The document introduces the Salesforce platform and provides an overview of its capabilities. It discusses how the platform can be used to build employee apps, partner apps, and customer apps. It also summarizes several tools on the platform, including Visualforce, Apex, Lightning components, Heroku, and ExactTarget. The presentation aims to demonstrate how the Salesforce platform can support innovation through clicks and code functionality.

1. Introducing the
Salesforce platform

2. John Stevenson
Developer Evangelist
@jr0cket
Troy Sellers
Enterprise Architect
@ibigfoot7
Andy Ormsby
Solution Engineer
@andyo

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements
that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results
of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or
other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results
of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and
others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. This is a practical workshop

5. Don’t be shy, ask lots of questions

6. Overview of the
Salesforce platform
Supporting innovation through Clicks &
Code
John Stevenson
@jr0cket

7. Salesforce platform: The Fastest Way To Build Apps

8. Core
Services
Chatter
Multi-
language
Translation
Workbench
Email
Service
s
Analytics
Cloud
Database
Scheema
Builder
Search
Visualforce
MonitoringMulti-tenant
Apex
Data-level
Security
Workflows
APIs
Mobile
Services
Social
APIs
Analytics
APIs
Bulk APIsRest APIs Metadata
APIs
Soap APIs
Private App
Exchange
Custom
Actions
Identity
Mobile
Notification
s
Tooling
APIs
Mobile
PacksMobile SDK Offline Support
Streaming
APIs
Geolocation
ET 1:1 ET Fuel
Heroku1
Heroku
Add-Ons
Sharing
Model
ET API
Extensive Salesforce platform API’s & Services

9. Salesforce1 Platform API Guide
- Force.com
- Heroku
- Exact Target
- Everything else Salesforce…
Books available online at:
developer.salesforce.com

10. So what kind of Apps can you build ?
▪ Employee Apps with Force.com
– helps people run your business effectively / system of record
– understand the needs of your customers, partners, people
▪ Partner facing apps with Salesforce Communities
–collaborating with millions of partners
▪ Customer Apps on Heroku
–apps that help you engage with your customer
–apps your customer uses for your services

11. Employee Apps
with Force.com
Helping your business run effectively,
understanding your customers
John Stevenson
@jr0cket

12. Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Custom Objects
Custom Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
Clicks Code
80% 20%
&

13. Setup gives you the power to create Apps
Create &
Configure
with Clicks

14. Setup > Build > Create
Create Custom Apps,
Custom Objects, Tabs,
Reports, Actions, etc

15. Model the information in your business
Schema Builder
- view and create
Objects &
Relationships
Standard Objects
- Account
- Contact
- Etc.

16. Clicks: Workflow, Approvals & Flows
Define workflows
that work with
business data

17. Clicks: Flows & Process Builder
Processes:
If this, then do that
Approvals:
for actions &
information
Workflows:
update business
data on events

18. Apex for custom business logic - Developer Console
Extend “clicks” features with code

19. Code: Code online with the Developer Console
1) Menu
2) Workspace
with tabs
3) Output panel
– logs, test
results, etc

20. MavensMate.com Sublime Text plugin for Force.com
- Apex
- Visualforce
- Unit Tests
- Git
- Lightweight
- Templates

21. Visualforce Pages for UI customisation

22. Code: Visualforce Pages & Web Technologies

23. Code: Visualforce Pages & Web Technologies

25. Every Object, Every Field:
Apex and Visualforce Enabled
Visualforce Pages
Visualforce
Components
Apex Controllers
Apex Triggers
Custom UI
Custom Logic

26. External
App
Every Object, Every Field: API Enabled
REST
SOAP
Bulk
Streaming
OAuth 2.0
HTTPS
Everything you create is immediately available via Salesforce API’s

27. Salesforce1 Mobile App

28. Apps in Salesforce1 Mobile

29. What’s in an App?
Lightning
PageLightning
Components
Global Actions

30. Salesforce Lightning
New features & tools for App creation on
Force.com

31. Lightning Process Builder
Automate business faster
▪ Point-and-click business logic
▪ Visual builder
▪ Supports multiple process branches
▪ Collaborate with business owners
▪ Alternative to many basic Apex trigger
use cases
▪ DE, EE and up

32. Lightning App Builder
Drag & Drop
Build with standard, custom &
partner Lightning Components
Any Device
Design apps for every screen
from one canvas
Now anyone can build apps faster

33. What can I build?
▪ One-Page Applications
– Drill down to existing standard pages
– Expose Global Actions for more interactivity
▪ Dashboard-style Applications
– Sales Leaderboard
▪ “Point” Applications to solve a particular task
– Upload expense receipt

