The Strategy Partner Group attended Contagious magazine's Now/Next/Why conference in New York City to address how big brands can best address current and future technological trends. Topics discussed included digital immediacy, adaptive innovation, new currencies, coding as an essential skill, creating global brand franchises, and innovations that take interactions beyond screens and into the real world. Speakers provided insights on how brands can navigate changes in areas like time preference, trust, education, data usage, and interactive technologies.