Personal Brand Exploration Project completed for Project Portfolio Course at Full Sail University in July of 2023.

1. Jasmin Jones
PERSONAL BRAND
EXPLORATION
Project & Portfolio I: Week 1
JULY 9, 2023

2. IDENTITY
I am Jasmin Jones, a Washington D.C. native raised in
the 90s, but I had the fortunate experience of experiencing
different environments growing up. It has shaped my way
of thinking to see the world from several points of view.
When I grew up, I became an Army wife, turned soldier, so
my travels continued. Today, as a veteran and lifelong
learner, I have dreams of being anything but ordinary.
Through core values like respect, integrity, personal
courage, discipline, determination, and a positive mindset,
I know that I can succeed at anything I put my mind to. I
envision a life of relentlessly pursuing my passions of
marketing, acting, entrepreneurship, and helping others,
and whatever else may come. The number one thing my
parents taught me was to be a good person, and I carry
that with me everywhere I go.

3. PROFESSION
MARKETING MANAGERS FOR ENTERTAINMENT
AND WEB CONTENT
Potential Job Titles:
• Marketing Coordinator
• Marketing Manager
• Product Manager
BRAND ARCHETYPE - As a Creator, I
think outside of the box to actualize my
visions and express my creative, innovative,
and unique ideas to bring solutions and
concepts to life.

4. TARGET AUDIENCE
SAMANTHA ROSNER
Lead Recruiter at iHeartMedia,
Inc.
SUSIE DEFRANCIS
Vice President of Human
Resources at iHeartMedia, Inc.
TALYSSIA ALFORD-ELLIS
Human Resource Specialist at
iHeartMedia, Inc.
Outreach Plan:
• Preformulate and schedule proofread, professional template
emails/messages to reach out, follow up, and say thank you.
• Make initial contact via LinkedIn connect request and message.
• Follow up within two business days to allow for a respectable
response time.
Outreach Plan:
• Preformulate and schedule proofread, professional template
emails/messages to reach out, follow up, and say thank you.
• Make initial contact via LinkedIn connect request and message.
• Follow up within two business days to allow for a respectable
response time.
Outreach Plan:
• Preformulate and schedule proofread, professional template
emails/messages to reach out, follow up, and say thank you.
• Make initial contact via LinkedIn connect request and message.
• Follow up within two business days to allow for a respectable
response time.
Recruiters and Human Resources at iHeartMedia, Inc.

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Close Technical and Soft Skill gaps to be a stronger Marketer
• Complete 6 LinkedIn Learning Courses by October 1, 2023
Mid Term: (2028)
• Move to Los Angeles and become an actress
• Use personal branding and marketing skills to build a strong brand for my
career and improve my current online presence by 90%.
• Apply to Stella Adler Academy of Acting by January 1, 2025
Long Term: (2038)
• Entrepreneurship
• Enroll in finance courses and continue building business, marketing, and
branding knowledge in 2030’s to develop a complete business plan in 2036
to become an entrepreneur in 2038

6. Notable Skills REQUIRED in TRADE & Current
Proficiencies:
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Operating system software Adept
Presentation software
Communicating with Supervisors, Peers, or
Subordinates
Establishing and Maintaining Interpersonal
Relationships
Information retrieval or search software Novice
Business intelligence and data analysis
software
Novice
Working with Computers
Making Decisions and Solving Problems
Adept
Adept
Adept
Adept
Adept
HARD
HARD
SOFT
SOFT

7. PROMISE
My mission is to help marketing teams adapt
and overcome obstacles by examining real-
world situations and thinking outside of the box
to bring a fresh, dynamic approach.

