This 3-year action plan aims to reinvigorate local JCI chambers in the UK through increased engagement, knowledge sharing, and collaboration between 2010-2012. The plan outlines workshops and working groups for local presidents to discuss challenges, solutions, and best practices. It also proposes internal marketing, a collaboration matrix, and incentives to promote knowledge transfer and pride in the organization. The overall goal is to better support local chambers and make JCI UK activities more visible and impactful for members.

1. PRIDE IN OUR FUTURE
IMPACT PLAN
JCI United Kingdom
2010-2012
14th April 2010
Solveig Malvik
Impact Officer 2010

2. About
This document provides a framework plan of action for Junior Chamber International
(JCI) United Kingdom for the years 2010 through 2012.
As the ultimate purpose of the plan of action is to reinvigorate and engage local
chambers, this document will provide only an outline plan of action for the next three
years. The content detail of the plan will be defined by the needs and requirements
of the local chambers, by the local chambers, for the local chambers.
This plan of action sets out how the needs and requirements of local chambers can
be mapped, how responses can be found in cooperation with local chambers, how
measures should be taken to ensure ownership by the local chambers of the
solutions provided and how JCI UK can best support the implementation of the
aforementioned solutions.
This plan of action does not seek to identify problems or suggest solutions, but
simply give a framework for how problems and solutions can be found with the active
involvement of the local chambers, securing local chamber buy-in and ownership of
the process.
The role of JCI UK in this process will be that of a moderator and coordinator only.
Pride in our Future JCI United Kingdom 2010-2012

3. Content
• Introduction
– Pride in Our Future
– Impact
– Collaboration
• Plan Of Action
– 3 year plan
– Workshops
– Working Groups
– Collaboration matrix
– Internal marketing
– Timeline Year 1
– Budget
● Suggested reading list
Pride in our Future JCI United Kingdom 2010-2012

4. Pride in Our Future
Pride. /praɪd/ n.1. A sense of one's own proper dignity or value; self-
respect. 2. Pleasure or satisfaction taken in an achievement,
possession, or association. 3. A company of lions
Our. /aʊər/ n. 1. belonging to us; of us.
Us. /ʌs/ n. 1. JCI United Kingdom
Future. /ˈfjuː.tʃər/ n. 1.The indefinite time yet to come. 2. A prospective
or expected condition, especially one considered with regard to
growth, advancement, or development. 3.The years following 2010.
Pride in our Future JCI United Kingdom 2010-2012

5. Introduction
Local presidents are overworked….
● Low level of knowledge transfer between chambers; always reinventing the wheel
● Many new presidents; little knowledge and confidence about the organisation and its
structures & resources
● Perceived feeling of little support or benefit from National Organisation
…and underused
● Little or no request for input from Presidents from National Board other than at National
Awards
● Local Presidents have no strategic input towards the direction the organisation is taking
● National events underused and uninteresting to attend
Pride in our Future JCI United Kingdom 2010-2012

6. Introduction
Build Pride and Involvement in JCI UK through a 3 year action plan
Better communication between JCI UK and Local Chambers
Promote knowledge transfer between chambers and generations
Enhance visibility of local chambers and JCI UK nationally and internationally
Better use and support of Local Presidents’ resources and abilities
Engage local chambers in the solution, not the problem
Spread our enthusiasm for this wonderful organisation!
Pride in our Future JCI United Kingdom 2010-2012

7. Impact
Impact. /ɪmˈpækt/ n. a powerful effect that something, especially
something new, has on a situation or person
Visibility
Making the organisation and its activities real and visible to all our stakeholders.
Impact on…
membership community (current, alumni, Senators, future)
local communities
nationally (UK)
Internationally (JCI community)
Ownership
sharing but with ownership
“Connected autonomy”
Individual impact on the organisation made visible and incentivised
Action
Move from planning and thinking to acting
Impact through action
Pride in our Future JCI United Kingdom 2010-2012

