Britons are enthusiastic about the potential of Virtual Reality (VR), but the perception it is only for gamers is a barrier to it becoming mainstream, a new survey published today finds. According to the Ipsos MORI poll of 1,000 British Adults, half (52%) say they have a good understanding of virtual reality, (13% strongly agree they have a good understanding) and 47% want to try it out.

1. Ipsos Omnibus survey | April 2016 | Public |
JUNE 2016
Ipsos Omnibus survey | April 2016 | Public |
Neil Stevenson (Research Manager)
Virtual Reality
Ipsos iOmnibus Survey Results

2. Ipsos Omnibus survey | April 2016 | Public |
To what extent do you agree or disagree with the following statement?
- “I have a good understanding of what virtual reality is”
2
13
3924
16
7
Strongly Agree Tend to agree
Neither agree nor disagree Tend to disagree
Strongly disagree
23
Base: 1117 Adults aged 16-75 in the UK
52

3. Ipsos Omnibus survey | April 2016 | Public |
To what extent do you agree or disagree with the following statement?
“I’m interested in experiencing virtual reality” - By age
3
28
36
18
15
3
23
31
24
16
7
20
29
25
17
9 14
32
21
17
16 14
19
24
20
23
16-24 yrs. 25-34 yrs. 35-44 yrs. 45-54 yrs. 55-75 yrs.Ages:
Weighted base: 16-24 (178), 25-34 (202), 35-44 (207), 45-54 (209), 55-75 (320)

4. Ipsos Omnibus survey | April 2016 | Public |
4
37
52
26 27
41
56
35
25
33
31
45
41 41
4
17
If you were to experience virtual reality, what are some of the experiences you would like to have?
Base: 1117 Adults aged 16-75 in the UK

5. Ipsos Omnibus survey | April 2016 | Public |
5
41
29
27
15
25
2
33
0
5
10
15
20
25
30
35
40
45
Broadcasters On demand services Social media Newspaper websites Other websites that
host VR content
Other Don’t know
What sorts of places would you like to get virtual reality content related to your interests from?
Base: 1117 Adults aged 16-75 in the UK

6. Ipsos Omnibus survey | April 2016 | Public |
For more information
www.ipsos-mori.com/ipsosconnect
Neil Stevenson (Research Manager)
0203 059 4666
0758 305 4677
neil.stevenson@ipsos.com
Fieldwork was carried out between 22nd April and 26th April 2016. 1117
UK adults aged 16+ were interviewed and results were weighted to be
nationally representative of the offline population. Interviews were carried
out online through the Ipsos panel.