Indonesia social media trend 2016 jakpat

Indonesia
Social Media Trend
2016
Survey Report by JAKPAT Mobile Survey
JANUARY 2016

Respondent Profile
1033 Respondent from JAKPAT Panel
Survey Duration : 1 Day
Web : http://jakpat.net – App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

1033 Respondent
49,37%
50,63%
Male Female
10,65%
54,40%
20,04%
14,91%
16-19 20-25 26-29 30-35
18,30%
27,49%
30,11%
15,78%
7,94%
0,39%
Upper 1 Upper 2 Middle 1 Middle 2 Lower 1 Lower 2
GENDER AGE RANGE SES NIELSEN BASED

1033 Respondent
GEOGRAPHY DISTRIBUTION BY PROVINCE
JAVA
• Jawa Barat (19.88%)
• DKI Jakarta (19.02%)
• Jawa Timur (17.18%)
• Jawa Tengah (11.58%)
• Banten (7.72%)
• DI Yogyakarta (6.95%)
SUMATERA
• Sumatera Utara (3.28%)
• Sulawesi Selatan (2.32%)
• Sumatera Selatan
(1.54%)
• Lampung (1.45%)
• Riau (0.87%)
• Nanggroe Aceh
Darussalam (0.77%)
• Jambi (0.58%)
• Bengkulu (0.29%)
• Sumatera Barat (0.97%)
• Kepulauan Riau (0.29%)
• Kepulauan Bangka
Belitung (0.19%)
BALI
• Bali (0.97%)
KALIMANTAN TIMUR
• Kalimantan Timur
(1.45%)
• Kalimantan Selatan
(1.06%)
• Kalimantan Barat
(0.87%)
• Kalimantan Tengah
(0.29%)
• Kalimantan Utara (0.1%)
SULAWESI
• Sulawesi Tengah (0.19%)
• Maluku Utara (0.1%)
• Sulawesi Utara (0.1%)

What Social Media
You Use in The Last
Week?
FB (87.45%)
Instagram (69.21%)
Twitter (41.31%)
Path (36.29%)
Google+ (20.08%)
Linkedin (7.53%)
Other option (6.56%)
Snapchat (5.79%)
Facebook is still no 1 social media in Indonesia.
Instagram overtaking Twitter and second place.
Path and Google+ are racing up.
Linkedin and Snapchat also catchingup.

23,64%
20,11%
17,39%
20,78%
2,73%
7,12%
9,66% 9,09%
4,55%
6,05%
4,35%
6,49%
5,45% 4,63%
1,45% 1,30%1,82% 0,71% 0,97% 0,00%
26,36%
40,75%
33,82%
30,52%
73,64% 73,84%
63,77%
55,84%
39,09%
41,46%
43,00%
39,61%
11,82%
6,58%
4,83% 5,19%
11,82%
5,87%
3,86% 3,25%
80,91%
86,12%
89,37%
94,16%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
16-19 20-25 26-29 30-35
WHAT SOCIAL MEDIA YOU USE IN THE PAST WEEK ( DIVIDED PER AGE RANGE)
Option 9 : Google+ Option 8 : Linkedin Option 7 : Pinterest Option 6 : Tumblr Option 5 : Periscope Option 4 : Path
Option 3 : Instagram Option 2 : Twitter Option 11 : Other Option 10 : Snapchat Option 1 : FB

What Social Media You Use Today?
FB (77.61%) Instagram (60.14%) Path (27.22%) Twitter (26.64%)
Google+ (11.78%) Other option (8.3%) Snapchat (4.34%) Linkedin (2.61%)
Tumblr (2.12%) Pinterest (2.03%) Periscope (0.68%)
As for Daily usage, Instagram and Path overtaking twitter and Snapchat overtaking Linkedin.

74,55%
73,13%
85,02%
86,36%
7,27%
4,98%
3,38%
1,30%
12,73%
8,54%
5,31%
7,79%
26,36%
23,31%
32,85%
30,52%
58,18%
65,66%
58,45%
44,81%
11,82%
31,85%
27,54%
20,78%
0,91% 0,53% 0,97% 0,65%
2,73% 2,67%
1,45% 0,65%
1,82% 1,78% 2,42% 2,60%
0,91% 1,78%
3,86% 4,55%
14,55%
10,85%
9,66%
14,94%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
16-19 20-25 26-29 30-35
What Social Media You Use Today? ( Divided per Age Range)
Option 1 : FB Option 10 : Snapchat Option 11 : Other Option 2 : Twitter Option 3 : Instagram Option 4 : Path
Option 5 : Periscope Option 6 : Tumblr Option 7 : Pinterest Option 8 : Linkedin Option 9 : Google+

Connect with Peers on Social Media
CONNECT WITH
FRIENDS FROM
SCHOOL
• FB (86.97%)
• Instagram
(49.61%)
• Path (32.72%)
• Twitter (28.57%)
CONNECT WITH
FRIENDS FROM
WORK
• FB (73.17%)
• Instagram
(34.85%)
• Path (22.59%)
• Twitter (17.18%)
CONNECT WITH
FAMILY
• FB (80.5%)
• Instagram
(30.41%)
• Path (16.8%)
• Other option
(15.54%)

Change Profile
Picture
The MostAt..
FB
(58.01%)
Instagram
(35.81%)
Path
(18.34%)
Update Status
The Most At..
FB
(59.56%)
Path
(22.88%)
Instagram
(20.56%)
Twitter
(16.22%)
In Which
Social Media?

