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6The Death of Polling? Version The Death of Polling?

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6The Death of Polling? Version 1 Public
And pollsters all around the world are
How do we achieve a
representative sample?
How do we predict
turnout accurately?
having to face up to hard questions
How do we make best
use of the increasing range
of methodologies open to us?
How do we ensure our polls
are reported well and
understood among the
media, politicians
and the public?How do we avoid other
biases, such as social
desirability?

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6The Death of Polling? Version 1 Public And pollsters all around the world are How do we achieve a representative sample? How do we predict turnout accurately? having to face up to hard questions How do we make best use of the increasing range of methodologies open to us? How do we ensure our polls are reported well and understood among the media, politicians and the public?How do we avoid other biases, such as social desirability?

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