34. Standard Components
Built by Salesforce
Custom charts Data entry tools Custom data
layout
Dynamic maps
Left
nav
Publisher
bar
Feed
items
Tas
ks
Slide
rs
Multi-view
charts
Pass/F
ail
Custom Components
Built by customer developers
AppExchange Components
Built by Partners (25+ today)
Lightning Component Framework

35. Component Frameworks Are The Future
All leading platform companies are investing in component frameworks
Google
Polymer
Facebook
React
Salesforce
Lightning
Twitter
Flight
Mozilla
Brick

36. Lightning Connect
Integrate external data faster
▪ A new tool in the Salesforce integration
toolbox
▪ Point-and-Click
▪ Real-Time
▪ Represent external data as a Salesforce
data object
▪ Available in DE orgs; add-on license
required in Production orgs

37. Heroku Connect
Synchronise data between Customer & Employee facing apps
▪ Point-and-Click Integration
▪ Select the Objects & Fields to
synchronize & in which directions
▪ Manages API data limits
Include the most valuable data from
your customer apps, to help your
employees understand your customers
better

38. Salesforce platform
scalability

39. trust.salesforce.com
▪ Salesforce platform (Force.com)
–over 3 Billion transactions per day
–average response 250ms

40. Heroku high scale performance
Billion
uests per day
4+ Million
Apps Created
125+
Add-on Services
Supporting millions of apps & services
- status.heroku.com

41. Customer facing apps
using Heroku
Scaling interactions with your customers
John Stevenson
@jr0cket

42. Heroku Demo
Instantly deploy & scale an apps with common developer tooli

43. Use existing developer skills
Ruby, Java, NodeJS, Python, PHP
Virtually every language you can think of can run on Heroku

44. What is Heroku?
Database
Enterprise grade Heroku Postgres as a service
Add-ons
Marketplace for data stores and app services
Dynos
sources to run your app
Everything you need to build, run and scale customer apps

45. Deal with Success - instantly
Instantly scale the compute resources your apps run on to han
ver if your app cant meet the demand

46. dashboard.heroku.com

47. status.heroku.com

48. Unifying Interaction with
Canvas
Seamless integration of User Interface in
your Salesforce Org
John Stevenson
@jr0cket

49. Salesforce Canvas
Embed & Interact with external websites as if they were part of your

50. Salesforce Canvas
Embed & Interact with external websites as if they were part of yo

51. Connecting Force.com
& Heroku with Connect
Seamless integration of data between
customer and enterprise
John Stevenson
@jr0cket

52. Connected
- linking Heroku Postgres database with your Salesforce Org
Transforming
customer data translated into business applicable information
Managed
2-way synchronization of high volumes of data at a sustainable rate
Heroku1 Connect
Heroku & Force.com www.heroku.com/1

53. Heroku1 Connect
Heroku
Salesforce Org
Auto synchronization of data
Customer
facing
App /
website
Customer
data
Understanding
about your
customers
www.heroku.com/1

54. Exact Target
Intelligent Marketing connected to all your
Salesforce1 Apps
John Stevenson
@jr0cket

55. Intelligent marketing apps with Exact Target Fuel

56. Intelligent marketing apps with Exact Target Fuel

57. Exact Target in Summary
All your Salesforce1 Apps
are connected to Exact
Target Intelligent
Marketing engine
- Feeding in valuable
data
- Helping you see
information where
ever its needed

58. Developer Tools
Helping you build your projects effectively
John Stevenson
@jr0cket

59. developer.salesforce.com/page/Force.com_IDE
Force.com IDE
- Apex
- Visualforce
pages
- Unit Tests
- Git

60. MavensMate.com Sublime Text plugin for Force.com
- Apex
- Visualforce
- Unit Tests
- Git
- Lightweight
- Templates

61. Force.com
Command
Line
Interface
(CLI)
force-cli.heroku.com

62. Fun Stuff
John Stevenson
@jr0cket

63. Contacts
are villagers
Accounts
are
buildings
github.com/metadaddy-
sfdc/Forcecraft

64. Where to go next…
John Stevenson
@jr0cket

65. developer.salesforce.com

66. 2 MILLION
“developers”
Over
A “developer” being anyone that uses
Setup

67. Trailhead
- online learning for everyone
developer.salesforce.com/trailhead

68. Thank you
developer.salesforce.com
John Stevenson
@jr0cket
bit.ly/london-feedback-august