What’s on your Status?
Fun
Things(52.22%)
Important Info
(35.91%)
Share
interesting
posts (30.79%)
Share funny
posts (24.03%)
Feeling Blue
(21.53%)
Listen to a
song (21.14%)
Protest
(18.92%)
Sell Something
(16.12%)
Cool location /
place (13.8%)
Watch Movies
(13.51%)

Facebook
Deeper about Facebook from Respondent that use Fb at the last week

62% Respondent Open
Facebook more than 2-3x a day
4-10 x (24.06%)
2-3 x (23.07%)
1x at minimum (22.96%)
Rarely (15.01%)
More than 10x (14.9%)

Do you join any Facebook group?
Only 13.5% do not
join any Facebook
Group
Community
(64.02%)
School/Campus
(62.8%)
Tips dan Tutorial
( contoh Resep)
(30.46%)
Game (26.05%)
Office (17.55%)

Activities Most Likely to be Done
Look for info or
news (53.64%)
Check Timeline
(52.54%)
Share Interesting
Content (48.34%)
Like Interesting
Content (45.47%)
Look friends
profile (41.83%)
Update status
(41.17%)
Upload photo
(38.63%)
Comment at
interesting
content (30.79%)
Shop
Online19.21%)
Active in FB
Group (18.54%)
Sell Online
(16.78%)
Location Check
In (9.6%)
Other option
(1.21%)
Facebook has also become
content platform not only
networking..

Instagram
Deeper about Instagram from Respondent that use IG at the last week

What Usually Done in Instagram?
Explore OL Shop
Account (53%)
Explore funny or
jokes account
(51.6%)
Post travelling
photos (48.4%)
Click search and
look at new posts
(47%)
Stalk friends
account and
crush account
(46.3%)
Explore celeb
account (39.47%)
Explore culinary
post or accoutn
(38.35%)
Expore
celebgram or
vidgram account
(34.87%)
Post food photos
(33.75%)
Post cool place
or cafe ambience
(16.6%)
Posting meme
(9.21%)

70.29% Respondent Open
Instagram Everyday
Everyday (70.29%)
Sometimes in a week (21.9%)
Once in some week (4.04%)
Once a week (3.91%)
Once in some months (1.12%)

Top Keywords Searched on
Instagram
MEME
OL
SHOP
FOOD
CELEB QUIZ

Twitter
Deeper about Twitter from Respondent that use
Twitter at the last week

Do you still
open Twitter?
39.25%
Rarely open
twitter in a
day

Path
Deeper about Path from Respondent that use Path at
the last week

On Average Respondent has
109 Friends on Path
We asked respondent to
state no. of their Path
friends with open text
questions. Then we
calculate the average no of
friends they have.
Though Path had open their
friends limit seems like Path
user still want to keep it
more private

75% of Respondent Open Path
at least once a day
Once at minimum (28.19%)
Rarely Open (25%)
2-3 x (18.88%)
4-7 x (14.1%)
More than 8x (13.83%)

Moments Shared on Path
Listen to a
song(55.32%)
Watch movies
(49.2%)
Repath from
friends (41.22%)
Before eating
(38.03%)
Meme or funny
pic (35.11%)
Latest
news(31.38%)
Cute cafe or cool
place ambience
(25.8%)
Other option
(10.9%)
After eating
(6.12%)
Music and movies are
favorite thing to be shared on
Path
Organically now on Path ,
people not just sharing about
their own activities but also
tends to repath/share
interesting contents or latest
news

Snapchat
Deeper about Snapchat from Respondent that use
Snapchat at the last week

When do you start?
50% Snapchat User
Respondent start to
use Snapchat 3-6
months ago
50% Snapchat User
Respondent
accessing Snapchat
everyday

What Activities on Snapchat?
Follow friends
account
(71.67%)
Upload my
own video
(51.67%)
Follow popular
account
(41.67%)
Melihat
konten-konten
menarik (35%)

Pinterest
Deeper about Pinterest from Respondent that use
Pinterest at the last week

Favorite Content at Pinterest
DIY Tutorial
(62.07%)
Cake and
Dessert Recipe
(34.48%)
Makeup
Tutorial
(34.48%)
Food Recipe
(34.48%)
Other option
(34.48%)
Hairdo Tutorial
(29.31%)
Infographic
(24.14%)

Share Pinterest Content to Other
Socmed?
32.7% Share
Pinterest
content to FB
29.31%
Never Share
> 15% to
LINE and
Twitter

Periscope
Deeper about Periscope from Respondent that use
Periscope at the last week

How about Periscope Users?
Over 50%
Respondent start to
use Periscope less
within a month
62.5% Respondent
using Periscope to
follow live stream
from celeb and
friends
37.5% Respondent
live stream from
their account
37.5% Access it 1-2x
a week

Do you wish to ask other question
on Social Media Behavior
to our Mobile Panel ?
Email your question to partner@jajakpendapat.net
We can add your question in our next report!

NEED SURVEY
ON INDONESIAN
MARKET?
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E : partner@jajakpendapat.net
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Timur

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