SlideShare ist ein Scribd-Unternehmen logo
1 von 29
Downloaden Sie, um offline zu lesen
Build · Compete · Grow
1
August 2016
THE BOOM OF
CHINA’S AUTOMOTIVE
AFTERMARKET
IS IMMINENT
Build · Compete · Grow2 automotive.bc@ipsos.com
Executive Summary
 China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow
at 12.7% CAGR to reach USD 214 billion by 2020
 The average age of vehicles in China is expected to reach 5.0 years by 2018. As in developed countries, the
Chinese automotive aftermarket will experience a boom once average vehicle age exceeds 5 years
 Repair and maintenance, as one of the most mature segments in the aftermarket, is seeing high revenue
and profits due to its large customer base. Leading value chain players, especially spare parts
manufacturers and repair service providers, will obtain lucrative business opportunities
 4S shops are still the main channel for repair and maintenance. However, independent and chain
workshops are expected to see strong growth due to the increase in out-of-warranty vehicles as well as
customers’ increasing preference towards light service channels with attractive cost-performance ratios
 Limited service range and poor repair quality are two key pain points that independent / chain stores
currently experience. Efficient training and technical support from parts manufacturers / OEMs are
considered necessary
 Emerging e-commerce platforms are perceived as ‘game changers’ in the traditional supply chain. Auto
parts manufacturers need to develop new strategies to capture growth opportunities in the independent
aftermarket channel
Build · Compete · Grow3 automotive.bc@ipsos.com
Evolving
service
providers
E-commerce
The continuing growth of China's automotive aftermarket means that parts
manufacturers may slightly change their business focus from cooperating with OEMs
for new car sales to optimizing their supply chains and reach in the aftermarket repair
and maintenance segment
Aftermarket
development
IMPLICATIONS
Auto parts manufacturers can provide quality control and other standardized, value-
adding services such as product training and technical support to complement and
leverage on the reach of independent / chain stores. Synergy in this area will also
create a win-win situation for all stakeholders
The rise of e-commerce across the industry means that parts manufacturers must
keep up with advancements in distribution or risk being left behind. The optimal
channels (B2B or B2C) and exact platform / distribution partners to cooperate with
will depend on individual parts manufacturers’ goals and appetite
Key implications for parts manufacturers seeking opportunities in
China’s Automotive Aftermarket
Build · Compete · Grow
1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW
2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS
3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS
4. ABOUT IPSOS BUSINESS CONSULTING
Build · Compete · Grow5 automotive.bc@ipsos.com
By 2020 the value of the aftermarket segment is estimated to reach
USD 214 billion, driven mainly by repair and maintenance services
China automotive aftermarket industry value
(2013-20e, USD billion)
85
214
12
20
23
16
17
19
2013 14 15e 16e 17e 18e 19e 2020e
Market value Annual Incremental value
Source: Industry reports, Wind, AAIA, China Automotive Association, Ipsos Business Consulting analysis
Service types in Chinese
aftermarket
Market
opportunity
Repair and Maintenance High
Second-hand vehicle sales Medium
Auto rental and financing Medium
Beauty and modification Medium
Auto culture and training Low
Recycling Low
Build · Compete · Grow6 automotive.bc@ipsos.com
Due to strong growth in car sales over the past years there are
currently over 90 million out of warranty vehicles on the road today
Source: Industry news, Wind, Ipsos Business Consulting analysis
PV Population Breakdown by Car Age (unit: millions)
Annual new PV sales2005 PV population
PV existing population
4.1 5.2 6.2 6.7
10.5
14.1
14.4
15.7
17.9
19.7
21.1
22.3
27.9
2005 06 07 08 09 10 11 12 13 14 15 16e 20e
20.4
152
171
Car age
Out of warranty by 2015:
93.2 million
10 9 8 7 6 5 4 3 2 1
244*
CAGR
7.5%
Average Age of Passenger Vehicles in
Major Countries
3.5 3.7 4.0
4.4
4.8 5.0
5.4
5.9
0
3
6
9
12
2013 14 15 16e 17e 18e 19e 20e
AverageageofPV(years)
11.4
9.65
8.3
 Compared to mature markets, vehicles in China are still young; in 2015, passenger vehicles aged over 6
years accounted for just 31% of the total PV population in China
 The average warranty period for vehicles in China is typically 2 years. Usage ages exceeding 5 years tend to
dramatically drive auto aftermarket demand, according to the aftermarket evolution path seen in
developed countries
Build · Compete · Grow7 automotive.bc@ipsos.com
Increasing demand, government support, changing consumer
behavior and developing IT are the main factors driving China’s
automotive market growth
Increasing
Demand
POSITIVEIMPACT
Government
Support
 With slow but steady growth, China will remain the
world’s largest market of new car sales
 Increasing population of vehicles will be out of warranty
 Government has issued regulations to help build the
automotive aftermarket industry, aiming to avoid
monopoly structures and improve market transparency
Changing
Consumer
Behavior
Development
of IT
 Consumers of out-of-warranty vehicles increasingly
select independent channels over 4S stores for price and
convenience
 E-commerce and big data are having a great influence
on the market
Descriptions
Build · Compete · Grow
1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW
2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS
3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS
4. ABOUT IPSOS BUSINESS CONSULTING
Build · Compete · Grow9 automotive.bc@ipsos.com
Due to an evolving distribution channel, auto parts manufacturers
will need to develop new strategies to capture opportunities
in the IAM
POSITIVEIMPACT
Distribution channel of aftermarket parts in China
Auto parts manufacturers Online
Brand Executive Shop Self-owned
Online shop
B2B E-commerce B2C E-commerce
End Consumers
4S dealers Independent / chain stores
offline
O2O
O2O
Distributors
Evolving channel Traditional flow Evolving flow
 B2B ecommerce platforms are perceived as ‘game changers’ as they directly supply parts to workshops
 B2C ecommerce platforms are evolving towards both parts and service providers as most of them are
either building internal service capabilities or cooperating with offline workshops to provide O2O services
 Some parts manufacturers have also entered into distribution groups leveraging on both online and
physical executive shops
Source: : Ipsos Business Consulting analysis
Build · Compete · Grow10 automotive.bc@ipsos.com
Auto parts aftermarket is highly fragmented; distributors set up
partnership with e-commerce platforms to strengthen
competitiveness in short term
Source: : Ipsos Business Consulting analysis
Distributor type Segmentation
IBC Views
Independent
Parts
Distributors
Car-type distributors: Large-scale variants can be OE-
brands’ first tier distributors, whose brands correspond to
the car types that they serve
Professional product groups distributors:
 Large-scale variants usually represent 10-20 parts
brands, with no more than five OE-brands (the rest
being will-fit or counterfeit brands)
 Small-scale variants usually represent 1-2 will-fit or
counterfeit brands
 Brand distributors: Usually large-scale and often
represent 1-2 OE-brands
Comprehensive
Distributor
Chains
There are around 10 leading auto parts chain-store
companies, with a total of 200-300 stores in China
 They usually develop a strong distribution network in 1-
3 provinces, mainly located in auto spare parts centers
 They cooperate with well known OE-brands and carry
various types of parts and consumable products
 Their main customers are workshops and 2nd dealers
Regional distributors are facing
fierce competition from
emerging channels, and strong
market consolidation will be
the likely result. To capture
opportunities, the right
initiatives are critical:
 Enhance cooperation with
B2C/B2B e-commerce
platforms or establish an
independent one
 Expand product portfolio
 Establish or join distributor
alliance or full-service
program group (e.g.
Hangzhou LianPei Tong –
regional; CAAPA - national)
 Identify new cooperation
model with parts
manufacturers, starting
direct sales via B2B/C.
Build · Compete · Grow11 automotive.bc@ipsos.com
Branded workshops and independent workshop chains
are expanding services to win the aftermarket
Workshop Type Overview Key Movements
Michelin
Tire Plus
 Established “Tire Plus” as aftermarket
brand in 2002
 Specializes in maintenance of tires, oil
and brakes
 ~1,300 workshop outlets in China
 Digitization with app as new
sales channel; it automatically
notifies when maintenance is
due
 Focus on maintenance instead
of repair
Bosch
Service
 Established franchise business in 2014
 Specializes in diagnosis, branded parts
sales, maintenance services
 ~2,000 workshop outlets in China
 Growing in scale and moving
workshops to central areas to
better serve end users
Suremoov
 Established first workshop in 2004
 Specializes in paint repair, glass repair
and maintenance
 ~700 workshop outlets in China
 Focus on rapid expansion of
outlets and quality training of
technical employees
 Internal digital platform for
franchises in new
management system
SAIC A-Stop
(set-up by
OEM)
 Established first workshop in 2013
 Specializes in maintenance of tires, car
beauty and other quick services
 Mainly focuses on Shanghai with ~12
workshop outlets
 Buildup of O2O business
model offering auto
maintenance information
 Aim is to cover 2,000
workshops in China by the end
of 2019
BrandExecutiveShopIndependent/chainstores
 More key players are
expected to enter into
aftermarket by
building directly-
managed workshops
 Emerging players are
planning to expand
scales and go deep
into tier 2 and 3 cities
 Workshop chains are
expected do well, owing
to the trends of market
consolidation
 OEMs may establish
parts purchasing
centers and workshop
chains to enhance
customer engagement
Build · Compete · Grow12 automotive.bc@ipsos.com
B2B e-commerce channels have become an emerging trend for
auto parts suppliers to optimize parts distribution efficiency
 They are expected to shape the parts
distribution landscape by conveniently
connecting parts suppliers with 1st-tier
distributors and workshops
 Dozens have already emerged in the market and
many are successful despite only being able to
fulfill 60%-70% of workshops’ current parts
requests
 Continued B2B growth in this area
seems assured. In June 2015, dozens
of parts suppliers including TRW,
Bosch, Gates, Philips, DENSO,
Federal-Mogul signed strategic
partnership agreements with Autozi
to authorize distribution of their full
product line
Current development of B2B e-commerce platforms Highlights
 Optimize parts distribution efficiency
 Enlarge parts distribution coverage
especially in areas where parts