8. Impact Quadrant
EXTERNAL
Motivation Impact
Promotion Action
some Yes!
Talking Building Skills
Planning Learning by doing
INTERNAL
Thinking
No! some
TALK ACTION
Pride in our Future JCI United Kingdom 2010-2012

9. Collaboration
Collaboration. /kəˌlæb.əˈreɪ.ʃən/ n. when two or more people work
together to create or achieve the same thing
Good collaboration allows us to grow together as an organisation, to share best
practice and to stand on the shoulders of giants.
Good collaboration allows the individual to excel, to be recognised for individual
achievements and to feel part of and contribute to our communities.
To ensure good collaboration:
 Reduce barriers to collaboration and get buy-in toward a common goal
 Encourage management that rewards both independent results and cross-
chamber contributions
 Create nimble and flexible networks that deliver results
Pride in our Future JCI United Kingdom 2010-2012

10. Collaboration Quadrant
HIGH
Undisciplined Collaboration “Connected Autonomy”
● No coordinated outcome + Active Knowledge Transfer
● No gain from collaboration +Active sharing of Best Practices
● Low or random communication + Shared goal, shared future
● No coordinated or value added + High level of communication
sharing of best practices +Recognition of contributions
Performance from
+ Teamwork with individual
collaboration
ownership
Centralization Disconnected Autonomy
● Top-bottom ●“Silos” thinking
● One way communication ● No sharing of Best Practices
● Central organisation dictates ● Protectionism and fiefdoms
activities ● No communication between
Chambers
●Central organisation inactive
LOW
Performance from
LOW HIGH
centralisation
Pride in our Future JCI United Kingdom 2010-2012

11. Plan of Action
Year 1: Prepare
•We get a clear picture of the state of the organisation
•Working groups across the country develop solutions
•Everyone participates in defining the purpose of JCI UK
Year 2: Consolidate
•We implement solutions created in year 1
•Active sharing of best practices, active collaboration, active
communication
•Evaluation of year 1
Year 3: Impact!
JCI UK is a growing organisation that shares best practices
actively, learns from successes, engages local members and its
activities are visible internally and externally; nationally and
internationally. Our members are proud of their membership and
our sponsors and partners are proud to be involved with JCI UK.
Pride in our Future JCI United Kingdom 2010-2012

12. Workshops
The point with the workshops at Presidents Day and National Convention are to identify
the issues facing local chambers in JCI UK and use the opportunity when local
presidents are gathered together to add value to the organisation.
The workshops allow LOM presidents to face head-on the current issues chambers are
facing, work out practical solutions that all parties feel an ownership towards and create
a plan of how to move forward which has the buy-in of all parties.
The workshops recognise the role and importance of the local presidents in the
organisations, allows them to share best practise and contribute to the future of the
organisation.
The topics under discussion at the workshops should be defined by the local Presidents
themselves based on their knowledge of their local organisations and the issues they
are facing, backed by the document provided by JCI UK based on interviews with all
local chambers.
JCI UK will function as a moderator at the workshop that will take the form of “World
Café” discussion tables. Topics can be; transfer of best practice, membership,
marketing, pride in our future, profiling and sponsorships etc…
Pride in our Future JCI United Kingdom 2010-2012

13. Working Groups
The work started at the workshops will continue in smaller working
groups or task forces (choose the name that sounds most proactive).
The local presidents will be able to choose with which group they want
their chamber to be involved.
Deadlines and means of communication for the groups will be proposed
at the workshop in order to facilitate the working groups.
One coordinator from the National board will be responsible for
moderating and following up on the working groups. It is important that
the work in the groups is not an additional burden for local chambers.
Working groups are also an opportunity for the LOM Presidents to
involve other members or directors in their chamber.
Pride in our Future JCI United Kingdom 2010-2012

