Benefits of Co working & Shared office space in India
Sainsbury's tone of voice on Twitter
1. 1
The power of language
@thomasknorpp
@sainsburyspr Digital media manager
2. 2
Agenda
• How we’re set up
• You’re my favourite supermarket
• Worst. PR neologism. Ever.
• How tiger bread changed its stripes
• Beaten to death by Hulk Hogan
• What you need to do
3. 3
How we’re set up
• Established presence on social
• Social media policy
• 24/7 press office
• Close links to marketing and customer service
• Continuous social media monitoring
21. 21
4.5 million people
reached
• Our tweet announcing the
news was re-tweeted over
1,500 times, helping generate
over 2 million impressions.
• Giraffe bread was the most
read and most shared story
on the BBC website the day it
broke (over 19,000 shares)
• More coverage in the
Telegraph, Daily Mail and
Mail Online, Huffington Post,
Metro and many more
27. 27
What you need to do
• Listen, measure and engage
• Find your tone
• Be human
• Look for opportunities to be funny, help or
inform
• Be nimble
• Make time and empower your people
28. 28
Right. Your turn. Questions?
@thomasknorpp
@sainsburyspr Digital media manager