suppliers do not have strong
presence
 Obtain first-hand information on
market demand so as to streamline
new product development and
optimize inventory management
Online
transactions
Reached 9.8 bn
RMB in 2015
Reached 1.5 bn
RMB in 2015
Customer base
Aim to cover
200,000 workshops
by the end of 2015
Aim to cover
100,000 workshops
by the end of 2017
Source: Ipsos Business Consulting analysis
B2B e-
commerce
platforms’
strategic
importance to
parts suppliers
Leading parts
suppliers’
practice
Build · Compete · Grow13 automotive.bc@ipsos.com
B2B ecommerce platforms will require further support from
parts suppliers to address challenges
 Concern about parts quality and
authenticity
 Difficulty finding a clear match
between parts and corresponding
car type/model
 Complex payment process
 Cash flow pressure would require
credit terms
 Provide support to help B2B
platforms to improve the
accuracy of parts database and
fight counterfeiting
 Take quality assurance initiatives, including
parts tracking systems and endorsement
from OE parts suppliers
 Gradually build internal database to help
streamline the parts searching and
matching process
 Develop independent B2B online payment
systems to simplify the payment process
 Cooperate with financial organizations to
provide financing solutions to workshops to
ease cash flow pressures
 Offer better credit terms to B2B
platforms
 Concern over delivery time: 97%
of workshops expect parts to be
delivered within 12 hours
 Cooperate with logistics partners to offer
low-cost and efficient parts delivery services
 Gradually build own regional parts centers
or cooperate with local partners to share
warehouses
 Offer agile logistics solutions to
cater to B2B platforms’ logistics
requirements
 Concern over quality of after-
sales service and warranty-
related aspects (e.g. terms and
claim process)
 Develop dedicated teams to improve after-
sales services step by step
 Offer standardized warranty terms, and
streamline warranty claim process, to
increase platform credibility
 Offer technical
support/training to help
improve B2B platforms’ service
capabilities
 Optimize warranty process
Concerns / challenges
faced by workshops
B2B platforms’
current practice
Areas where parts
suppliers could support
Logistics
After-sales
service
Ordering
and
payment
Pre-sale
service
Source: Ipsos Business Consulting analysis
Build · Compete · Grow14 automotive.bc@ipsos.com
B2C e-commerce presents high growth potential, especially for
on-demand maintenance products and auto accessories
Characteristics of B2C e-commerce channel
 Sales of auto related products from e-commerce
reached ~12 billion RMB in 2015 and is expected
to grow at the CAGR of 30-40% over the next
few years
 Main focus is on maintenance products (e.g.
lube) and auto accessories rather than repair
parts
 On-line sales has led to increased price
transparency and price conflicts with offline
channels in some cases
 With limited product knowledge as well as low
DIY capabilities, PV owners often still opt for
O2O cooperated auto workshops when it comes
to parts repair and replacement
IBC views
B2C Platform Type
Leading
players
Business model User base
Product
range
On-site service
• Mainly offers light on-site services such as car wash and car
maintenance through internal service teams
• Product ownership: on-site service channels
Specialized
E-commerce
• Mainly sells maintenance products online, and customers can
choose cooperating offline workshops for service / installation
• Product ownership: specialized e-commerce channels
Open platform
• Open platform itself seldom offers services, but certain e-stores
offer services by cooperating with offline workshops
• Product ownership: combination of direct ownership of open
platforms and e-stores
Parts suppliers’
website
• Mainly sells own products via both online and offline channels.
Customers can get service from distributors or directly-managed
offline workshops
• Product ownership: auto parts brands
ExtensiveLimited resourceSource: Ipsos Business Consulting analysis
Build · Compete · Grow
1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW
2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS
3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS
4. ABOUT IPSOS BUSINESS CONSULTING
Build · Compete · Grow16 automotive.bc@ipsos.com
 Positive government push to better regulate the IAM.
While barriers and OEM push backs (e.g. citing IP)
might exist in short term, the direction is clear in the
mid to long term
 The real effect of those changes, however will be
largely dependent on the enforcement of relevant
regulations and policies. As MIIT* was not directly
involved in the policy-making process, the real effect
of those policies is still a question mark
a) OEM might cite IP (intellectual property) to avoid
disclosing technical and maintenance
information
a) The Ministry of Industry and Information
Technology, the main authority overseeing the
auto industry, was not involved in the policy-
making process, therefore the real effect of
those policies is still a question mark
IBC ViewsImplications
Anti-monopoly
Improving the
transparency of
maintenance
information
Encouraging the
free circulation
of auto parts
 OEMs are forbidden to use
warranty terms that mandates
end-users do maintenance and
repair in 4S shops
 OEMs are required to provide
independent repair shops with
maintenance and technical
information for all models as of
1st Jan, 2016
 Encourage the usage of
homogeneous parts; traceability
systems for vehicle repair parts
to be developed
*Note: Homogeneous parts refer to accessories with quality equal to or higher than automobile manufacturers’ standard requirements
Source: Ipsos Business Consulting analysis
China’s independent auto workshops stand to benefit from the
enforcement of new auto-related regulations and policies
Build · Compete · Grow17 automotive.bc@ipsos.com
Consumer repair expenditure by service item
(2015 Ipsos VW Consumer Survey*)
9%
45.3%
23.1%
22.7%
5.8%
3.0%
Spare parts
Labour cost
Oil
Tire
Testing fee
Spare parts expenditure by repair site and car age*
(2015 Ipsos Consumer Survey*)
91% 84%
74%
66%
5%
8%
12%
14%
3% 5%
10% 16%
1-2 years 3-4 years 5-7 years 8-10 years
Other repair
shops
Independent
shops
Chain workshops
4S dealers
 Parts manufacturers (such as Bosch and Magneti) are entering into the aftermarket by establishing chain
shops for their own brands, or cooperating with large scale independent stores
 In the long-term, with increasing demand coming from out-of-warranty vehicles, as well as customers’
preference towards light service channels, independent stores and chain shops are expected to challenge
4S dealers for control of the automotive aftermarket
Source: Ipsos Consumer Survey of VW Consumer Survey, Ipsos Business Consulting analysis; *Remark: Ipsos conducted consumer survey with a total ~15k
car owners of VW which accounted for 18% of total passenger car sales in China in 2015.
As vehicle age increases, consumers are also increasingly
choosing non-4S shops for maintenance services
Build · Compete · Grow18 automotive.bc@ipsos.com
Spare parts expenditure by product and car age
(2015 Ipsos VW Consumer Survey*)
Preference level by repair site
36%
34%
31%
26%
21%
12%
16%
10%
10%
14%
11%
6%
10% 10%
5% 5% 5%
6%
3% 2%
4% 3%
0%
1%
4%
1-2 years 3-4 years 5-7 years 8-10 years
Filters
Bodywork
Electronics
Braking system
Exhaust system
Chassis
Engine/transmission
4S DEALERS
HIGH MEDIUM
CHAIN STORE INDEPENDENT
LOW
 Replacement demand on filters, bodywork, electronics and braking systems is generally high across
different car age groups
 Consumers prefer 4S dealers for repairing key components due to lack of professional repair skills in chain /
independent workshops
Source: Ipsos Consumer Survey of VW Consumer Survey, Ipsos Business Consulting analysis; *Remark: Ipsos conducted consumer survey with a total ~15k car
owners of VW which accounted for 18% of total passenger car sales in China in 2015.
While 4S shops remains the preferred channel for repair
and replacement of core components
Build · Compete · Grow19 automotive.bc@ipsos.com
*Remark: Ipsos conducted consumer survey with a total 14,838 car owners of VW, whose
cars accounted for 18% of total passenger car sales in China in 2015.
ADVANTAGE
• Authorized by
OEM
• Guaranteed
repair during
warranty
• Availability of
original
components
• Inflexible procedure
of making
appointments and
repairs
• High cost in parts
and labor fees
• Wide repair
coverage
• Advanced testing
equipment and
high repair quality
• Experienced
technicians
• Limited repair
items
• Limited
geographical
coverage
• Availability of
original
components
• Reasonably priced
• Specialized
services
• Unstable repair
quality
• Non-standardized
management
• Lower priced
• Convenient
locations
• High efficiency
• Transparent services
• High repair quality
• Ease of appointment
• High efficiency
• Transparent services
DISADVANTAGE
4S
DEALERS
CHAIN
STORE
INDEPEN
DENT
Relative comparisons among major repair channels
Consumer satisfaction level across
channels
Price
Service
range
EfficiencyQuality
Location
Product training and technical support
from parts manufacturers are important
for independent / chain shops to
develop and retain customers
Source: Ipsos Business Consulting analysis
Reasonable pricing, efficiency and convenient locations are
key advantages of independent and chain stores
Build · Compete · Grow20 automotive.bc@ipsos.com
24%
23%
20102008
32%
22%
22%
25%
33%
22%
20%
2014
18%
34%
24%
24%
2012
20%
33%
24%
 With increasing urbanization and rising
disposable income, lower tier cities are poised
to be a major contributor to China’s vehicle
population
 Within more developed 1st and 2nd tier cities,
intensified competition and limited growth
potential of new car sales are expected to
hinder growth of new workshops
 For example, ~5,500 workshops competed
to provide services to ~2.5 mn vehicles in
Shanghai in 2014
Tier 4 and
below
Tier 3
Tier2
Tier1
Market Share of New PV Sales by City-tier Comments
 Auto parts manufacturers will need to focus on distributor network expansion in order to cope with the low brand
awareness of users, and low accessibility of auto parts in lower-tier cities
 Auto parts suppliers ought to refine their product strategies as parts and service demand differs by city tiers
 Low-to-mid-end segments are expected to further drive auto parts sales in lower-tier cities due to
 Relatively higher ratio of first-time car purchasers
 High price sensitivity of car purchasers
 High sales contribution of entry level cars
IBC
views
Source: Ipsos Business Consulting analysis
Market penetration is deepening, and workshops in third and
lower tier cities are expected to achieve faster expansion than those
of 1st and 2nd tier cities
Build · Compete · Grow21 automotive.bc@ipsos.com
Sales volume of second hand cars in China
(2010-20, million units)
Source: Industry news, Wind, China Automobile Dealers Asscoaition, Ipsos Business Consulting analysis
