank: If UX designers had their way, the only words you’d ever see on the web are lorem ipsum. And yet, words — from interfaces to microcopy to long narratives — are integral to the usability and delight of any web product. Based on his years of UX experience and love of good content, Dylan will talk about ways to bring the two sides together to make better things on the web.

LavaCon 2017 - How UX and Content Can (and Should) Work Together

Jack Molisani

When customer expectations uproot your documentation processes and PDF content offering, how do you mobilize a team that has used the same tools and processes to create book-based, unstructured content for over two decades? When new demands drive the change for structured content to support a myriad of users and multi-channel publishing, the logical choice is a DITA workflow. Join Ciena, The Content Era and Adobe Tech Comm at LavaCon 2017 Portland for an immersive workshop that highlights how a DITA workflow is possible with familiar tools, a modest budget, and creative handling of the content.

LavaCon 2017 - Implementing a Customer-driven Transition to DITA Content: A S...

Jack Molisani

We are at a critical moment in history, with knowledge bursting at the seams of our organizations. Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated. The solution requires vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. It requires spanning silos, especially between marcomm and techcomm. Join Cruce Saunders as he explores the new content stack, and how to future proof content assets to meet the demands of ever-evolving customer experiences.

LavaCon 2017 - Evolving the New Content Order

Jack Molisani

Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key! In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty!

LavaCon 2017 - Managing Stakeholders Across the Content Ecosystem: The Key to...

Jack Molisani

LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...

Jack Molisani

Content crosses silos, giving content developers a unique perspective of the good, the bad, and the ugly. Years of experience leads to insight, but can also paralyze innovative ideas. Has your experience given you tribal knowledge and wisdom, or preconceived notions that are no longer true or helpful? In this keynote, Megan Gilhooly discusses new ways of thinking that challenge common business trends. She will provide examples highlighting how your ability to think critically and your passion for forging new trends can help you throughout your content career.

LavaCon 2017 - Silos. (And other concepts that make us average)

Jack Molisani

Some of the unique challenges that Tech Comms managers face are offshoring, outsourcing, vendor management, managing across countries, justification of resources etc. In this workshop we will work with real life scenarios and learn from solutions that have been implemented in organizations to manage and lead effective content management teams. You will be exposed to ideas and and handy tools that we to build your team with a varied set of skills for scalability and longevity.

LavaCon 2017 - Management Workshop Part 1: Leadership and Management in Techn...

Jack Molisani

Everyone in your organization wants to keep the user happy—they just have different ideas of how to go about it. Focusing on what information a user needs and when they need it along their journey can act as the bridge between product development, experience design, marketing and sales. Get tips on how to bring each group into the process and how to leverage content as a way to keep the user front of mind. In this session, attendees will learn a mix of “soft” and “hard” skills to help put together an experience-first content strategy.

LavaCon 2017 - Stop, Listen, and Collaborate: Creating an Experience-first Co...

Jack Molisani

Mehr von Jack Molisani (20)

Keith Schengili-Roberts - DITA Worst Practices

LavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s Table

LavaCon 2017 - How Modern Analytics Will Turn Your Technical Content Into a R...

LavaCon 2017 - Agile Localization: Building Bridges Between Translation Quali...

LavaCon 2017 - Who Cares About Change?

LavaCon 2017 - Much Ado About Templates: Reduce the Learning Curve and Increa...

LavaCon 2017 - Building an Enterprisewide Content Platform—and Why DITA will ...

LavaCon 2017 - Take the Risk, Embrace the Change!

LavaCon 2017 - Structured Content Authoring For All!

LavaCon 2017 - Building Catwalks Between Silos: Using Taxonomy to Drive Engag...

LavaCon 2017 - Getting Dragged Along? Start Charting Your Team’s Course with ...

LavaCon 2017 - DITA: Start Small, Grow Big Using Open Source Tools

LavaCon 2017 - How UX and Content Can (and Should) Work Together

LavaCon 2017 - Implementing a Customer-driven Transition to DITA Content: A S...

LavaCon 2017 - Evolving the New Content Order

LavaCon 2017 - Managing Stakeholders Across the Content Ecosystem: The Key to...

LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...

LavaCon 2017 - Silos. (And other concepts that make us average)

LavaCon 2017 - Management Workshop Part 1: Leadership and Management in Techn...

LavaCon 2017 - Stop, Listen, and Collaborate: Creating an Experience-first Co...

