Scrum Webinar Benefits

Webinar
How Scrum benefits your company
by Irene de Kok
29th of May 2020
Economics of Scrum

INSPIRE CHANGE ACT ON RESULTS
Agile Consultant & Trainer
Msc. Economics
Pragmatric, analytical and creative
Motto “Practice what you preach”
Clients
PGGM, ABN AMRO, Evident, VodafoneZiggo, Schiphol
IRENE DE KOK
Hilversum
idekok @ xebia.com
https://www.linkedin.com/in/irenedekok/

STRUCTURE OF THE WEBINAR
3
1. Introduction
2. Super basics of Scrum
3. Used concepts of Economics
4. How Scrum benefits your company
1. Employee engagement
2. Building the right product
3. Continuous acceleration
4. Reliable expenditure on projects
5. Your next steps in the Agile journey
1. Consult – ask me anything session
2. Scrum Training
3. Get the Agile research survey

WEBINAR | ECONOMICS OF SCRUM | HOW AGILE BENEFITS YOUR COMPANY'S PROJECTS
Interaction and
structure of the
Webinar

Let’s become interactive
1. Grab your smartphone
2. Go to menti.com
Our code today
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Super basics of Scrum
When to apply → projects in
complex context
Working iteratively in Sprints
Stable team, 3 roles, 3-9 people
Value driven

Things are likely, but not certain
You can imagine the destination,
but it’s hard to be very precise
You’ll certainly will learn a lot while
being underway
Solving complex problems…
While you gain relevant experience,
you’ll become more predictable and fast
If you are honest, you’ll certainly
will discover things while doing,
which weren’t a good idea in
retrospective. You’ll adjust your
process or course to the destination
You’ll need expertise from multiple
people to get great results.

https://scrumguides.org/scrum-guide.html

Scrum is characterized by
➢ Scrum solves complex problems
➢ Working iteratively in a rythm of so-called Sprints, most often a time-
period of two weeks
➢ The team is stable, so it’s clear who’s in and who’s not. Ideally they stay
together for a long time (>1 year) so they can learn the product and to
work together effectively.
➢ Scrum is agile projectmanagement and works value driven.

11
Source: Daniel Burm
Scrum
Inspect & Adapt
on WHAT
in order to build
the right product
Improve
Product
Backlog

12
Requirements
Delivery
Design
Build
Test
Integrate
Managers
vision
Typical projects in waterfall process / plan-driven projects

From plan-driven to value-driven
Functionality
People Time
Plan-
driven
People Time
Value-
driven
Functionality
Fixed
Estimated
People are not resources, we call pencils and notepads resources

14
Development team
Scrum Master
Product Owner

Source | https://twitter.com/HolgerNilsPohl/status/843835943069122561/photo/1

Super basics of economics
Sunk cost
Opportunity cost
Inventory costs
Employee retention and acquistion
https://www.pexels.com/nl-nl/foto/aanbieding-aanschaffen-bank-bankbiljet-259249/

SUPER BASICS OF ECONOMICS
R E L E V A N T E C O N O M I C C O N C E P T S T O T H I S W E B I N A R
1. SUNK COSTS. is a cost that has already been incurred and cannot be recovered.*
T e m p o r a r y C o a c h e s : O n e o f o u r c o r e v a l u e s i s “ s h a r i n g
k n o w l e d g e ” a n d t h i s i s w h a t o u r t r a i n e r s , c o a c h e s a n d
c o n s u l t a n t s l o v e t o d o , s o t h a t y o u c a n c o n t i n u e y o u r
d i g i t a l j o u r n e y w i t h o u t u s .
2.
3.
4.
5.
INVENTORY COSTS is a cost associated with work in progress.
TALENT RETENTION AND ACQUISITION is the cost associated with recruiting and retaining talent for the company.
OPPORTUNITY COSTS When an option is chosen from alternatives, the opportunity cost is the "cost" incurred
by not enjoying the benefit associated with the best alternative choice.*
Source: Harvard Business Review, October 02 2019
* Source | definitions in italic from respective articles from Wikipedia 2020

How Scrum benefits
your company
Xebia Agile survey
results 2013
https://www.pexels.com/nl-nl/foto/accounting-begroting-boekhouding-budget-128867/

* All respondent have real experience with Agile, in 85% of them associated the Agile team with a Scrum team

Xebia Survey participants in roles (N=1.239)

How Scrum benefits your
company
Employee engagement
https://www.pexels.com/nl-nl/foto/vrouw-internet-technologie-ontwikkelaar-3861969/

Working at a sustainable pace
Drew during
webinar

Working at a sustainable pace
People Time
Value-
driven
Functionality
Fixed
Build
incremental