14. Collaboration Matrix
A collaboration matrix is a tool to map where different departments in an
organisation can add value and create synergies by sharing best
practices and assisting each other.
The collaboration matrix can best be used as the last part of a workshop,
focusing on making the local presidents aware of their chambers’
strengths and weaknesses.
At the end of a workshop we will go through the collaboration matrix with
a moderator, mapping areas where different chambers can aid and help
develop each other and agree on how to move forward from here;
timelines, ways of communicating and who will do what.
Pride in our Future JCI United Kingdom 2010-2012

15. Collaboration Matrix
This is an example of what a collaboration matrix can look like:
Sheffield Leeds Portsmouth London
Chamber Strong in Strong in design Very active core Strong in monetary
member and high profile group, not much partnerships,
competition structures and KT
retention events
Help consolidate
Sheffield Share design chamber structures
Large but transient templates, best and build stronger
membership base, practices from high monetary partnerships,
need help with profile events activate & mobilize
retention members
Leeds not Help consolidate
Leeds interested in
Leeds is developing
chamber structures
Large but inactive trainers, Portsmouth
and build stronger
membership base, member growth, can provide training
monetary partnerships,
but retention & opportunities while
have potential for strengthening events
activate & mobilize
more partners activation members
Portsmouth Share best Share design Help consolidate
Weak in member practices member templates, best chamber structures
retention & events, growth, but practices from high and build barter
need barter retention & profile events partnerships
partnerships activation
London Help with Share design London is developing
Large but transient membership templates, internal trainers, Portsmouth
membership base, retention program, marketing
can provide training
share best opportunities while
need help with experiences strengthening events
retention practices
Pride in our Future JCI United Kingdom 2010-2012

16. Internal Marketing
We make our organisation’s activities visible to our members through internal
marketing. Internal marketing allows the members to feel they are part of a
living, real and dynamic organisation.
The message “Pride in our future” will be implemented UK wide and
strengthened through constant visibility (newsletters, website, fridge magnets).
By making the message visible, we build pride in the message, in the effort,
and in the organisation.
Incentivising collaboration:
We enhance collaboration through incentives. We measure the chamber that is
the most collaborative and award a special “Impact Award” at the National
Convention in November.
As we reward and recognise collaboration we will see our organisation grow.
Pride in our Future JCI United Kingdom 2010-2012

17. Budget
Money will be applied for from JCI EDC, BJC Foundation and the JCI
Foundation.
JCI European Development Council is a body that supports growth in Area
D. The application form is little less than an Award submission and needs to
include a budget.
Budget:
• Travel bursaries and Admin to enable presidents & deputies to come to
Presidents Day and other events for workshops (I believe funding is
needed for the first couple of events in order to set a precedent)
• Internal marketing
• External marketing
• Strengthening dying chambers and re-engaging the recently dead
A new budget will have to be applied for from EDC in 2011 and 2012
Pride in our Future JCI United Kingdom 2010-2012

18. Time line – Year 1
Step 1 Step 4
•Map situation in chambers locally •Implement!
throughout UK •Working groups in action
•Create report on best practices in
LOMs, what works, current issues Step 5
•Distribute report to LOM Presidents •Report and review at National
•Finalise a 3 year Plan of Action Convention in November
•Apply for growth funding from EDC •Next steps and goals for 2011
•Workshops with Presidents &
Step 2 Deputies
•Workshops at President’s Day in
Belfast for Presidents & Deputies Step 6
•Create national task forces or working •Report to EDC
groups on the different issues
Step 3
•Collect results from workshops
•Write out results from workshops,
distribute to LOMs
Pride in our Future JCI United Kingdom 2010-2012

19. Pride in our Future – Pride in JCI UK
Pride in our Future JCI United Kingdom 2010-2012

20. Suggested reading list…
Hansen, Morten T.: “Collaboration”
Owen, Jo: “How to Lead”
Sloane, Paul: “The Leader’s Guide to Lateral Thinking
Skills” (more about leadership than thinking)
Contact:
Solveig.malvik@gmail.com
Pride in our Future JCI United Kingdom 2010-2012