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1. HOW TO GET NOTICED
AT THE NEXT TRADE SHOW?
FREE EXHIBITOR GUIDE
BY IRYNA NEZHYNSKA

2. Brands are intangible assets and account for,
on average 75% of a company.
BLAKE DEUTSCH
BY IRYNA NEZHYNSKA

3. SO, YOU ARE GOING TO PARTICIPATE IN
THE INTERNATIONAL EXPO SHOW
THERE YOU
WANT TO...
1
2
3
4
INCREASE company
MEET new groups
FIND
prominence
of customers
new partners
INCREASE
PROFITS
5
6
7
8
PRESENT a new range
EXPAND the
INTEREST new markets
CULTIVATE existing
of services to the market
distribution network
in your company
business contacts
BY IRYNA NEZHYNSKA

4. BUT
TECHNOLOGY MARKET IS SATURATED WITH
O T H E R C O M PA N I E S
they offer
THE SAME PRODUCT
as you do
BY IRYNA NEZHYNSKA

5. D O Y O U WA N T
TO STAND OUT
FROM COMPETITORS?
BY IRYNA NEZHYNSKA

6. OF COURSE.
THAT’S WHY YOU
ADVERTISE & MARKET
BY IRYNA NEZHYNSKA

7. and
SPEND
MILLIONS OF EUROS
ON ADVERTISING
BY IRYNA NEZHYNSKA

8. but
YOU CAN ACHIEVE THE SAME RESULTS IN
another / C H E A P E R WAY
BY IRYNA NEZHYNSKA

9. WITH
BRAND IDENTITY
which is not only a logo
IT IS MUCH MORE...
BY IRYNA NEZHYNSKA

10. Presentations
Image/Photo
Digital media
Material
visual
identity
Texture
Packaging
Color
Layout
wordmark
Tagline
Business
papers
by Iryna Nezhynska
strategy
Advertising
Typeface
Typography
Interior
Exhibits
Signage
BRAND
IDENTITY
SYSTEM
target
Marketing
materials
symbol
brand
mark
market
Vehicle identification
editorial style
BY IRYNA NEZHYNSKA
Uniforms
product positioning

11. DOES YOUR
CORPORATE
IDENTITY...
1
2
3
4
look bold,
MEMORABLE and
appropriate?
look
immediately
provide a
WORK EFFECTIVELY
CONSISTENT IMAGE
RECOGNIZABLE?
of the company?
across all media
channels?
ESSENTIAL CHARACTERISTICS OF THE BEST IDENTITIES
BY IRYNA NEZHYNSKA

12. NOW YOU ARE WONDERING:
”My main goal is to SELL AND PROMOTE my products.
Why should I care about
VISUAL FACE OF MY BUSINESS?”
BECAUSE OF…
BY IRYNA NEZHYNSKA

13. FINANCIAL
BENEFITS
OF BRAND IDENTITY
BY IRYNA NEZHYNSKA

14. BENEFIT 1
People PAY 3 TIMES AS MUCH
for a branded product as for opposite one
VS.
BY IRYNA NEZHYNSKA

15. BENEFIT 2
Visual identity makes your company MEMORABLE
and helps customers to DISTINGUISH YOU FROM COMPETITORS
PERCEPTION
BEHAVIOR
PERFORMANCE
when you affect customers behavior,
you can impact their performance
BY IRYNA NEZHYNSKA

16. BENEFIT 3
Corporate identity PRESENTS A COMPANY
to various stakeholders
DIRECTORS
SUPPLIERS
EMPLOYEES
CUSTOMERS
GOVERNMENT
BRAND
COMPETITORS
GENERAL PUBLIC
PARTNERS
INVESTORS
MEDIA
INDUSTRY
EXPERTS
COMMUNITY
ORGANIZATIONS
BY IRYNA NEZHYNSKA