8. Work Experience:
• Biomedical Equipment Technician, Head Technician
• Sales Associate
Awards:
• Army Achievement Medal
• National Defense Service Medal
• Global War on Terrorism Service Medal
• Army Service Ribbon
• Overseas Service Ribbon
• Leadership Award
• Certificate of Achievement
• Course Director Award
Education:
• Biomedical Equipment Technician Certification, Medical Education
and Training Campus (METC)
• Business Certificate, Full Sail University (Sep 2023)
CREDENTIALS

9. JASMIN JONES
Industry Experience:
• Student / No relevant industry experience
Education:
• Full Sail University Student Business Certification Student
• Certified Biomedical Equipment Technician
Leadership Experience:
• Directly managed 3 people in US Army
• Team Leader of 12 in US Army
Skills and Proficiencies:
• Marketing – 3 endorsements
• Business Law - 3 endorsements
• Data Analysis & Reporting - 3 endorsements
Overall Online Presence:
• I have 14 connections; banner image is customized; a professional headshot;
details include some work experience, education, skills, certifications,
LinkedIn Learning Courses, 14 posts, links and a published blog; all social
media private and not currently active; LinkedIn URL is customized
Grade: Good - 75 out of 100
COMPETITION
RONDARIUS BRADLEY
Industry Experience:
• Student / No relevant industry experience
Education:
• Full Sail University Student Business Certification Student
• Grambling State University
Leadership Experience:
• Senior Operations Manager
• Regional Operations Manager
Skills and Proficiencies:
• Coaching – 2 endorsements
• Training and Development - 1 endorsement
• Organizational Leadership - 1 endorsement
Overall Online Presence:
• Rondarius has 217 connections; banner image is customized; a professional
headshot; profile is detailed with a government verification, work experience,
education, certifications, LinkedIn Learning courses, skills, and an about
section; a published article; not able to confirm social media; LinkedIn URL
is customized.
Grade: Superior - 95 out of 100

10. CHYNA SPENCER JASMIN JONES
Industry Experience:
• Industry Experience:
• Account Executive iHeartMedia 4 months
• Go Forth Marketing 1yr 7mos
Education:
• North Carolina Agricultural and Technical State University 2016-2020
Noteworthy Experience:
• Assistant Editor Go Forth Marketing
• Radio Personality & Marketing Intern
Skills and Proficiencies:
• Content Strategy- 1 endorsement
• Data Analysis- 1 endorsement
• Mass Communication - 1 endorsement
Overall Online Presence:
• Chyna has 191 connections; banner is image customized; headshot not
professional but includes company logo; profile is detailed with work
experience internships, education, skills, and additional featured links and
posts; published works on portfolio page linked to LinkedIn profile; not able
to confirm social media; LinkedIn URL not customized
• Grade: Good - 75 out of 100
Industry Experience:
• Student / No relevant industry experience
Education:
• Full Sail University Student Business Certification Student
• Certified Biomedical Equipment Technician
Leadership Experience:
• Directly managed 3 people in US Army
• Team Leader of 12 in US Army
Skills and Proficiencies:
• Marketing – 3 endorsements
• Business Law - 3 endorsements
• Data Analysis & Reporting - 3 endorsements
Overall Online Presence:
• I have 14 connections; banner image is customized; a professional headshot;
details include some work experience, education, skills, certifications,
LinkedIn Learning Courses, 14 posts, links and a published blog; all social
media private and not currently active; LinkedIn URL is customized
Grade: Good - 75 out of 100
COMPETITION

11. BRAND POSITION
For Recruiters and Human Resources at iHeartMedia, Inc. who
need dynamic creativity on your team, I provide that and so
much more; I am creative, innovative, see things that others do
not, and enjoy working in teams to enhance ideas to the next
level because it is my natural born gift, that I have honed
experiencing several environments. I believe that I was put on
this earth to share it with the world.
"JASMIN JONES"