Kürzlich hochgeladen

Real Time Object Detection Using Open CV

Khem

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Increase engagement and revenue with Muvi Live Paywall! In this presentation, we will explore the five key benefits of using Muvi Live Paywall to monetize your live streams. You'll learn how Muvi Live Paywall can help you: Monetize your live content easily: Set up pay-per-view access to your live streams and start generating revenue from your content. Increase audience engagement: Provide exclusive, premium content behind the paywall to keep your viewers engaged. Gain valuable viewer insights: Track viewer data and analytics to better understand your audience and tailor your content accordingly. Reduce content piracy: Muvi Live Paywall's security features help protect your content from unauthorized distribution. Streamline your workflow: The all-in-one platform simplifies the process of managing and monetizing your live streams. With Muvi Live Paywall, you can take control of your live stream monetization and create a sustainable business model for your content. Learn more about Muvi Live Paywall and start generating revenue from your live streams today!

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Roshan Dwivedi

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

MINDCTI Revenue Release Quarter One 2024

MIND CTI

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

Top 10 Most Downloaded Games on Play Store in 2024

SynarionITSolutions

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Scaling API-first – The story of a global engineering organization

Radu Cotescu

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Kürzlich hochgeladen (20)

Real Time Object Detection Using Open CV

Partners Life - Insurer Innovation Award 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

GenAI Risks & Security Meetup 01052024.pdf

presentation ICT roal in 21st century education

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Axa Assurance Maroc - Insurer Innovation Award 2024

🐬 The future of MySQL is Postgres 🐘

AWS Community Day CPH - Three problems of Terraform

Strategies for Landing an Oracle DBA Job as a Fresher

A Year of the Servo Reboot: Where Are We Now?

Exploring the Future Potential of AI-Enabled Smartphone Processors

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Boost Fertility New Invention Ups Success Rates.pdf

MINDCTI Revenue Release Quarter One 2024

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Top 10 Most Downloaded Games on Play Store in 2024

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Scaling API-first – The story of a global engineering organization

How to Troubleshoot Apps for the Modern Connected Worker

LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds

1. LAVACON 2017 NOVEMBER 6, PORTLAND, USA

3. HELLO!

4. #LavaCon

5. @stefangentz

7. ONCE UPON IN A TIME

8. IN THE YEAR 2000 …

9. MICROSOFT CONDUCTED A STUDY.

10. IT TOOK …

11. 1

12. 2

13. 3

14. 4

15. 5

16. 6

17. 7

18. 8

19. 9

20. 10

21. 11

22. 12

23. 12 SECONDS.

24. BEFORE THE PARTICIPANT'S TRANSIENT ATTENTION SPAN WAS OVER.

25. (12 SECONDS DID FEEL QUITE LONG, DIDN'T THEY?)

26.

27. FAST FORWARD

28. 2001

29. 2002 LinkedIn

30. 2003 Skype, WordPress

31. 2004 Facebook

32. 2005 YouTube

33. 2006 Twitter

34. 2007 iPhone

35. 2008 AirBnb

36. 2009 WhatsApp

37. 2010 Instagram, iPad

38. 2011 WeChat

39. 2012

40. 2013

41. THINGS HAVE CHANGED DRAMATICALLY.

42. THE INTERNET HAS CHANGED THE WAY WE COMMUNICATE, CONSUME & SHARE CONTENT, TRAVEL, BUY.

43. …

44. SO MICROSOFT CONDUCTED THE SAME STUDY AGAIN.

45. AND THE RESULTS WERE NOT WHAT YOU MIGHT EXPECT …

46.

47. LET'S PLAY:

48. THE FOLLOWING TEXT HAS EXACTLY 140 CHARACTERS. THE AMOUNT OF TEXT THAT FITS INTO A TWEET.

49. YOU HAVE 12 SECONDS. TRY TO READ AND REMEMBER THE CONTENT.

50. READY?

51.

52. 採用 12.3 吋顯示器，具備 3:2 外觀比例和 2736 × 1824 解析度，可觀賞 HD 電影、瀏覽網頁以及使用您喜愛的應用程式。

53. UPS! SORRY …

54. USE THE 12.3" DISPLAY, WITH ITS 3:2 ASPECT RATIO AND 2736 × 1824 RESOLUTION, TO WATCH HD MOVIES, BROWSE THE WEB, AND USE YOUR FAVORITE APPS.

55.

56. { "SOURCE": MICROSOFT SURFACE PRO 4, TYPE: USER GUIDE, RELEASE: 09/2016 }

57.

58. HAVE YOU MANAGED TO READ AND REMEMBER IT IN 12 SECONDS?

59. OKAY. IT WAS UNFAIR.

60. IT WAS ONLY …

61. 8 SECONDS!