Sales volume of second hand cars in China by
region (2015)
 As consumers are inclined to change their cars after 5 years, China will witness a car-replacement peak
after 2017. Increasing numbers of second-hand cars (especially cars over 5 years old) will further drive
independent channels in repair and maintenance markets
 Currently, east and central China are key contributors for the second-hand car market. However, owing to
fast urbanization and a high consumer base, tier 3/4 cities (especially in the North, Northeast and
Northwest) will pick up the pace and contribute a considerable share of China’s independent aftermarket
3.9 4.3 4.8 5.2 6.1
9.4
29.2
2010 2011 2012 2013 2014 2015 2020
CAGR = 19.6%
25.4%
32.3%
20.0%
19.6%
15.6%
7.4%
5.1% East China
South Central
China
North China
South West China
North East China
Second-hand cars will drive the independent aftermarket; tier 3 / 4
cities are expected to witness accelerated growth in the near future
Build · Compete · Grow22 automotive.bc@ipsos.com
Note: *Includes powertrain system, engine;**Includes engine, frame, body, and transmission assembles; ***Includes repairs to radiators,
air conditioning, wheel alignment, etc.
Number of registered auto workshops, broken down by
classification in China (unit, x1000)
250.0
306.0
58.0
70.612.0
14.0
2010 2014
Class 1*: Mostly 4S, and large scale independent workshops
Class 2**: Mainly branded and medium scale independent workshops
Class 3***: Small scale independent and traditional repair stores
391320
2015-2017(F)
Future trends
Long-term
 Compared to 4S stores, independent
branded workshop chains and middle-
small sized workshops enjoy higher
growth potential due to light service
channels’ high accessibility as well as
strong price to performance ratio
 While the independent workshop
segment is currently still very
unstructured and fragmented, Ipsos
believes that consolidation and
standardization will take place in the
short to mid term through the
proliferation of e-commerce platforms
and chained franchise models
Source: Ipsos Business Consulting analysis
IBC Views
Large-middle sized independent and branded chain stores will
continue to grow
Build · Compete · Grow23 automotive.bc@ipsos.com
Market contribution from workshop chains and
independent workshops is expected to increase in the
coming years
 The independent aftermarket in China is very
fragmented, with the top ten service providers
accounting for less than 10% while the
corresponding top ten players’ share in mature
markets such as US already exceeds 50%
 Following the beaten path of mature markets, the
Chinese market will surely be consolidated as it
matures, with help from capital investments
More industry players including parts suppliers and OEMs
(e.g. SAIC, Geely and BAIC Motor) are entering into the
auto independent aftermarket by building directly-
managed workshops
 Workshops will focus on offering light services while
directing traffic to 4S shops for core parts repair
 E.g., SGM plans to establish 100 community-based
workshops to address end-users’ light service
requirements
Emerging industry players
Increasing popularity
of franchise and independent stores
• Auto parts manufacturers ought to consider closer cooperation with emerging industry players as well as leading
aftermarket franchise stores, due to current dominant ‘Do-it-for-Me’ mentality of Chinese consumers
• Besides offering cost-effective parts, auto parts manufacturers should position themselves as strategic partners and
place more emphasis on technical support, product training and other value added service to help franchise stores
build competitive advantage and to develop and retain customers
IBC
views
Source: Ipsos Business Consulting interviews and analysis
Emerging players and the popularity of independent stores
are expected to gradually change the face of China’s
aftermarket industry
Build · Compete · Grow24 automotive.bc@ipsos.com
OEM
 To transform from a manufacturer to a service
provider
 To establish or invest in parts supply centers
and workshop chains
 To optimize the cooperation strategy with
parts suppliers
Parts Distributors
 To expand product portfolio so to broaden
coverage and aim to establish regional
distributor alliances and partnerships
 To explore and leverage on e-commerce for
broader reach
4S Stores
 To achieve more independency from OEMs and
transform from service orientation to be more
customer-centric
 To optimize supply chain cost in order to close
the pricing gap relative to IAM workshops
Independent Channels
 To improve technology and service levels, and
ultimately credibility through establishment of
brand reputation (potentially join chain /
franchise networks)
 To capitalize on e-commerce leveraging on O2O
service models
In China’s dynamic aftermarket environment, value chain players
are also constantly adapting their strategies to remain competitive
Build · Compete · Grow
1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW
2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS
3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS
4. ABOUT IPSOS BUSINESS CONSULTING
26 Build · Compete · Grow
Contacts
Markus Scherer
Global Automotive
Sector Leader
markus.scherer@ipsos.com
+852 2839 0647
Wijaya Ng
Head of Consulting,
Greater China
wijaya.ng@ipsos.com
+86 21 2231 9598
Kate Gao
Consulting Manager,
Shanghai
kate.gao@ipsos.com
+86 21 2231 9267
Gloria Yang
Consultant,
Shanghai
gloria.yang@ipsos.com
+86 21 2231 9502
Build · Compete · Grow27 automotive.bc@ipsos.com
About Ipsos Business Consulting
Ipsos Business Consulting is the specialist consulting division of
Ipsos, which is ranked third in the global research industry.
With a strong presence in 87 countries, Ipsos employs more
than 16,000 people.
We have the ability to conduct consulting engagements in more
than 100 countries. Our team of consultants has been serving
clients worldwide through our 21 consulting "hubs" since 1994.
Our suite of solutions has been developed using over 20 years
experience of working on winning sales and marketing
strategies for developed and emerging markets. There is no
substitute for first-hand knowledge when it comes to
understanding an industry. We draw on the detailed industry
expertise of our consultants, which has been accumulated
through practical project execution.
Founded in France in 1975, Ipsos is controlled and managed by
research and consulting professionals. They have built a solid
Group around a multi-specialist positioning. Ipsos is listed on
Eurolist - NYSE-Euronext. The company is part of the SBF 120
and the Mid-60 index and is eligible for the Deferred Settlement
Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP
Build · Compete · Grow
At Ipsos Business Consulting we focus on maintaining our position as
a leading provider of high quality consulting solutions for sales and
marketing professionals. We deliver information, analysis and
recommendations that allow our clients to make smarter decisions and
to develop and implement winning market strategies.
We believe that our work is important. Security, simplicity, speed and
substance applies to everything we do.
Through specialisation, we offer our clients a unique depth of
knowledge and expertise. Learning from different experiences gives us
perspective and inspires us to boldly call things into question, to be
creative.
By nurturing a culture of collaboration and curiosity, we attract the
highest calibre of people who have the ability and desire to influence
and shape the future.
Our Solutions:
Go-to-Market Market Sizing
Business Unit Strategy Pricing
Competitive Insights Forecasting
Partner Evaluation Brand Strategy & Value
Innovation Scouting B2B Customer Segmentation
Optimal Channel Strategy Sales Detector
Build · Compete · Grow28 automotive.bc@ipsos.com
Local knowledge with a global reach
Ipsos Business Consulting Hubs Ipsos Offices
New York
London
Lagos Nairobi
Dubai
New Delhi
Mumbai
Bangkok
Kuala Lumpur
Jakarta
Singapore
Ho Chi Minh City
Manila
Hong Kong
Shanghai
Beijing
Seoul
Tokyo
Sydney
Wuhan
Johannesburg
CONTACT US
AUSTRALIA
Level 13, 168 Walker Street
North Sydney 2060
NSW, Australia
E. australia.bc@ipsos.com
T. 61 (2) 9900 5100
GREATER CHINA
BEIJING
12th Floor, Union Plaza
No. 20 Chao Wai Avenue
Chaoyang District, 100020
Beijing, China
E. china.bc@ipsos.com
T. 86 (10) 5219 8899
SHANGHAI
31/F Westgate Mall
1038 West Nanjing Road
200041
Shanghai, China
E. china.bc@ipsos.com
T. 86 (21) 2231 9988
WUHAN
10F HongKong & Macao
Center
118JiangHan Road
HanKou Wuhan, 430014
Wuhan, China
E. china.bc@ipsos.com
T. 86 (27) 5988 5888
HONG KONG
22/F Leighton Centre
No 77 Leighton Road
Causeway Bay
Hong Kong
E. hongkong.bc@ipsos.com
T. 852 3766 2288
INDIA
MUMBAI
Lotus Corporate Park
1701, 17th Floor, F Wing
Off Western Express Highway
Goregoan (E),
Mumbai – 400063, India
E. india.bc@ipsos.com
T. 91 (22) 6620 8000
GURGAON
801, 8th Floor, Vipul Square
B-Block, Sushant Lok, Part-1
Gurgaon – 122016, Haryana
E. india.bc@ipsos.com
T. 91 (12) 4469 2400
INDONESIA
Graha Arda, 3rd Floor
Jl. H.R. Rasuna Said Kav B-6,
12910
Kuningan
Jakarta, Indonesia
E. indonesia.bc@ipsos.com
T. 62 (21) 527 7701
JAPAN
Hulic Kamiyacho Building
4-3-13, Toranomon
Minato-ku, 105-0001
Tokyo, Japan
E. japan.bc@ipsos.com
T. 81 (3) 6867 8001
KENYA
Acorn House
97 James Gichuru Road
Lavington
P.O. Box 68230
00200 City Square
Nairobi, Kenya
E. africa.bc@ipsos.com
T. 254 (20) 386 2721-33
MALAYSIA
18th Floor, Menara IGB
No. 2 The Boulevard
Mid Valley City
Lingkaran Syed Putra, 59200
Kuala Lumpur, Malaysia
E. malaysia.bc@ipsos.com
T. 6 (03) 2282 2244
NIGERIA
Block A, Obi Village
Opposite Forte Oil
MM2 Airport Road, Ikeja
Lagos, Nigeria
E. africa.bc@ipsos.com
T. 234 (806) 629 9805
PHILIPPINES
1401-B, One Corporate Centre
Julia Vargas cor. Meralco Ave
Ortigas Center, Pasig City, 1605
Metro Manila, Philippines
E. philippines.bc@ipsos.com
T. 63 (2) 633 3997
SINGAPORE
3 Killiney Road #05-01
Winsland House I, S239519
Singapore
E. singapore.bc@ipsos.com
T. 65 6333 1511
SOUTH AFRICA
Wrigley Field The Campus
57 Sloane Street Bryanston
Johannesburg, South Africa
E. africa.bc@ipsos.com
T. 27 (11) 709 7800
SOUTH KOREA
12th Floor, Korea Economic
Daily Building, 463 Cheongpa-Ro
Jung-Gu 100-791
Seoul, South Korea
E. korea.bc@ipsos.com
T. 82 (2) 6464 5100
THAILAND
21st and 22nd Floor,
Asia Centre Building
173 Sathorn Road South
Khwaeng Tungmahamek
Khet Sathorn 10120
Bangkok, Thailand
E. thailand.bc@ipsos.com
T. 66 (2) 697 0100
UAE
4th Floor, Office No 403
Al Thuraya Tower 1
P.O. Box 500611
Dubai Media City, UAE
E. uae.bc@ipsos.com
T. 971 (4) 4408 980
UK
3 Thomas More Square
London E1 1YW
United Kingdom
E. europe.bc@ipsos.com
T. 44 (20) 3059 5000
USA
Time & Life Building
1271 Avenue of the Americas
15th Floor
New York, NY10020
United States of America
E. us.bc@ipsos.com
T. 1 (212) 265 3200
VIETNAM
Level 9A, Nam A Bank Tower
201-203 CMT8 Street, Ward 4
District 3
HCMC, Vietnam
E. vietnam.bc@ipsos.com
T. 84 (8) 3832 9820
www.ipsosconsulting.com