12. Industry Events & Organizations
• Sales and Event Marketing Training
⚬ July 18, 2023 | Online Zoom
• American Marketing Association
⚬ January 2024 | ama.org
• Internet of Things - Business Perspectives
⚬ July 28, 2023 | Charlotte, NC
Digital Marketing
• Primary Content: I will create and publish blog articles, set up a twitter feed, and
give my LinkedIn profile a complete professional revamp. While I am a Creator, I am
also somewhat shy so I will start building a strong brand with these platforms that
will allow me to articulate my ideas in written format and will venture out as I
progress. I do intend to practice and get comfortable with photos and videos.
• Primary Tools: LinkedIn - engage 2+ times per week; Twitter - daily tweet; Online
Portfolio/Website - blog monthly; SlideShare - monthly. Once I have mastered
exuding my brand on camera, I will add Instagram and YouTube videos at an
appropriate frequency.
• Website: I will use my digital portfolio for blogging and as a hub to connect all
platforms in one place. I will also use it as a beacon to make sure my brand is
consistent throughout.
NETWORKING & MARKETING

13. Professional Development
Technical Skills
• Market Research
Foundations Course,
LinkedIn Learning, July
2023
• Cert Prep: Certified
Analytics Professional
(CAP) Course- LinkedIn
Learning, July 2023
• PowerPoint from Outline
to Presentation Course-
LinkedIn Learning, July
2023
Mentor
• I will seek out a mentor
with 10+ years experience
in my desired career field
within a professional
organization. I will search
for someone who likes to
teach and has time to
mentor. DATE TO EST.
PARTNERSHIP-
September 2023
Soft Skills
• Develop Critical Thinking,
Decision-Making, and
Problem-Solving Skills
Course - LinkedIn
Learning, September 2023
• Develop Your
Communication Skills and
Interpersonal
Relationships Course -
LinkedIn Learning,
September 2023
• Working with computers
and Devices Course -
LinkedIn Learning, July
2023
Formal Education
• Full Sail Business
Certificate

14. JASMIN JONES
You know when you have a conundrum and feel as though you have exhausted all
avenues? Well, what I do is apply my unique way of thinking to conquer and improve
deficiencies. In fact, as a Biomedical Equipment Technician in the U.S. Army, I was
responsible for recovering and boosting my department’s efficiency by 90% within one
month of obtaining a management position. The systems I implemented became the
new standard operating procedures.

15. References:
Chyna Spenser. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
July 6, 2023, from https://www.linkedin.com/in/chyna-spencer-
76a934178/
iHeartMedia. (2023, July 1). Account Executive. iHeartMedia.com.
https://iheartmedia.wd5.myworkdayjobs.com/en-
US/External_iHM/job/West-Palm-Beach-FL-Continental/Account-
Executive_Req31705-1
Jasmin Jones. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved July
6, 2023, from https://www.linkedin.com/in/jasmin-jones-lr/
O*Net. (n.d.-a). Marketing Managers. ONetOnline.org.
https://www.onetonline.org/link/summary/11-2021.00
LinkedIn Learning with Lynda: Online Training Courses for Creative,
Technology, Business Skills. (n.d.). LinkedIn Learning With Lynda:
Online Training Courses for Creative, Technology, Business Skills.
https://www.linkedin.com/learning/?u=50813145
Rondarius Bradley. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
July 6, 2023, from https://www.linkedin.com/in/jasmin-jones-lr/
https://www.linkedin.com/in/rondarius-bradley-9455a1208/
Samantha Rosner. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
July 6, 2023, from https://www.linkedin.com/in/jasmin-jones-
lr/https://www.linkedin.com/in/samantha-rosner-nyc/
Spencer, C. (2022, October 20). Carolina Core Wellness. Welcome to
My Creative Portfolio.
https://chynaspencer.wordpress.com/2022/09/13/carolina-core-
wellness/
Susie DeFrancis. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
July 6, 2023, from https://www.linkedin.com/in/jasmin-jones-
lr/https://www.linkedin.com/in/susie-defrancis-19459b2/
Talyssia Alford-Ellis. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved July 6, 2023, from https://www.linkedin.com/in/jasmin-
jones-lr/https://www.linkedin.com/in/talyssia-alford-ellis-741624160/