62. SO, WHAT WERE THOSE 140 CHARACTERS YOU READ IN 8 SECONDS ABOUT?

63. WHAT DID YOU REMEMBER?

64. 1. 2. 3. 4. 5. 6.

65. 1. 12.3 DISPLAY 2. 3:2 ASPECT RATIO 3. 2736 × 1824 RESOLUTION 4. WATCH HD MOVIES 5. BROWSE THE WEB 6. USE YOUR FAVORITE APPS

66. THE MICROSOFT STUDY NOTICED THAT THE TRANSIENT ATTENTION SPAN WENT DOWN FROM 12 TO 8 SECONDS IN JUST 10 YEARS.

67. ATTENTION IMPACT FACTORS: • Media consumption • Social media usage • Technology adoption rate • Multi-screening behaviour

68. 8 SECONDS!

69. ATTENTION SPAN OF A GOLDFISH:

70. 9 SECONDS

71.

72. “Millenials have an attention span shorter than a goldfish.”

73. “Millenials have an attention span shorter than a goldfish.” — @stefangentz #LavaCon #TechComm

74.

75. 2000 2013 12 SEC 9 SEC 8 SEC

76. WE'RE DOOMED.

77. BUT IT'S NOTHING NEW.

78. “A WEALTH OF INFORMATION CREATES A POVERTY OF ATTENTION.” — HERBERT SIMON, NOBEL WINNER, ECONOMICS (1978)

79. ADHD

80. ADHD (ATTENTION DEFICIT HYPERACTIVITY DISORDER)

81. 5.5 4.0 2.6 PERCENTAGE OF CHILDREN AGES 3–17 WITH ATTENTION DEFICIT- HYPERACTIVITY DISORDER (ADHD), BY GENDER, 1997–2013 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 5 10 FEMALE SOURCE: ANALYSIS BY CHILD TRENDS OF NATIONAL HEALTH INTERVIEW SURVEY DATA 1997–2013 15

82. 5.5 4.0 2.6 8.3 10.3 13.5 12.0 PERCENTAGE OF CHILDREN AGES 3–17 WITH ATTENTION DEFICIT- HYPERACTIVITY DISORDER (ADHD), BY GENDER, 1997–2013 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 5 10 MALE FEMALE SOURCE: ANALYSIS BY CHILD TRENDS OF NATIONAL HEALTH INTERVIEW SURVEY DATA 1997–2013 15

83. BUT:

84. MANY CHILDREN WITH ADHD HAVE A GOOD ATTENTION SPAN FOR TASKS THEY FIND INTERESTING.

85. WHAT DOES THAT MEAN FOR MARKETING AND TECHNICAL COMMUNICATION?

86. WE'RE MOVING FROM DROPS …

87. TO CONTENT CHUNKS.

88. TO CONTENT SNIPPETS.

89. TO CONTENT DRIPS.

90. WE'RE MOVING FROM DROPS TO DRIPS.

91. AND WE HAVE NO CHOICE:

92. THERE IS NO ALTERNATIVE TO “INTELLIGENT INFORMATION” IN INFORMATION 4.0

93. XML-BASED

94. STRUCTURED

95. SEMANTIC

96. ATTRIBUTED

97. AUTARKIC

98. MAKE SURE YOUR CONTENT CAN BE CONSUMED BY BOTH BOTS AND HUMANS.

99. BE CLEAR, PERSONAL, RELEVANT AND (QUICKLY) GET TO THE POINT.

100. LEVERAGE RICH MEDIA: VIDEO, AUDIO, 3D

101. START BUILDING COHESIVE, IMMERSIVE CONTENT EXPERIENCES ACROSS ALL CHANNELS.

102. START BUILDING TAILORED, PERSONALIZED, DYNAMIC CONTENT.

103.

104. “THE TRUE SCARCE COMMODITY IS INCREASINGLY HUMAN ATTENTION.” — SATYA NADELLA

105.

106. “BE PASSIONATE AND BOLD. ALWAYS KEEP LEARNING.YOU STOP DOING USEFUL THINGS IF YOU DON'T LEARN.” — SHANTANU NARAYEN

107. THE END

108. THE END

109.

110. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Tech Comm invites you to be our guest for a book signing and discussion with Matt Sullivan, author of : FrameMaker – Working with Content FrameMaker – Structured Authoring FrameMaker Structured EDD Development on Monday from 6 P.M. onwards @ the Adobe booth

LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds

Ähnlich wie LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds (9)

Mehr von Jack Molisani

Mehr von Jack Molisani (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

LavaCon 2017 - Feed the Goldfish in 19 Minutes and 52 Seconds