Weitere ähnliche Inhalte

Was ist angesagt?

En route vers les véhicules autonomes !
 En route vers les véhicules autonomes ! En route vers les véhicules autonomes !
En route vers les véhicules autonomes !Ipsos France
 
Foot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive Industry
Foot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive IndustryFoot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive Industry
Foot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive IndustryIpsos Business Consulting
 
Trends in China's Automotive Component Manufacturing Industry
Trends in China's Automotive Component Manufacturing Industry Trends in China's Automotive Component Manufacturing Industry
Trends in China's Automotive Component Manufacturing Industry Ipsos Business Consulting
 
Opportunities And Challenges in China’s Automotive Industry
Opportunities And Challenges in China’s Automotive IndustryOpportunities And Challenges in China’s Automotive Industry
Opportunities And Challenges in China’s Automotive IndustryIpsos Business Consulting
 
North american auto aftermarket frost 0211
North american auto aftermarket frost 0211 North american auto aftermarket frost 0211
North american auto aftermarket frost 0211 soaringvjr
 
Industry report-trends-in-china's-automotive-component-manufacturing-industry
Industry report-trends-in-china's-automotive-component-manufacturing-industryIndustry report-trends-in-china's-automotive-component-manufacturing-industry
Industry report-trends-in-china's-automotive-component-manufacturing-industryIpsos France
 
MAWW Automotive Report - Nov 2016
MAWW Automotive Report - Nov 2016MAWW Automotive Report - Nov 2016
MAWW Automotive Report - Nov 2016Sang Kang
 
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster EditionThai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster EditionUli Kaiser
 
2018 Automotive Aftermarket Year-End Webinar
2018 Automotive Aftermarket Year-End Webinar2018 Automotive Aftermarket Year-End Webinar
2018 Automotive Aftermarket Year-End WebinarQUIXX USA -
 
Global Automobile Industry Insights - Digitant
Global Automobile Industry Insights - DigitantGlobal Automobile Industry Insights - Digitant
Global Automobile Industry Insights - DigitantDigitant
 
2015 China Auto Marketing and Communication Review
2015 China Auto Marketing and Communication Review2015 China Auto Marketing and Communication Review
2015 China Auto Marketing and Communication ReviewHavas
 
Asean Automotive Roadmap 2020
Asean Automotive Roadmap 2020Asean Automotive Roadmap 2020
Asean Automotive Roadmap 2020Uli Kaiser
 
Automobile industry analysis
Automobile industry analysisAutomobile industry analysis
Automobile industry analysisUdayan Sikdar
 
Auto Industry Analysis 2013
Auto Industry Analysis 2013Auto Industry Analysis 2013
Auto Industry Analysis 2013Propane Studio
 
Commercial Vehicles in India
Commercial Vehicles in IndiaCommercial Vehicles in India
Commercial Vehicles in IndiaKarishma Purohit
 
India Automobiles Sector Report April 2014
India Automobiles Sector Report April 2014India Automobiles Sector Report April 2014
India Automobiles Sector Report April 2014iimjobs.com
 
DOT CONCEPT VS Pakistan Auto Industry
DOT CONCEPT VS Pakistan Auto IndustryDOT CONCEPT VS Pakistan Auto Industry
DOT CONCEPT VS Pakistan Auto Industrytahir Shafiq
 

Was ist angesagt? (20)

En route vers les véhicules autonomes !
 En route vers les véhicules autonomes ! En route vers les véhicules autonomes !
En route vers les véhicules autonomes !
 
Foot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive Industry
Foot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive IndustryFoot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive Industry
Foot on the Pedal - Opportunities Fuelled by a Booming ASEAN Automotive Industry
 
Trends in China's Automotive Component Manufacturing Industry
Trends in China's Automotive Component Manufacturing Industry Trends in China's Automotive Component Manufacturing Industry
Trends in China's Automotive Component Manufacturing Industry
 
Opportunities And Challenges in China’s Automotive Industry
Opportunities And Challenges in China’s Automotive IndustryOpportunities And Challenges in China’s Automotive Industry
Opportunities And Challenges in China’s Automotive Industry
 
North american auto aftermarket frost 0211
North american auto aftermarket frost 0211 North american auto aftermarket frost 0211
North american auto aftermarket frost 0211
 
Industry report-trends-in-china's-automotive-component-manufacturing-industry
Industry report-trends-in-china's-automotive-component-manufacturing-industryIndustry report-trends-in-china's-automotive-component-manufacturing-industry
Industry report-trends-in-china's-automotive-component-manufacturing-industry
 
MAWW Automotive Report - Nov 2016
MAWW Automotive Report - Nov 2016MAWW Automotive Report - Nov 2016
MAWW Automotive Report - Nov 2016
 
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster EditionThai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster Edition
 
2018 Automotive Aftermarket Year-End Webinar
2018 Automotive Aftermarket Year-End Webinar2018 Automotive Aftermarket Year-End Webinar
2018 Automotive Aftermarket Year-End Webinar
 
Auto Sector in India
Auto Sector in IndiaAuto Sector in India
Auto Sector in India
 
Global Automobile Industry Insights - Digitant
Global Automobile Industry Insights - DigitantGlobal Automobile Industry Insights - Digitant
Global Automobile Industry Insights - Digitant
 
2015 China Auto Marketing and Communication Review
2015 China Auto Marketing and Communication Review2015 China Auto Marketing and Communication Review
2015 China Auto Marketing and Communication Review
 
Asean Automotive Roadmap 2020
Asean Automotive Roadmap 2020Asean Automotive Roadmap 2020
Asean Automotive Roadmap 2020
 
Automobile industry analysis
Automobile industry analysisAutomobile industry analysis
Automobile industry analysis
 
Auto Industry Analysis 2013
Auto Industry Analysis 2013Auto Industry Analysis 2013
Auto Industry Analysis 2013
 
Commercial Vehicles in India
Commercial Vehicles in IndiaCommercial Vehicles in India
Commercial Vehicles in India
 
Auto auto-ancillaries-sector
Auto auto-ancillaries-sectorAuto auto-ancillaries-sector
Auto auto-ancillaries-sector
 
India Automobiles Sector Report April 2014
India Automobiles Sector Report April 2014India Automobiles Sector Report April 2014
India Automobiles Sector Report April 2014
 
DOT CONCEPT VS Pakistan Auto Industry
DOT CONCEPT VS Pakistan Auto IndustryDOT CONCEPT VS Pakistan Auto Industry
DOT CONCEPT VS Pakistan Auto Industry
 
Auto Components Sector Report - October 2018
Auto Components Sector Report - October 2018Auto Components Sector Report - October 2018
Auto Components Sector Report - October 2018
 

Ähnlich wie The Boom of China's Automotive Aftermarket

Digital identity of devices and its potential impact in the automotive afterm...
Digital identity of devices and its potential impact in the automotive afterm...Digital identity of devices and its potential impact in the automotive afterm...
Digital identity of devices and its potential impact in the automotive afterm...Arindam Sen
 
IMC ppt toyota ffff.pptx
IMC ppt toyota ffff.pptxIMC ppt toyota ffff.pptx
IMC ppt toyota ffff.pptxHira Naz
 
Trend Report 01/2019: Focus Platforms in the automotive aftermarket
Trend Report 01/2019: Focus Platforms in the automotive aftermarketTrend Report 01/2019: Focus Platforms in the automotive aftermarket
Trend Report 01/2019: Focus Platforms in the automotive aftermarketSpeed4Trade GmbH
 
Best Branding Practices in China: Automotive Industry
Best Branding Practices in China: Automotive IndustryBest Branding Practices in China: Automotive Industry
Best Branding Practices in China: Automotive IndustryLabbrand
 
Case study jong sikahn_0723
Case study jong sikahn_0723Case study jong sikahn_0723
Case study jong sikahn_0723Jong-Sik Ahn
 
Automotive Aftersales - New Agression
Automotive Aftersales - New AgressionAutomotive Aftersales - New Agression
Automotive Aftersales - New AgressionNovoally Software
 
Infosys – Block Exemption Regulation Automotive
Infosys – Block Exemption Regulation AutomotiveInfosys – Block Exemption Regulation Automotive
Infosys – Block Exemption Regulation AutomotiveInfosys
 
Renualt crm blackbook
Renualt crm blackbookRenualt crm blackbook
Renualt crm blackbookEh'Med
 
The extended warranty market in china by daxue consulting
The extended warranty market in china by daxue consultingThe extended warranty market in china by daxue consulting
The extended warranty market in china by daxue consultingDaxue Consulting
 
Marketing strategy of Maruti Nexa
Marketing strategy of Maruti Nexa Marketing strategy of Maruti Nexa
Marketing strategy of Maruti Nexa Srikanth Akella
 
Indian Auto Industry - Sector Flash
Indian Auto Industry - Sector FlashIndian Auto Industry - Sector Flash
Indian Auto Industry - Sector Flashsnehasharma265
 
jurnal car market and consumer behaviour
jurnal car market and consumer behaviourjurnal car market and consumer behaviour
jurnal car market and consumer behaviourDeassy Rizky Syahputri
 
Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026
Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026
Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026Ankush Nikam
 
Corporate Finance. Automotive Interiors M&A Update. Autumn 2014
Corporate Finance. Automotive Interiors M&A Update. Autumn 2014Corporate Finance. Automotive Interiors M&A Update. Autumn 2014
Corporate Finance. Automotive Interiors M&A Update. Autumn 2014NORGESTION
 
Pricing the future automotive retail market: connectivity
Pricing the future automotive retail market: connectivityPricing the future automotive retail market: connectivity
Pricing the future automotive retail market: connectivityDaniel Bracke
 
Service Marketing 2010_091207FINAL copy 2
Service Marketing 2010_091207FINAL copy 2Service Marketing 2010_091207FINAL copy 2
Service Marketing 2010_091207FINAL copy 2Kevin Root
 
Innovating Automotive Retail
Innovating Automotive RetailInnovating Automotive Retail
Innovating Automotive RetailStradablog
 

Ähnlich wie The Boom of China's Automotive Aftermarket (20)

Digital identity of devices and its potential impact in the automotive afterm...
Digital identity of devices and its potential impact in the automotive afterm...Digital identity of devices and its potential impact in the automotive afterm...
Digital identity of devices and its potential impact in the automotive afterm...
 