Craftsmanship – Quality clear and guarded

Bring work to people instead of people to work
Drew during
webinar

Learning – knowledge flows and grows within the team

How Scrum benefits your
company
Build the right product
https://www.pexels.com/nl-nl/foto/apple-apple-tablet-blij-blijdschap-789822/

29
Source: Daniel Burm
Scrum
Inspect & Adapt
on WHAT
in order to build
the right product Improve
Product
Backlog

Building the right product
H o w t h i s i m p a c t s y o u r c o m p a n y
1.
SUNK COSTS. Every sprint you’ll choose in what to invest. So you can adjust quickly your strategy. So sunk costs
are limited in building a product which will not be successful.
T e m p o r a r y C o a c h e s : O n e
o f o u r c o r e v a l u e s i s
“ s h a r i n g k n o w l e d g e ” a n d
t h i s i s w h a t o u r t r a i n e r s ,
c o a c h e s a n d c o n s u l t a n t s
l o v e t o d o , s o t h a t y o u c a n
c o n t i n u e y o u r d i g i t a l
j o u r n e y w i t h o u t u s .
2.
3.
4.
5.
INVENTORY COSTS. Every Sprint you’ll start with refining the plan. The risk of having outdated plans on high-detail
level is limited.
TALENT RETENTION AND ACQUISITION. People like to work with Scrum and build a product in which they get fast
feedback from peers, management and customers. So they can build a valuable product which will be used.
OPPORTUNITY COSTS. Every sprint you’ll able to adjust in what to invest. So if you’d rather invest in another course,
that’s possible within acceptable costs. So, opportunity costs are limited.
Source: Harvard Business Review, October 02 2019
* Source | definitions in italic from respective articles from Wikipedia 2020

How your Agile journey
could start/continue
➢ Scrum Training
➢ Win video consult with me
➢ Slides + webinar will be published
➢ Acces Xebia Agile survey 2013

18 & 19th June
https://xebia.com/academy/en/
10th July

Win your personal hour of Agile video consultancy with Irene
How? Email her (idekok @ xebia.com) with subject ‘win consult’

WHO WE ARE
As frontrunner, we explore and create new frontiers and turn the
latest technology trends into cutting edge solutions that benefit
your business. Xebia is an innovative IT Services and Products
organization, founded in the Netherlands in 2001 as the first
company to embrace the Agile way of working. With roots in IT
architecture, Xebia has grown to be a full services IT & Business
consulting firm operating on a global scale, organized in
specialized units of excellence around the world with offices in
the Netherlands, Belgium, India, Dubai and the US. Our team of
over 1100 consultants has one mission: strive for the position of
authority in each of our markets. Realizing this is solely possible
with extremely ambitious craftspeople, who are driven by making
businesses work better, smarter, and faster. Focused on results.
OUR SERVICES
Audits & Advise
Conduct deeper insights increasing
better business outcomes, higher
quality and lower operational costs.
OUR VALUES
– People first: You grow. We grow. By putting people first, we
foster an atmosphere of mutual respect, trust, and
responsibility, where great ideas and innovation happen
naturally.
– Sharing the knowledge: The more we share it, the more it
grows. We encourage collaboration, exchange, and personal
development in all our interactions.
– Customer intimacy: Creating relationships is more important
to us than creating customers. Trust, shared goals, and
community, that's what matters most in the long run.
– Quality without compromise: We never compromise on
quality. We believe the only way to achieve the highest level
of quality is through commitment, enthusiasm, attention, and
an eye for detail.
Consultancy
Working together with the best
experts in their field to realize your
goals.
Training
Create continuous innovation
to let your organization and
people grow.
9 LOCATIONS WORLDWIDE
Netherlands Amsterdam / Hilversum /Utrecht
Belgium Gent
India Delhi / Bangalore / Pune
UAE Dubai
USA Boston
Revenue EUR 100 Mio
Founded 2001
Size 1100+ people
WHEN YOU TEAM UP WITH XEBIA
EXPECT IN-DEPTH EXPERTISE UNDERLINED BY AN AUTHENTIC VALUES -LED WAY OF WORKING THAT INFUSES ALL THAT WE DO
36

We provide a training curriculum based on individual experience,
future agile role and tailored to YOUR organizational context
Individual
needs
Organizational
context
Role oriented
- Role maturity
- Seniority
- Ambition
- Product Owner
- Scrum Master
- Agile Coach
- Teams
- Agile leadership
- LeSS framework
- Scrum or Kanban
- Function of department
Classroom
training
Coaching
Online
academy
Certified classroom role training
ALSO VIRTUAL
Online role specific journey
ONLINE AND ASYNCHRONOUS
On the job coaching
Workshops
Coaching
teams and
departments
Leading by
example
Guide people to meet the unique
needs. Alleviate the pains, enlarge
the gains.
We give the example with hosting
interactive meetings and dealing
with complexity.
Each of our consultants have 5+
years experience in Agile
transformations
Assess learning needs
Optimize
learning methodologies
2 Change management31