17. BENEFIT 4
New visual brand identity provides your customers
with a sense of TRUST and makes you look BIGGER
WHY?
BECAUSE...
BY IRYNA NEZHYNSKA

18. Most profitable companies change
their visual brand system EVERY 5-10 YEARS
4 times in 38 years
4 times
in 42 years
11 times in 107 years
11 times
in 115 years
4 times
in 37 years
BY IRYNA NEZHYNSKA
6 times in 51 years
8 times
in 125 years

19. BENEFIT 5
New visual brand identity INCREASES YOUR CREDIBILITY
VS.
people LIKE
to do business
with respectable
partners
they will CHOOSE YOU
rather than
an “unbranded”
company
BY IRYNA NEZHYNSKA
UP-TO-DATE IDENTITY
ATTRACTS POTENTIAL
INVESTORS

20. As a result
IT GENERATES
A STRONG ROI
F O R Y O U R C O M PA N Y
BY IRYNA NEZHYNSKA

21. So
WHAT IS THE NEXT?
If you want LONG-TERM PROFITS,
START WITH DESIGN.
BY IRYNA NEZHYNSKA

22. THAT IS WHY YOU NEED TO HIRE
AN EXPERIENCED
BRAND DESIGNER
link to online
portfolio
WITH A COOL PORTFOLIO...
BY IRYNA NEZHYNSKA

23. AND TESTIMONIALS FROM HAPPY CLIENTS
VALERIA GULEVSKAYA
VAIDAS VICIUS
MARKETING AGENCY “NASHI”
JSC “STATICUS”
As a director of a marketing agency, I have worked
with a lot of designers. Their general problem
was that they all wanted to “design for design”
while my clients wanted to “sell the product”.
Iryna has broken this stereotype of mine because
working with Iryna is like working with a branding
agency. She produces not only impressive ideas
but also keeps in mind the bottom-line of every
project — new corporate style should promote
my clients’ businesses and provide positive ROI.
We hired Iryna as a designer for our new
corporate presentation, which contained large
amounts of data and numerous graphic charts.
I please with a level of visualization and with
the way that new infographics integrated
with our corporate visual identification system.
Everything was done before the agreed deadline
and all changes I have requested were done
quickly and correctly.
She is also very easy to communicate with.
BY IRYNA NEZHYNSKA

24. LESIA GRABOJEDOVA
ELENA SERAJA
AQUAMASTER GROUP
SOLEMATE
My company was going to participate in an
international trade show. However we had
no corporate image - just a 13-year-old logo.
So in looking for its refreshing we found a creative
agency, where Iryna worked as a brand designer.
She led us through the entire rebranding process:
new logotype, visual identity, trademarks relationship
system, brand guidelines, product catalogues,
packaging design and finally, trade show booth.
The result? Our competitors did not even believe that
we are “that Aquamaster” because now we look like
well developed foreign company. Our exhibit attracted
an unexpectedly large amount of visitors at trade
show, and we signed several very important contracts.
I run a not so small retail business and once discovered
an opportunity to rent a space in a large shopping centre.
At that time, it was absolutely impossible for my firm
because this unit was rented by Leroy and surrounded
by such trademarks as Zara, Orsay and Adidas. There
were several candidates for this unit (firms with big
experience in the fashion industry), while had only
a logotype, which wasn’t enough to win this tender.
While I had no idea about how to present my shop Iryna
created not only a new identity, but also a completely
new brand image and corporate presentation which...
won the tender!
I highly recommend Iryna.
BY IRYNA NEZHYNSKA

25. SO DON’T HESITATE,
JUST CONTACT ME AND SAY:
HI! HOW WE CAN IMPROVE THE
VISUAL IMAGE OF MY COMPANY?
eirena.in@gmail.com
behance.net/eirena
BY IRYNA NEZHYNSKA

26. T H I S C O N S U LTAT I O N I S
ABSOLUTELY
FREE
Thank you and
HAVE A NICE DAY!
BY IRYNA NEZHYNSKA