IMC ppt toyota ffff.pptx
IMC ppt toyota ffff.pptxIMC ppt toyota ffff.pptx
IMC ppt toyota ffff.pptx
 
Trend Report 01/2019: Focus Platforms in the automotive aftermarket
Trend Report 01/2019: Focus Platforms in the automotive aftermarketTrend Report 01/2019: Focus Platforms in the automotive aftermarket
Trend Report 01/2019: Focus Platforms in the automotive aftermarket
 
Best Branding Practices in China: Automotive Industry
Best Branding Practices in China: Automotive IndustryBest Branding Practices in China: Automotive Industry
Best Branding Practices in China: Automotive Industry
 
Case study jong sikahn_0723
Case study jong sikahn_0723Case study jong sikahn_0723
Case study jong sikahn_0723
 
Automotive Aftersales - New Agression
Automotive Aftersales - New AgressionAutomotive Aftersales - New Agression
Automotive Aftersales - New Agression
 
881.HK Research Summary
881.HK Research Summary881.HK Research Summary
881.HK Research Summary
 
Infosys – Block Exemption Regulation Automotive
Infosys – Block Exemption Regulation AutomotiveInfosys – Block Exemption Regulation Automotive
Infosys – Block Exemption Regulation Automotive
 
Renualt crm blackbook
Renualt crm blackbookRenualt crm blackbook
Renualt crm blackbook
 
The extended warranty market in china by daxue consulting
The extended warranty market in china by daxue consultingThe extended warranty market in china by daxue consulting
The extended warranty market in china by daxue consulting
 
Marketing strategy of Maruti Nexa
Marketing strategy of Maruti Nexa Marketing strategy of Maruti Nexa
Marketing strategy of Maruti Nexa
 
The Demands on Auto Suppliers
The Demands on Auto SuppliersThe Demands on Auto Suppliers
The Demands on Auto Suppliers
 
Indian Auto Industry - Sector Flash
Indian Auto Industry - Sector FlashIndian Auto Industry - Sector Flash
Indian Auto Industry - Sector Flash
 
jurnal car market and consumer behaviour
jurnal car market and consumer behaviourjurnal car market and consumer behaviour
jurnal car market and consumer behaviour
 
Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026
Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026
Automotive Repair and Maintenance Services Market to Reach US$ 750 Bn by 2026
 
Corporate Finance. Automotive Interiors M&A Update. Autumn 2014
Corporate Finance. Automotive Interiors M&A Update. Autumn 2014Corporate Finance. Automotive Interiors M&A Update. Autumn 2014
Corporate Finance. Automotive Interiors M&A Update. Autumn 2014
 
Pricing the future automotive retail market: connectivity
Pricing the future automotive retail market: connectivityPricing the future automotive retail market: connectivity
Pricing the future automotive retail market: connectivity
 
Service Marketing 2010_091207FINAL copy 2
Service Marketing 2010_091207FINAL copy 2Service Marketing 2010_091207FINAL copy 2
Service Marketing 2010_091207FINAL copy 2
 
Automotive.docx
Automotive.docxAutomotive.docx
Automotive.docx
 
Innovating Automotive Retail
Innovating Automotive RetailInnovating Automotive Retail
Innovating Automotive Retail
 

Mehr von Ipsos Business Consulting

Brave New World - Are consumers ready for AI?
Brave New World - Are consumers ready for AI?Brave New World - Are consumers ready for AI?
Brave New World - Are consumers ready for AI?Ipsos Business Consulting
 
The Future of Mobility - On the Road to Driverless Cars
The Future of Mobility - On the Road to Driverless CarsThe Future of Mobility - On the Road to Driverless Cars
The Future of Mobility - On the Road to Driverless CarsIpsos Business Consulting
 
Identifying Opportunities Within ASEAN's Universal Healthcare Programmes
Identifying Opportunities Within ASEAN's Universal Healthcare ProgrammesIdentifying Opportunities Within ASEAN's Universal Healthcare Programmes
Identifying Opportunities Within ASEAN's Universal Healthcare ProgrammesIpsos Business Consulting
 
Overview of Vietnam Healthcare and Medical Device Market
Overview of Vietnam Healthcare and Medical Device MarketOverview of Vietnam Healthcare and Medical Device Market
Overview of Vietnam Healthcare and Medical Device MarketIpsos Business Consulting
 
Medical Devices Market Overview and Degree 36 First Impression
Medical Devices Market Overview and Degree 36 First ImpressionMedical Devices Market Overview and Degree 36 First Impression
Medical Devices Market Overview and Degree 36 First ImpressionIpsos Business Consulting
 
Opportunities and Trends Vietnam's Meat Sector
Opportunities and Trends Vietnam's Meat SectorOpportunities and Trends Vietnam's Meat Sector
Opportunities and Trends Vietnam's Meat SectorIpsos Business Consulting
 
Future Outlook of the Automotive Industry in Korea
Future Outlook of the Automotive Industry in KoreaFuture Outlook of the Automotive Industry in Korea
Future Outlook of the Automotive Industry in KoreaIpsos Business Consulting
 
Identifying Opportunities Within ASEAN’s Universal Healthcare Programmes
Identifying Opportunities Within ASEAN’s Universal Healthcare ProgrammesIdentifying Opportunities Within ASEAN’s Universal Healthcare Programmes
Identifying Opportunities Within ASEAN’s Universal Healthcare ProgrammesIpsos Business Consulting
 
3D Printing: The genesis of a new realm of possibility in manufacturing and s...
3D Printing: The genesis of a new realm of possibility in manufacturing and s...3D Printing: The genesis of a new realm of possibility in manufacturing and s...
3D Printing: The genesis of a new realm of possibility in manufacturing and s...Ipsos Business Consulting
 
CREATING OPPORTUNITY: How to build a new era of trade for post-Brexit Britain
CREATING OPPORTUNITY: How to build a new era of trade for post-Brexit BritainCREATING OPPORTUNITY: How to build a new era of trade for post-Brexit Britain
CREATING OPPORTUNITY: How to build a new era of trade for post-Brexit BritainIpsos Business Consulting
 
Indonesia's Aquaculture Industry: Key Sectors for Future Growth
Indonesia's Aquaculture Industry: Key Sectors for Future GrowthIndonesia's Aquaculture Industry: Key Sectors for Future Growth
Indonesia's Aquaculture Industry: Key Sectors for Future GrowthIpsos Business Consulting
 

Mehr von Ipsos Business Consulting (20)

Brave New World - Are consumers ready for AI?
Brave New World - Are consumers ready for AI?Brave New World - Are consumers ready for AI?
Brave New World - Are consumers ready for AI?
 
The Future of Mobility - On the Road to Driverless Cars
The Future of Mobility - On the Road to Driverless CarsThe Future of Mobility - On the Road to Driverless Cars
The Future of Mobility - On the Road to Driverless Cars
 
Sugar - What Next?
Sugar - What Next?Sugar - What Next?
Sugar - What Next?
 
Peeking Into The Future Kaleidoscope Foods
Peeking Into The Future Kaleidoscope FoodsPeeking Into The Future Kaleidoscope Foods
Peeking Into The Future Kaleidoscope Foods
 
Retail Sector in india
Retail Sector in indiaRetail Sector in india
Retail Sector in india
 
Identifying Opportunities Within ASEAN's Universal Healthcare Programmes
Identifying Opportunities Within ASEAN's Universal Healthcare ProgrammesIdentifying Opportunities Within ASEAN's Universal Healthcare Programmes
Identifying Opportunities Within ASEAN's Universal Healthcare Programmes
 
Location world 2017
Location world 2017Location world 2017
Location world 2017
 
GCC MICE Outbound
GCC MICE OutboundGCC MICE Outbound
GCC MICE Outbound
 
What's Now and Next: Vietnam Swine Market
What's Now and Next: Vietnam Swine MarketWhat's Now and Next: Vietnam Swine Market
What's Now and Next: Vietnam Swine Market
 
Overview of Vietnam Healthcare and Medical Device Market
Overview of Vietnam Healthcare and Medical Device MarketOverview of Vietnam Healthcare and Medical Device Market
Overview of Vietnam Healthcare and Medical Device Market
 
Medical Devices Market Overview and Degree 36 First Impression
Medical Devices Market Overview and Degree 36 First ImpressionMedical Devices Market Overview and Degree 36 First Impression
Medical Devices Market Overview and Degree 36 First Impression
 
Opportunities and Trends Vietnam's Meat Sector
Opportunities and Trends Vietnam's Meat SectorOpportunities and Trends Vietnam's Meat Sector
Opportunities and Trends Vietnam's Meat Sector
 
Indonesian Data Center Market Study
Indonesian Data Center Market StudyIndonesian Data Center Market Study
Indonesian Data Center Market Study
 
Future Outlook of the Automotive Industry in Korea
Future Outlook of the Automotive Industry in KoreaFuture Outlook of the Automotive Industry in Korea
Future Outlook of the Automotive Industry in Korea
 
Identifying Opportunities Within ASEAN’s Universal Healthcare Programmes
Identifying Opportunities Within ASEAN’s Universal Healthcare ProgrammesIdentifying Opportunities Within ASEAN’s Universal Healthcare Programmes
Identifying Opportunities Within ASEAN’s Universal Healthcare Programmes
 
3D Printing in Korea
3D Printing in Korea3D Printing in Korea
3D Printing in Korea
 
3D Printing: The genesis of a new realm of possibility in manufacturing and s...
3D Printing: The genesis of a new realm of possibility in manufacturing and s...3D Printing: The genesis of a new realm of possibility in manufacturing and s...
3D Printing: The genesis of a new realm of possibility in manufacturing and s...
 
CREATING OPPORTUNITY: How to build a new era of trade for post-Brexit Britain
CREATING OPPORTUNITY: How to build a new era of trade for post-Brexit BritainCREATING OPPORTUNITY: How to build a new era of trade for post-Brexit Britain
CREATING OPPORTUNITY: How to build a new era of trade for post-Brexit Britain
 
Indonesia's Aquaculture Industry: Key Sectors for Future Growth
Indonesia's Aquaculture Industry: Key Sectors for Future GrowthIndonesia's Aquaculture Industry: Key Sectors for Future Growth
Indonesia's Aquaculture Industry: Key Sectors for Future Growth
 
The New Lubricant Trade in ASEAN
The New Lubricant Trade in ASEANThe New Lubricant Trade in ASEAN
The New Lubricant Trade in ASEAN
 

Kürzlich hochgeladen

Mastering Mercedes Engine Care Top Tips for Rowlett, TX Residents
Mastering Mercedes Engine Care Top Tips for Rowlett, TX ResidentsMastering Mercedes Engine Care Top Tips for Rowlett, TX Residents
Mastering Mercedes Engine Care Top Tips for Rowlett, TX ResidentsRowlett Motorwerks
 
Welcome to Auto Know University Orientation
Welcome to Auto Know University OrientationWelcome to Auto Know University Orientation
Welcome to Auto Know University Orientationxlr8sales
 
Human Resource Practices TATA MOTORS.pdf
Human Resource Practices TATA MOTORS.pdfHuman Resource Practices TATA MOTORS.pdf
Human Resource Practices TATA MOTORS.pdfAditiMishra247289
 
Pros and cons of buying used fleet vehicles.pptx
Pros and cons of buying used fleet vehicles.pptxPros and cons of buying used fleet vehicles.pptx
Pros and cons of buying used fleet vehicles.pptxjennifermiller8137
 
248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdf
248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdf248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdf
248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdfkushkruthik555
 
Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!
Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!
Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!Mint Automotive
 
Building a Future Where Everyone Can Ride and Drive Electric by Bridget Gilmore
Building a Future Where Everyone Can Ride and Drive Electric by Bridget GilmoreBuilding a Future Where Everyone Can Ride and Drive Electric by Bridget Gilmore
Building a Future Where Everyone Can Ride and Drive Electric by Bridget GilmoreForth
 
Control-Plan-Training.pptx for the Automotive standard AIAG
Control-Plan-Training.pptx for the Automotive standard AIAGControl-Plan-Training.pptx for the Automotive standard AIAG
Control-Plan-Training.pptx for the Automotive standard AIAGVikrantPawar37
 
-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hh-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hhmhamadhawlery16
 
A Comprehensive Exploration of the Components and Parts Found in Diesel Engines
A Comprehensive Exploration of the Components and Parts Found in Diesel EnginesA Comprehensive Exploration of the Components and Parts Found in Diesel Engines
A Comprehensive Exploration of the Components and Parts Found in Diesel EnginesROJANE BERNAS, PhD.
 
ABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILES
ABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILESABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILES
ABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILESsriharshaganjam1
 
Lighting the Way Understanding Jaguar Car Check Engine Light Service
Lighting the Way Understanding Jaguar Car Check Engine Light ServiceLighting the Way Understanding Jaguar Car Check Engine Light Service
Lighting the Way Understanding Jaguar Car Check Engine Light ServiceImport Car Center
 

Kürzlich hochgeladen (12)

Mastering Mercedes Engine Care Top Tips for Rowlett, TX Residents
Mastering Mercedes Engine Care Top Tips for Rowlett, TX ResidentsMastering Mercedes Engine Care Top Tips for Rowlett, TX Residents
Mastering Mercedes Engine Care Top Tips for Rowlett, TX Residents
 
Welcome to Auto Know University Orientation
Welcome to Auto Know University OrientationWelcome to Auto Know University Orientation
Welcome to Auto Know University Orientation
 
Human Resource Practices TATA MOTORS.pdf
Human Resource Practices TATA MOTORS.pdfHuman Resource Practices TATA MOTORS.pdf
Human Resource Practices TATA MOTORS.pdf
 
Pros and cons of buying used fleet vehicles.pptx
Pros and cons of buying used fleet vehicles.pptxPros and cons of buying used fleet vehicles.pptx
Pros and cons of buying used fleet vehicles.pptx
 
248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdf
248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdf248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdf
248649330-Animatronics-Technical-Seminar-Report-by-Aswin-Sarang.pdf
 
Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!
Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!
Can't Roll Up Your Audi A4 Power Window Let's Uncover the Issue!
 
Building a Future Where Everyone Can Ride and Drive Electric by Bridget Gilmore
Building a Future Where Everyone Can Ride and Drive Electric by Bridget GilmoreBuilding a Future Where Everyone Can Ride and Drive Electric by Bridget Gilmore
Building a Future Where Everyone Can Ride and Drive Electric by Bridget Gilmore
 
Control-Plan-Training.pptx for the Automotive standard AIAG
Control-Plan-Training.pptx for the Automotive standard AIAGControl-Plan-Training.pptx for the Automotive standard AIAG
Control-Plan-Training.pptx for the Automotive standard AIAG
 
-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hh-The-Present-Simple-Tense.pdf english hh
-The-Present-Simple-Tense.pdf english hh
 
A Comprehensive Exploration of the Components and Parts Found in Diesel Engines
A Comprehensive Exploration of the Components and Parts Found in Diesel EnginesA Comprehensive Exploration of the Components and Parts Found in Diesel Engines
A Comprehensive Exploration of the Components and Parts Found in Diesel Engines
 
ABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILES
ABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILESABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILES
ABOUT REGENERATIVE BRAKING SYSTEM ON AUTOMOBILES
 
Lighting the Way Understanding Jaguar Car Check Engine Light Service
Lighting the Way Understanding Jaguar Car Check Engine Light ServiceLighting the Way Understanding Jaguar Car Check Engine Light Service
Lighting the Way Understanding Jaguar Car Check Engine Light Service
 

