In May 2021, Core Web Vitals will become part of the Page Experience ranking signal, meaning failing to improve negative user experiences could result in ranking losses. Not only that, but these metrics enable you to better measure and quantify UX so you need to pay attention to them to avoid frustrated website visitors!
This talk covers many areas around:
- What Core Web Vitals are and how you can improve them
- How to effectively measure them with your toolset
- Becoming an advocate within your company to get technical improvements shipped
- Case studies from existing domains that could do with some CWV TLC!
Happy Optimizing!
2. #SMX
ABOUT ME
➔ Technical SEO Analyst @ Ryte
◆ Sparring partner
◆ Marketeer
➔ Previously worked in-house &
consulting side
➔ Loves giving community talks
➔ Loves cheesy jokes
➔ @izzionfire
3. #SMX
AGENDA
1. Core Web Vitals in a nutshell
2. Page Experience as a ranking factor
3. How to correctly measure the CWV scores
4. Optimizing Core Web Vitals
5. Becoming a Page Experience advocate!
6. Quick case studies
7. Q&A
48. #SMX
Real User Monitoring (RUM) data captured
from actual users experiencing your pages
with their unique network and device.
Strengths:
● Captures the real-world experience
● Easier to correlate with business KPIs
Weaknesses:
● Restricted set of metrics
● Limited capabilities for debugging
● Requires you to have existing significant
visits to the site
Used by: CrUX Report Page Speed Insights
Data collected within a controlled
environment with predefined network
settings and device.
Strengths:
● Reproducible results are more helpful
for debugging
● Easier to identify and isolate issues
Weaknesses:
● Might not capture “real-world”
problems that users face
● Might not be completely representative
Used by: Lighthouse Page Speed Insights
Lab data Field data
Chrome Dev Tools Ryte Google Search Console
104. #SMX
My technical
recommendations are
not prioritized or clear
My client / boss does
not understand the
importance of SEO
My developers don’t
know who I am! (My
devs don’t like me.)
My SEO opinions aren’t
trusted by colleagues
and stakeholders
Improve your Project
Management
● Understand the processes of
your developers and
command chain (Agile,
Scrum)
● Learn more about existing
projects and roadmaps
● Research into your existing
tech stack
● Look into how you can
better prioritize SEO issues
(using JIRA / Trello)
● Get to know your POs and
developers
● Host SEO education
workshops or lightning talks
Address the Expectation
Management
● Provide clear explanation of
SEO belongings, challenges,
and benefits (confluence,
quick meetings)
● Host SEO education
workshops that report hard
KPI improvements
● Before signing a client:
understand and document
their existing expectations &
challenges
● What existing CMS / tech
stack is the client using?
Understand if you need a
miracle with your time.
My work is not valued
within my department /
company