Isobar Human Media is bij uitstek de strategische advies partner voor het ontwikkelen en uitvoeren van Social Media strategiën. Isobar Human Media is hét centrale punt waar alle specialistisch kennis op het gebied van Social Media uit het Isobar netwerk samenkomt. Voor meer informatie ga je naar: http://www.human-media.nl

1. Internet als massamedium Emile van den Berg DWWA Hilversum, 1 oktober 2008

2. Het programma Internet is geen massamedium, maar hoe bereik je met internet toch de massa?

3. Internet is geen massamedium?

4. mas·sa·me·di·um het; o -dia communicatiemiddel waarmee men zeer veel mensen bereikt

8. Internet?

16. Vorm?

17. Internet is geen massamedium?

18. vier tips voor het bereiken van de massa via internet in 2009

19. Media spend versus time spend on a medium 2007 Source: IAB / Nielsen Media Research Tip 1: budget

20. Tip 2: Search Engine Marketing

21. SEA SEA

22. op het hoogtepunt: 35.000 zoekopdrachten per dag!

26. Gebruikt de concurrent jouw offline advertising om klanten weg te kapen wanneer jij ze richting Search stuurt? Vraag:

27. SEO 72%!

28. Google’s Universal Search News Blog Wikipedia YouTube Review Blog search

29. Google’s Universal Search 31% klikt op “image results” wanneer deze verschijnen 17% klikt op “video’s” wanneer deze verschijnen Source: iProspect, blended search results study, April 2008 36% klikt op “news results” wanneer deze verschijnen

31. 76,632 Searches 31,260 Searches 141,360 Searches Search-Leveraged Press Release 250,000 zoekopdrachten… © Fredrick Marckini, 2008, Isobar Communications

32. Persbericht verschijnt op de eerste plaats in ‘news’ resultaten Whoosh Announces New International Website Reuters, NYC – 1 hour ago Whoosh today announced a new Website developed by legendary Internet consulting firm Molecular out of Watertown, Massachusetts. “the capabilities impressed us….” Proclaimed Whoosh CEO, Suzanna Banana © Fredrick Marckini, 2008, Isobar Communications

33. Soms migreert het persbericht naar de ‘normale’ zoekresultaten Whoosh Announces New International Website Reuters, NYC – 5 days ago ,,,Whoosh today announced a new Website developed by legendary Web-build firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana Fashion World Excited By New Designer’s AMAZING Web Site Vogue – 3 hours ago “ This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter… Whoosh Launches E-Commerce Site – BusinessWeek – 1 days ago Whoosh site a hit with women – Vogue – 3 hours ago

34. Verbreding en verdieping

35. Tip 3: Social Media Marketing © Fredrick Marckini, 2008, Isobar Communications del.icio.us StumbleUpon

36. Social Media Optimization: Google’s Universal Search News Blog Wikipedia YouTube Review Blog search

37. Search levert long tail voor media

38. Social Media Optimization: YouTube

41. Social Media Optimization: Flickr (foto’s)

43. Social Media Optimization: Social Networks

44. Social Media Optimization: Social Networks

45. “ It’s a whole new ballgame”

46. Never Ending Friending MySpace, Isobar & Carat april 2007

49. The Momentum Effect: The activation of consumers to tell their own personal stories using your brand as the reference point. The Momentum Effect counts for half of the value of social network marketing.

50. The Momentum Effect Tijd Waarde B2C C2C Afname The Momentum Effect

51. Hoe creëren we online Momentum? Courtesy of the Coca Cola Company WOM Already happens Organic Over time Do you want to participate? Be ready! Communicate like a consumer Listen & Show You Listen Be Transparent Not “perfect science” COMMON WOMM Program driven Time-bound What do you want to start? Advocacy first, then Amplification

53. Wat voegt waarde toe? Bron: AMMO marketing Awareness mobile Viral Videos Watch TV online Active Passive Functional Entertainment Experiential Website Blogging/ Podcasting Download Content Search Information Gathering Creating Content IM Viewing UGC Non-Interactive Banner Shopping Site SN Site Using Branded Widget Transactional Website Online Gaming Interactive Banner Viewing Content Contest Entry Podcast Listening Interactive IM Engagement Momentum Influencer VIP Program Forward Link/ Video/ Content Notice Guerrilla Activity User State Addressed Need

54. Amplification: adidas in Second Life

56. Amplification

57. Sultana.nl

58. En (vrijwel) alles kan gemeten worden

62. interactive Bedankt [email_address] interactive