The Boom of China's Automotive Aftermarket

  • 1. Build · Compete · Grow 1 August 2016 THE BOOM OF CHINA’S AUTOMOTIVE AFTERMARKET IS IMMINENT
  • 2. Build · Compete · Grow2 automotive.bc@ipsos.com Executive Summary  China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020  The average age of vehicles in China is expected to reach 5.0 years by 2018. As in developed countries, the Chinese automotive aftermarket will experience a boom once average vehicle age exceeds 5 years  Repair and maintenance, as one of the most mature segments in the aftermarket, is seeing high revenue and profits due to its large customer base. Leading value chain players, especially spare parts manufacturers and repair service providers, will obtain lucrative business opportunities  4S shops are still the main channel for repair and maintenance. However, independent and chain workshops are expected to see strong growth due to the increase in out-of-warranty vehicles as well as customers’ increasing preference towards light service channels with attractive cost-performance ratios  Limited service range and poor repair quality are two key pain points that independent / chain stores currently experience. Efficient training and technical support from parts manufacturers / OEMs are considered necessary  Emerging e-commerce platforms are perceived as ‘game changers’ in the traditional supply chain. Auto parts manufacturers need to develop new strategies to capture growth opportunities in the independent aftermarket channel
  • 3. Build · Compete · Grow3 automotive.bc@ipsos.com Evolving service providers E-commerce The continuing growth of China's automotive aftermarket means that parts manufacturers may slightly change their business focus from cooperating with OEMs for new car sales to optimizing their supply chains and reach in the aftermarket repair and maintenance segment Aftermarket development IMPLICATIONS Auto parts manufacturers can provide quality control and other standardized, value- adding services such as product training and technical support to complement and leverage on the reach of independent / chain stores. Synergy in this area will also create a win-win situation for all stakeholders The rise of e-commerce across the industry means that parts manufacturers must keep up with advancements in distribution or risk being left behind. The optimal channels (B2B or B2C) and exact platform / distribution partners to cooperate with will depend on individual parts manufacturers’ goals and appetite Key implications for parts manufacturers seeking opportunities in China’s Automotive Aftermarket
  • 4. Build · Compete · Grow 1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW 2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS 3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS 4. ABOUT IPSOS BUSINESS CONSULTING
  • 5. Build · Compete · Grow5 automotive.bc@ipsos.com By 2020 the value of the aftermarket segment is estimated to reach USD 214 billion, driven mainly by repair and maintenance services China automotive aftermarket industry value (2013-20e, USD billion) 85 214 12 20 23 16 17 19 2013 14 15e 16e 17e 18e 19e 2020e Market value Annual Incremental value Source: Industry reports, Wind, AAIA, China Automotive Association, Ipsos Business Consulting analysis Service types in Chinese aftermarket Market opportunity Repair and Maintenance High Second-hand vehicle sales Medium Auto rental and financing Medium Beauty and modification Medium Auto culture and training Low Recycling Low
  • 6. Build · Compete · Grow6 automotive.bc@ipsos.com Due to strong growth in car sales over the past years there are currently over 90 million out of warranty vehicles on the road today Source: Industry news, Wind, Ipsos Business Consulting analysis PV Population Breakdown by Car Age (unit: millions) Annual new PV sales2005 PV population PV existing population 4.1 5.2 6.2 6.7 10.5 14.1 14.4 15.7 17.9 19.7 21.1 22.3 27.9 2005 06 07 08 09 10 11 12 13 14 15 16e 20e 20.4 152 171 Car age Out of warranty by 2015: 93.2 million 10 9 8 7 6 5 4 3 2 1 244* CAGR 7.5% Average Age of Passenger Vehicles in Major Countries 3.5 3.7 4.0 4.4 4.8 5.0 5.4 5.9 0 3 6 9 12 2013 14 15 16e 17e 18e 19e 20e AverageageofPV(years) 11.4 9.65 8.3  Compared to mature markets, vehicles in China are still young; in 2015, passenger vehicles aged over 6 years accounted for just 31% of the total PV population in China  The average warranty period for vehicles in China is typically 2 years. Usage ages exceeding 5 years tend to dramatically drive auto aftermarket demand, according to the aftermarket evolution path seen in developed countries
  • 7. Build · Compete · Grow7 automotive.bc@ipsos.com Increasing demand, government support, changing consumer behavior and developing IT are the main factors driving China’s automotive market growth Increasing Demand POSITIVEIMPACT Government Support  With slow but steady growth, China will remain the world’s largest market of new car sales  Increasing population of vehicles will be out of warranty  Government has issued regulations to help build the automotive aftermarket industry, aiming to avoid monopoly structures and improve market transparency Changing Consumer Behavior Development of IT  Consumers of out-of-warranty vehicles increasingly select independent channels over 4S stores for price and convenience  E-commerce and big data are having a great influence on the market Descriptions
  • 8. Build · Compete · Grow 1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW 2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS 3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS 4. ABOUT IPSOS BUSINESS CONSULTING
  • 9. Build · Compete · Grow9 automotive.bc@ipsos.com Due to an evolving distribution channel, auto parts manufacturers will need to develop new strategies to capture opportunities in the IAM POSITIVEIMPACT Distribution channel of aftermarket parts in China Auto parts manufacturers Online Brand Executive Shop Self-owned Online shop B2B E-commerce B2C E-commerce End Consumers 4S dealers Independent / chain stores offline O2O O2O Distributors Evolving channel Traditional flow Evolving flow  B2B ecommerce platforms are perceived as ‘game changers’ as they directly supply parts to workshops  B2C ecommerce platforms are evolving towards both parts and service providers as most of them are either building internal service capabilities or cooperating with offline workshops to provide O2O services  Some parts manufacturers have also entered into distribution groups leveraging on both online and physical executive shops Source: : Ipsos Business Consulting analysis
  • 10. Build · Compete · Grow10 automotive.bc@ipsos.com Auto parts aftermarket is highly fragmented; distributors set up partnership with e-commerce platforms to strengthen competitiveness in short term Source: : Ipsos Business Consulting analysis Distributor type Segmentation IBC Views Independent Parts Distributors Car-type distributors: Large-scale variants can be OE- brands’ first tier distributors, whose brands correspond to the car types that they serve Professional product groups distributors:  Large-scale variants usually represent 10-20 parts brands, with no more than five OE-brands (the rest being will-fit or counterfeit brands)  Small-scale variants usually represent 1-2 will-fit or counterfeit brands  Brand distributors: Usually large-scale and often represent 1-2 OE-brands Comprehensive Distributor Chains There are around 10 leading auto parts chain-store companies, with a total of 200-300 stores in China  They usually develop a strong distribution network in 1- 3 provinces, mainly located in auto spare parts centers  They cooperate with well known OE-brands and carry various types of parts and consumable products  Their main customers are workshops and 2nd dealers Regional distributors are facing fierce competition from emerging channels, and strong market consolidation will be the likely result. To capture opportunities, the right initiatives are critical:  Enhance cooperation with B2C/B2B e-commerce platforms or establish an independent one  Expand product portfolio  Establish or join distributor alliance or full-service program group (e.g. Hangzhou LianPei Tong – regional; CAAPA - national)  Identify new cooperation model with parts manufacturers, starting direct sales via B2B/C.
  • 11. Build · Compete · Grow11 automotive.bc@ipsos.com Branded workshops and independent workshop chains are expanding services to win the aftermarket Workshop Type Overview Key Movements Michelin Tire Plus  Established “Tire Plus” as aftermarket brand in 2002  Specializes in maintenance of tires, oil and brakes  ~1,300 workshop outlets in China  Digitization with app as new sales channel; it automatically notifies when maintenance is due  Focus on maintenance instead of repair Bosch Service  Established franchise business in 2014  Specializes in diagnosis, branded parts sales, maintenance services  ~2,000 workshop outlets in China  Growing in scale and moving workshops to central areas to better serve end users Suremoov  Established first workshop in 2004  Specializes in paint repair, glass repair and maintenance  ~700 workshop outlets in China  Focus on rapid expansion of outlets and quality training of technical employees  Internal digital platform for franchises in new management system SAIC A-Stop (set-up by OEM)  Established first workshop in 2013  Specializes in maintenance of tires, car beauty and other quick services  Mainly focuses on Shanghai with ~12 workshop outlets  Buildup of O2O business model offering auto maintenance information  Aim is to cover 2,000 workshops in China by the end of 2019 BrandExecutiveShopIndependent/chainstores  More key players are expected to enter into aftermarket by building directly- managed workshops  Emerging players are planning to expand scales and go deep into tier 2 and 3 cities  Workshop chains are expected do well, owing to the trends of market consolidation  OEMs may establish parts purchasing centers and workshop chains to enhance customer engagement
  • 12. Build · Compete · Grow12 automotive.bc@ipsos.com B2B e-commerce channels have become an emerging trend for auto parts suppliers to optimize parts distribution efficiency  They are expected to shape the parts distribution landscape by conveniently connecting parts suppliers with 1st-tier distributors and workshops  Dozens have already emerged in the market and many are successful despite only being able to fulfill 60%-70% of workshops’ current parts requests  Continued B2B growth in this area seems assured. In June 2015, dozens of parts suppliers including TRW, Bosch, Gates, Philips, DENSO, Federal-Mogul signed strategic partnership agreements with Autozi to authorize distribution of their full product line Current development of B2B e-commerce platforms Highlights  Optimize parts distribution efficiency  Enlarge parts distribution coverage especially in areas where parts suppliers do not have strong presence  Obtain first-hand information on market demand so as to streamline new product development and optimize inventory management Online transactions Reached 9.8 bn RMB in 2015 Reached 1.5 bn RMB in 2015 Customer base Aim to cover 200,000 workshops by the end of 2015 Aim to cover 100,000 workshops by the end of 2017 Source: Ipsos Business Consulting analysis B2B e- commerce platforms’ strategic importance to parts suppliers Leading parts suppliers’ practice
  • 13. Build · Compete · Grow13 automotive.bc@ipsos.com B2B ecommerce platforms will require further support from parts suppliers to address challenges  Concern about parts quality and authenticity  Difficulty finding a clear match between parts and corresponding car type/model  Complex payment process  Cash flow pressure would require credit terms  Provide support to help B2B platforms to improve the accuracy of parts database and fight counterfeiting  Take quality assurance initiatives, including parts tracking systems and endorsement from OE parts suppliers  Gradually build internal database to help streamline the parts searching and matching process  Develop independent B2B online payment systems to simplify the payment process  Cooperate with financial organizations to provide financing solutions to workshops to ease cash flow pressures  Offer better credit terms to B2B platforms  Concern over delivery time: 97% of workshops expect parts to be delivered within 12 hours  Cooperate with logistics partners to offer low-cost and efficient parts delivery services  Gradually build own regional parts centers or cooperate with local partners to share warehouses  Offer agile logistics solutions to cater to B2B platforms’ logistics requirements  Concern over quality of after- sales service and warranty- related aspects (e.g. terms and claim process)  Develop dedicated teams to improve after- sales services step by step  Offer standardized warranty terms, and streamline warranty claim process, to increase platform credibility  Offer technical support/training to help improve B2B platforms’ service capabilities  Optimize warranty process Concerns / challenges faced by workshops B2B platforms’ current practice Areas where parts suppliers could support Logistics After-sales service Ordering and payment Pre-sale service Source: Ipsos Business Consulting analysis
  • 14. Build · Compete · Grow14 automotive.bc@ipsos.com B2C e-commerce presents high growth potential, especially for on-demand maintenance products and auto accessories Characteristics of B2C e-commerce channel  Sales of auto related products from e-commerce reached ~12 billion RMB in 2015 and is expected to grow at the CAGR of 30-40% over the next few years  Main focus is on maintenance products (e.g. lube) and auto accessories rather than repair parts  On-line sales has led to increased price transparency and price conflicts with offline channels in some cases  With limited product knowledge as well as low DIY capabilities, PV owners often still opt for O2O cooperated auto workshops when it comes to parts repair and replacement IBC views B2C Platform Type Leading players Business model User base Product range On-site service • Mainly offers light on-site services such as car wash and car maintenance through internal service teams • Product ownership: on-site service channels Specialized E-commerce • Mainly sells maintenance products online, and customers can choose cooperating offline workshops for service / installation • Product ownership: specialized e-commerce channels Open platform • Open platform itself seldom offers services, but certain e-stores offer services by cooperating with offline workshops • Product ownership: combination of direct ownership of open platforms and e-stores Parts suppliers’ website • Mainly sells own products via both online and offline channels. Customers can get service from distributors or directly-managed offline workshops • Product ownership: auto parts brands ExtensiveLimited resourceSource: Ipsos Business Consulting analysis
  • 15. Build · Compete · Grow 1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW 2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS 3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS 4. ABOUT IPSOS BUSINESS CONSULTING
  • 16. Build · Compete · Grow16 automotive.bc@ipsos.com  Positive government push to better regulate the IAM. While barriers and OEM push backs (e.g. citing IP) might exist in short term, the direction is clear in the mid to long term  The real effect of those changes, however will be largely dependent on the enforcement of relevant regulations and policies. As MIIT* was not directly involved in the policy-making process, the real effect of those policies is still a question mark a) OEM might cite IP (intellectual property) to avoid disclosing technical and maintenance information a) The Ministry of Industry and Information Technology, the main authority overseeing the auto industry, was not involved in the policy- making process, therefore the real effect of those policies is still a question mark IBC ViewsImplications Anti-monopoly Improving the transparency of maintenance information Encouraging the free circulation of auto parts  OEMs are forbidden to use warranty terms that mandates end-users do maintenance and repair in 4S shops  OEMs are required to provide independent repair shops with maintenance and technical information for all models as of 1st Jan, 2016  Encourage the usage of homogeneous parts; traceability systems for vehicle repair parts to be developed *Note: Homogeneous parts refer to accessories with quality equal to or higher than automobile manufacturers’ standard requirements Source: Ipsos Business Consulting analysis China’s independent auto workshops stand to benefit from the enforcement of new auto-related regulations and policies