XEBIA’S BLENDED LEARNING APPROACH
A B L E N D E D L E A R N I N G A P P R O A C H F O R A G I L E T R A N S I T I O N S W I T H I N O U R 7 0 - 2 0 - 1 0 F R A M E W O R K
A
C
B
• Use classroom trainings to kick-start learning with solid theoretical understanding and practical tools
and practices to get started.
• Extend the learning journey via online the Online Academy, providing content, trainings, blogs, videos,
articles and assignments.
• Use advanced-level classroom trainings to boost specific knowledge and skills even further.
VIRTUAL CLASSROOM TRAINING AND ONLINE ACADEMY
• Ask-me-anything sessions provide direct feedback opportunities for people. They deepen the basic
knowledge, competences and skills into a more advanced level.
• Host both internal and external safaris, to increase energy, willingness to change and inspire people
about all the possibilities (and risks).
• Use events and masterclasses to deepen the basic knowledge, competences and skills into a more
advanced level.
INSPIRATION AND KNOWLEDGE SHARING
• Apply coaching on-the-job to support your people in applying and mastering the newly
learned knowledge and skills.
• In order to become truly agile, one must become self-sustaining in its path to continuous
improvement and Agility. This is what we aim for when talking about sustainable change,
delivering through our Training the Agile Coach program
TRAIN THE AGILE COACH PROGRAM
38
Please note: With Covid-19
measures in effect physical
sessions can be conducted
online as well.

The 70-20-10 Model for Learning and Development is a commonly used formula within the training profession to describe the optimal sources of learning by
successful managers. It holds that individuals obtain 70 percent of their knowledge from job-related experiences, 20 percent from interactions with others, and 10
percent from formal educational events.
The 70-20-10 model is considered to be of greatest value as a general guideline for organizations seeking to maximize the effectiveness of their learning, and
development programs through other activities and inputs. The model continues to be widely employed by organizations throughout the world.
Below you find examples to illustrate Learning and Development activities that Xebia uses in practice, related to the 70-20-10 framework.
THE 70-20-10 FRAMEWORK
A P R O F E S S I O N A L L E A R N I N G A N D D E V E L O P M E N T A P P R O A C H
ON THE JOB EXPERIENCE
Use experts (SME’s) to transfer
knowledge to teams, Daystarts,
Retrospectives, Example behaviours,
celebration of successes, stimulating
the behaviour of making mistakes,
internal and external safari’s,
knowledge transfer stories on the
backlog, giving feedback, peer
reviews, pair programming and story
telling.
70
%
MENTORING AND COACHING
InterVision sessions, Guilds,
Chapters and Communities of
Practice, Workshops for and with
peers, Coaching conversations,
giving each other feedback and
coaching or mentoring on the job.
20
%
CLASSES, COURSES & READING
Trainings (e.g. PSM, PSPO, Agile
Foundation, Agile Leadership and,
Soft skills trainings), Gamification,
Workshops, Online academy classes,
reading books and articles, videos,
how-to instructions and Ask-Me-
Anything sessions.
10
%
39

Agile transformation at ING
New working methods make a bank more relevant to its customer
ING strives to continuously exceed customer expectations by responding to developments in the market.
However, delivering value from the forefront requires ongoing innovation, both in the bank’s products and
services for consumers and businesses and in its way of working.
That was the reason why ING instigated a company-wide transformation, empowering multidisciplinary
teams to deliver relevant products quickly and with more flexibility, and to offer customers a distinctive
experience. “Anyone who wants to take the lead in this segment must be capable of bringing
improvements to new products and services in the market very quickly,” explains Arnout Bloys van
Treslong, the tribe lead responsible for Tribe Experience Private Banking and Investing at ING. “The ability
to implement changes quickly is also fundamental.”
Creating, training, implementing and coaching the agile way of working:
✓ 2010: IT departments
✓ 2014: marketing departments
✓ 2015: Impact and agility – the redesign into omnichannel (RIO) strategy at domestic bank
✓ 2016: operations, call center, sales & advising
✓ 2017: staff departments (risk, HR, finance, compliance, OR
✓ 2018: “X-Border” Belgium/Netherlands
ING hired us for more than 70.000 hours
to design and execute their Agile transformation

Webinar | Economics of Scrum | How agile benefits your company's projects

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