Social Media Networking presentation prepared for law firm, McCarter & English\'s 2012 partner retreat. Introduction to use of social media networking sites for business development, cross-selling and client relationship development.

1. Social Media
Presentation prepared by @jkhoey for McCarter & English Partner Retreat 2012

2. Social Media:
Why is it
Important?
Social networking is still the fastest-growing active
social media behavior online, increasing from 36% of
global Internet users to 59% managing their profile
on a monthly basis by the end of 2011

3. Global Markets
China is the most socially-engaged market in the
world, with 84% of Internet users contributing at least
once a month to either social networking, blogging,
video-uploading, photo-sharing, microblogging or
forums – followed by Russia, Brazil and India

4. The Fortune 500 is Social
58% have a corporate Facebook account
Corps/Brands with the most Facebook fans: Coca Cola, Starbucks,
Converse, Red Bull, Kraft (Oreo), Sony (Playstation)
62% have an active Twitter account
Corporations with the most followers on Twitter : Google, Whole Foods,
Startbucks, Disney Pixar, JetBlue, Dell, Southwest Airlines
LinkedIn counts executives from all 2011 Fortune 500 companies as
members; its corporate hiring solutions are used by 82 of the Fortune 100
companies.

5. Social Media = Business
36% of social media users post brand-related
content
2 out of 3 social media users believe Twitter
influences purchases
50% of people follow brands in social media
75% of companies now use Twitter as a marketing
channel

6. Social Media = Business
38% of CEOs label social media a high priority, and 57% of businesses
plan to hike their social media spend in 2012
60% of employees would like help from employers to share relevant
content
40% of companies admit to having no training or governance of social
media
41% of the class of 2011 used social media in their job search

7. “The brand website is no longer the center of the universe”
- Jeff Jarrett, Vice President, Global Digital Advertising, Kimberly-Clark
Corp.

8. The Lawyer & the Online Profile*
81% of General Counsel surveyed use social medial to identify counsel in
unfamiliar jurisdictions
77% validate a referral
73% evaluate outside counsel qualifications
56% compare qualifications to opposing counsel
45% conduct periodic reviews of current counsel
*BTI “How Clients Hire” Survey 2011

9. Major Players in Social Media
•
845 million active users
Over 1 billion Facebook posts per day & 2.7
billion likes/comments
250 million photos uploaded each day
(Instagram + Facebook = higher engagement)
57% users are women
54% of all users are between the ages of 35-
54
1 in 7 minutes spent online is spent on
Facebook
1 in 5 divorces is blamed on Facebook

10. Major Players in Social Media
•
465 million Twitter accounts (127
million active accounts) – and
growing (11 per second)
On a busy day, 175 million tweets
sent
United States represents 28.1% of
all Twitter users
54% of Twitter users use Twitter on
their mobile devices
59% of Twitter users are women

11. Major Players in Social Media
•
150 million registered users
2 million companies on LinkedIn
50/50 – users are divided equally
by gender
50% of LinkedIn users have a
bachelors or graduate degree
67.7% of Corporate Counsel use
Linkedin at least once a year to hire
outside counsel (BTI – How Clients
Hire Survey, 2011)

12. Major Players in Social Media
•
21 million unique visits
Top locations: Mississippi, Alabama,
Kentucky and Tennessee
Top interests: crafts, hobbies, interior
design and fashion
82% of users are female
Average visit lasts 17 minutes

13. Major Players in Social Media
•
Google+ has 90 million unique
visitors
71% of users are male
Most common occupation on
Google+: engineer
Most followed corps/brands on
Google+: Cadbury UK, Zagat, Red
Bull, Hugo Boss, Virgin, H&M,
Ferrari, Startbucks, Financial Times

14. The Force of Social Media
Over 52 million have watched the Volkswagon Darth
Vader Kid Commercial on YouTube

15. We don’t have a choice on whether we DO social media,
the question is how well we DO it.” – Erik Qualman

16. Social Media is…
Social Media is nothing more than
modern tools to facilitate age-old
behaviors.

17. Tender Greens
It’s not only about what we
are sharing. It gives us
access to find people and
organizations that can turn
us on to ideas that otherwise
we might not have
considered. - co-owner Erik
Oberholtzer

18. The Social Media 3 Step

19. Eversheds on Flickr

20. A&O on Twitter

21. Fashion Law (Fox Rothschild Attorney) on
Facebook

22. Sullivan & Cromwell Partner on Twitter

23. Social = Business
There is too much economic activity, too many
business relationships being made or reinforced,
to ignore social networking sites as a viable and
profitable business networking venue.

25. Continue the conversation
Twitter: @jkhoey