  • 17. Build · Compete · Grow17 automotive.bc@ipsos.com Consumer repair expenditure by service item (2015 Ipsos VW Consumer Survey*) 9% 45.3% 23.1% 22.7% 5.8% 3.0% Spare parts Labour cost Oil Tire Testing fee Spare parts expenditure by repair site and car age* (2015 Ipsos Consumer Survey*) 91% 84% 74% 66% 5% 8% 12% 14% 3% 5% 10% 16% 1-2 years 3-4 years 5-7 years 8-10 years Other repair shops Independent shops Chain workshops 4S dealers  Parts manufacturers (such as Bosch and Magneti) are entering into the aftermarket by establishing chain shops for their own brands, or cooperating with large scale independent stores  In the long-term, with increasing demand coming from out-of-warranty vehicles, as well as customers’ preference towards light service channels, independent stores and chain shops are expected to challenge 4S dealers for control of the automotive aftermarket Source: Ipsos Consumer Survey of VW Consumer Survey, Ipsos Business Consulting analysis; *Remark: Ipsos conducted consumer survey with a total ~15k car owners of VW which accounted for 18% of total passenger car sales in China in 2015. As vehicle age increases, consumers are also increasingly choosing non-4S shops for maintenance services
  • 18. Build · Compete · Grow18 automotive.bc@ipsos.com Spare parts expenditure by product and car age (2015 Ipsos VW Consumer Survey*) Preference level by repair site 36% 34% 31% 26% 21% 12% 16% 10% 10% 14% 11% 6% 10% 10% 5% 5% 5% 6% 3% 2% 4% 3% 0% 1% 4% 1-2 years 3-4 years 5-7 years 8-10 years Filters Bodywork Electronics Braking system Exhaust system Chassis Engine/transmission 4S DEALERS HIGH MEDIUM CHAIN STORE INDEPENDENT LOW  Replacement demand on filters, bodywork, electronics and braking systems is generally high across different car age groups  Consumers prefer 4S dealers for repairing key components due to lack of professional repair skills in chain / independent workshops Source: Ipsos Consumer Survey of VW Consumer Survey, Ipsos Business Consulting analysis; *Remark: Ipsos conducted consumer survey with a total ~15k car owners of VW which accounted for 18% of total passenger car sales in China in 2015. While 4S shops remains the preferred channel for repair and replacement of core components
  • 19. Build · Compete · Grow19 automotive.bc@ipsos.com *Remark: Ipsos conducted consumer survey with a total 14,838 car owners of VW, whose cars accounted for 18% of total passenger car sales in China in 2015. ADVANTAGE • Authorized by OEM • Guaranteed repair during warranty • Availability of original components • Inflexible procedure of making appointments and repairs • High cost in parts and labor fees • Wide repair coverage • Advanced testing equipment and high repair quality • Experienced technicians • Limited repair items • Limited geographical coverage • Availability of original components • Reasonably priced • Specialized services • Unstable repair quality • Non-standardized management • Lower priced • Convenient locations • High efficiency • Transparent services • High repair quality • Ease of appointment • High efficiency • Transparent services DISADVANTAGE 4S DEALERS CHAIN STORE INDEPEN DENT Relative comparisons among major repair channels Consumer satisfaction level across channels Price Service range EfficiencyQuality Location Product training and technical support from parts manufacturers are important for independent / chain shops to develop and retain customers Source: Ipsos Business Consulting analysis Reasonable pricing, efficiency and convenient locations are key advantages of independent and chain stores
  • 20. Build · Compete · Grow20 automotive.bc@ipsos.com 24% 23% 20102008 32% 22% 22% 25% 33% 22% 20% 2014 18% 34% 24% 24% 2012 20% 33% 24%  With increasing urbanization and rising disposable income, lower tier cities are poised to be a major contributor to China’s vehicle population  Within more developed 1st and 2nd tier cities, intensified competition and limited growth potential of new car sales are expected to hinder growth of new workshops  For example, ~5,500 workshops competed to provide services to ~2.5 mn vehicles in Shanghai in 2014 Tier 4 and below Tier 3 Tier2 Tier1 Market Share of New PV Sales by City-tier Comments  Auto parts manufacturers will need to focus on distributor network expansion in order to cope with the low brand awareness of users, and low accessibility of auto parts in lower-tier cities  Auto parts suppliers ought to refine their product strategies as parts and service demand differs by city tiers  Low-to-mid-end segments are expected to further drive auto parts sales in lower-tier cities due to  Relatively higher ratio of first-time car purchasers  High price sensitivity of car purchasers  High sales contribution of entry level cars IBC views Source: Ipsos Business Consulting analysis Market penetration is deepening, and workshops in third and lower tier cities are expected to achieve faster expansion than those of 1st and 2nd tier cities
  • 21. Build · Compete · Grow21 automotive.bc@ipsos.com Sales volume of second hand cars in China (2010-20, million units) Source: Industry news, Wind, China Automobile Dealers Asscoaition, Ipsos Business Consulting analysis Sales volume of second hand cars in China by region (2015)  As consumers are inclined to change their cars after 5 years, China will witness a car-replacement peak after 2017. Increasing numbers of second-hand cars (especially cars over 5 years old) will further drive independent channels in repair and maintenance markets  Currently, east and central China are key contributors for the second-hand car market. However, owing to fast urbanization and a high consumer base, tier 3/4 cities (especially in the North, Northeast and Northwest) will pick up the pace and contribute a considerable share of China’s independent aftermarket 3.9 4.3 4.8 5.2 6.1 9.4 29.2 2010 2011 2012 2013 2014 2015 2020 CAGR = 19.6% 25.4% 32.3% 20.0% 19.6% 15.6% 7.4% 5.1% East China South Central China North China South West China North East China Second-hand cars will drive the independent aftermarket; tier 3 / 4 cities are expected to witness accelerated growth in the near future
  • 22. Build · Compete · Grow22 automotive.bc@ipsos.com Note: *Includes powertrain system, engine;**Includes engine, frame, body, and transmission assembles; ***Includes repairs to radiators, air conditioning, wheel alignment, etc. Number of registered auto workshops, broken down by classification in China (unit, x1000) 250.0 306.0 58.0 70.612.0 14.0 2010 2014 Class 1*: Mostly 4S, and large scale independent workshops Class 2**: Mainly branded and medium scale independent workshops Class 3***: Small scale independent and traditional repair stores 391320 2015-2017(F) Future trends Long-term  Compared to 4S stores, independent branded workshop chains and middle- small sized workshops enjoy higher growth potential due to light service channels’ high accessibility as well as strong price to performance ratio  While the independent workshop segment is currently still very unstructured and fragmented, Ipsos believes that consolidation and standardization will take place in the short to mid term through the proliferation of e-commerce platforms and chained franchise models Source: Ipsos Business Consulting analysis IBC Views Large-middle sized independent and branded chain stores will continue to grow
  • 23. Build · Compete · Grow23 automotive.bc@ipsos.com Market contribution from workshop chains and independent workshops is expected to increase in the coming years  The independent aftermarket in China is very fragmented, with the top ten service providers accounting for less than 10% while the corresponding top ten players’ share in mature markets such as US already exceeds 50%  Following the beaten path of mature markets, the Chinese market will surely be consolidated as it matures, with help from capital investments More industry players including parts suppliers and OEMs (e.g. SAIC, Geely and BAIC Motor) are entering into the auto independent aftermarket by building directly- managed workshops  Workshops will focus on offering light services while directing traffic to 4S shops for core parts repair  E.g., SGM plans to establish 100 community-based workshops to address end-users’ light service requirements Emerging industry players Increasing popularity of franchise and independent stores • Auto parts manufacturers ought to consider closer cooperation with emerging industry players as well as leading aftermarket franchise stores, due to current dominant ‘Do-it-for-Me’ mentality of Chinese consumers • Besides offering cost-effective parts, auto parts manufacturers should position themselves as strategic partners and place more emphasis on technical support, product training and other value added service to help franchise stores build competitive advantage and to develop and retain customers IBC views Source: Ipsos Business Consulting interviews and analysis Emerging players and the popularity of independent stores are expected to gradually change the face of China’s aftermarket industry
  • 24. Build · Compete · Grow24 automotive.bc@ipsos.com OEM  To transform from a manufacturer to a service provider  To establish or invest in parts supply centers and workshop chains  To optimize the cooperation strategy with parts suppliers Parts Distributors  To expand product portfolio so to broaden coverage and aim to establish regional distributor alliances and partnerships  To explore and leverage on e-commerce for broader reach 4S Stores  To achieve more independency from OEMs and transform from service orientation to be more customer-centric  To optimize supply chain cost in order to close the pricing gap relative to IAM workshops Independent Channels  To improve technology and service levels, and ultimately credibility through establishment of brand reputation (potentially join chain / franchise networks)  To capitalize on e-commerce leveraging on O2O service models In China’s dynamic aftermarket environment, value chain players are also constantly adapting their strategies to remain competitive
  • 25. Build · Compete · Grow 1. CHINA’S AUTOMOTIVE AFTERMARKET - OVERVIEW 2. EMERGING BUSINESS MODELS AND DIVERSIFIED DISTRIBUTION CHANNELS 3. FAST DEVELOPMENT AND FUTURE TRENDS OF INDEPENDENT CHANNELS 4. ABOUT IPSOS BUSINESS CONSULTING
  • 26. 26 Build · Compete · Grow Contacts Markus Scherer Global Automotive Sector Leader markus.scherer@ipsos.com +852 2839 0647 Wijaya Ng Head of Consulting, Greater China wijaya.ng@ipsos.com +86 21 2231 9598 Kate Gao Consulting Manager, Shanghai kate.gao@ipsos.com +86 21 2231 9267 Gloria Yang Consultant, Shanghai gloria.yang@ipsos.com +86 21 2231 9502
  • 27. Build · Compete · Grow27 automotive.bc@ipsos.com About Ipsos Business Consulting Ipsos Business Consulting is the specialist consulting division of Ipsos, which is ranked third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people. We have the ability to conduct consulting engagements in more than 100 countries. Our team of consultants has been serving clients worldwide through our 21 consulting "hubs" since 1994. Our suite of solutions has been developed using over 20 years experience of working on winning sales and marketing strategies for developed and emerging markets. There is no substitute for first-hand knowledge when it comes to understanding an industry. We draw on the detailed industry expertise of our consultants, which has been accumulated through practical project execution. Founded in France in 1975, Ipsos is controlled and managed by research and consulting professionals. They have built a solid Group around a multi-specialist positioning. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP Build · Compete · Grow At Ipsos Business Consulting we focus on maintaining our position as a leading provider of high quality consulting solutions for sales and marketing professionals. We deliver information, analysis and recommendations that allow our clients to make smarter decisions and to develop and implement winning market strategies. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. Our Solutions: Go-to-Market Market Sizing Business Unit Strategy Pricing Competitive Insights Forecasting Partner Evaluation Brand Strategy & Value Innovation Scouting B2B Customer Segmentation Optimal Channel Strategy Sales Detector
  • 28. Build · Compete · Grow28 automotive.bc@ipsos.com Local knowledge with a global reach Ipsos Business Consulting Hubs Ipsos Offices New York London Lagos Nairobi Dubai New Delhi Mumbai Bangkok Kuala Lumpur Jakarta Singapore Ho Chi Minh City Manila Hong Kong Shanghai Beijing Seoul Tokyo Sydney Wuhan Johannesburg
  • 29. CONTACT US AUSTRALIA Level 13, 168 Walker Street North Sydney 2060 NSW, Australia E. australia.bc@ipsos.com T. 61 (2) 9900 5100 GREATER CHINA BEIJING 12th Floor, Union Plaza No. 20 Chao Wai Avenue Chaoyang District, 100020 Beijing, China E. china.bc@ipsos.com T. 86 (10) 5219 8899 SHANGHAI 31/F Westgate Mall 1038 West Nanjing Road 200041 Shanghai, China E. china.bc@ipsos.com T. 86 (21) 2231 9988 WUHAN 10F HongKong & Macao Center 118JiangHan Road HanKou Wuhan, 430014 Wuhan, China E. china.bc@ipsos.com T. 86 (27) 5988 5888 HONG KONG 22/F Leighton Centre No 77 Leighton Road Causeway Bay Hong Kong E. hongkong.bc@ipsos.com T. 852 3766 2288 INDIA MUMBAI Lotus Corporate Park 1701, 17th Floor, F Wing Off Western Express Highway Goregoan (E), Mumbai – 400063, India E. india.bc@ipsos.com T. 91 (22) 6620 8000 GURGAON 801, 8th Floor, Vipul Square B-Block, Sushant Lok, Part-1 Gurgaon – 122016, Haryana E. india.bc@ipsos.com T. 91 (12) 4469 2400 INDONESIA Graha Arda, 3rd Floor Jl. H.R. Rasuna Said Kav B-6, 12910 Kuningan Jakarta, Indonesia E. indonesia.bc@ipsos.com T. 62 (21) 527 7701 JAPAN Hulic Kamiyacho Building 4-3-13, Toranomon Minato-ku, 105-0001 Tokyo, Japan E. japan.bc@ipsos.com T. 81 (3) 6867 8001 KENYA Acorn House 97 James Gichuru Road Lavington P.O. Box 68230 00200 City Square Nairobi, Kenya E. africa.bc@ipsos.com T. 254 (20) 386 2721-33 MALAYSIA 18th Floor, Menara IGB No. 2 The Boulevard Mid Valley City Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia E. malaysia.bc@ipsos.com T. 6 (03) 2282 2244 NIGERIA Block A, Obi Village Opposite Forte Oil MM2 Airport Road, Ikeja Lagos, Nigeria E. africa.bc@ipsos.com T. 234 (806) 629 9805 PHILIPPINES 1401-B, One Corporate Centre Julia Vargas cor. Meralco Ave Ortigas Center, Pasig City, 1605 Metro Manila, Philippines E. philippines.bc@ipsos.com T. 63 (2) 633 3997 SINGAPORE 3 Killiney Road #05-01 Winsland House I, S239519 Singapore E. singapore.bc@ipsos.com T. 65 6333 1511 SOUTH AFRICA Wrigley Field The Campus 57 Sloane Street Bryanston Johannesburg, South Africa E. africa.bc@ipsos.com T. 27 (11) 709 7800 SOUTH KOREA 12th Floor, Korea Economic Daily Building, 463 Cheongpa-Ro Jung-Gu 100-791 Seoul, South Korea E. korea.bc@ipsos.com T. 82 (2) 6464 5100 THAILAND 21st and 22nd Floor, Asia Centre Building 173 Sathorn Road South Khwaeng Tungmahamek Khet Sathorn 10120 Bangkok, Thailand E. thailand.bc@ipsos.com T. 66 (2) 697 0100 UAE 4th Floor, Office No 403 Al Thuraya Tower 1 P.O. Box 500611 Dubai Media City, UAE E. uae.bc@ipsos.com T. 971 (4) 4408 980 UK 3 Thomas More Square London E1 1YW United Kingdom E. europe.bc@ipsos.com T. 44 (20) 3059 5000 USA Time & Life Building 1271 Avenue of the Americas 15th Floor New York, NY10020 United States of America E. us.bc@ipsos.com T. 1 (212) 265 3200 VIETNAM Level 9A, Nam A Bank Tower 201-203 CMT8 Street, Ward 4 District 3 HCMC, Vietnam E. vietnam.bc@ipsos.com T. 84 (8) 3832 9820 www.ipsosconsulting.com