Check out the top ten economic, demographic and technology trends that are converging to force changes in the future of retail space. Learn the key attributes required to future-proof retail places in response to these game-changing trends. For more information please visit http://www.jll.com/rrp

1. 1. Urbanisation and
population growth:
unstoppable demographic forces
The staggering rate of global population
growth and urbanisation is underpinning
radical change: it is forcing us to be far
more efficient and creative in how we
use urban spaces, and is fundamentally
changing retailer, investor and developer
strategies across the world.
2. Multi-speed economic
growth:
opportunities with risks
The multi-speed economic recovery
is driving industry movements and
strategies. It represents a big expansion
opportunity for some retailers, enabled
by Internet sales, which ‘don’t care about
geography’; but ‘chasing the spend’ is
not for all.
3. E-commerce =
Everywhere commerce:
channels become irrelevant
in a seamless world
Consumers want to access products
wherever, however and whenever
they want; retailers must provide a
seamless, integrated strategy, with
real choice, convenience and ease
of access, or consumers will go
elsewhere.
The amount of information available
(and sought) is leading to super-
informed, knowledgeable consumers,
but also to ‘choice exhaustion’, clutter
and iandecision; the big challenge
for retailers is gaining consumer
‘attention’.
4. Information explosion:
ultimate knowledge and
‘choice exhaustion’
5. Harnessing ‘Big Data’:
opportunity knocks
for retailers
Consumers’ ethical and environmental
idealisms are seemingly at odds with the
technology-driven desire to own the next
‘best thing’, and ‘now’; how the retail
industry responds is crucial.
6. Consumer ethics v.
consumer desire:
balancing responsible
retailing and consumption
Effective use of ‘Big Data’ will enable
retailers to truly understand customers,
what will attract them to a shop or retail
place, and to respond quickly to their
needs to entice them to purchase; huge
opportunities exist, but getting it right is
hard!
8. Pace of change:
retailers need to innovate,
create and exploit
Propelled by technology and data, the
super-informed consumer is increasingly
taking control of the retailing process,
demanding the best product, at the best
price, efficiently delivered – until the day
they can print their own!
7. Power switch:
technology enables
consumers to take control
For retailers, the pace of competition and
innovation has intensified, not just at a
corporate level, where natural monopolies
such as Amazon and eBay thrive, but also
at a product level, where the length of
time a retailer has to exploit sales from the
development of new product is reducing
rapidly (the temporary monopoly effect)
Time is the new commodity for
consumers. Shopper expectations are
now profoundly different from a few
years ago; consumers expect retail
venues to be ‘destinations’, to thrill and
excite, to have the latest and greatest
products, but also to enable them to
‘escape and retrench.’
10. Time, the new
commodity: retailers and
landlords competing for
consumer time
9. Redefining space:
reshaping the role
of the store
The role of the store is fundamentally
changing, and what happens in the virtual
world is increasingly influencing how we
use physical space. For retailers, the key
to keeping the consumer entertained is to
integrate physical and digital experiences
to provide an interactive and all inclusive
in-store experience, combined with
excellent service.
Redefining Retail Places
The role of physical space in an increasingly virtual world
To discuss how these trends are impacting your markets,
how resilience can be embedded within your physical space
and how JLL can help you future-proof your strategies,
go to the RRP website, or contact:
Pacific
EMEA
Americas
Aaron Ahlburn
Director of Research, Americas
+1424 2943437
aaron.ahlburn@am.jll.com
Robert Bonwell
CEO Retail, EMEA
+44 7970 884 752
robert.bonwell@eu.jll.com
James Brown
Global Retail Research Lead
+44 (0)7860 408 863
james.brown@eu.jll.com
Greg Maloney
CEO Retail, Americas
+1(404)995-6315
greg.maloney@am.jll.com
Jane Murray
Head of Research, APAC
+852 2846 5274
jane.murray@ap.jll.com
Kin Keung Fung
Chairman Retail, APAC
+852 2846 5001
kinkeung.fung@ap.jll.com
Anuj Puri
Global Retail Agency Board Chairman
+912239851409
anuj.puri@ap.jll.com
Colin Burnet
Director, EMEA Retail Research
+44 (0)7713 386 083
colin.burnet@eu.jll.com
Reshaping
Global Retail
www.jll.com/rrp
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