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57 © 2015 Ipsos. Lessons The Death of Polling?

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57 © 2015 Ipsos.
Lessons Learned and Next Steps
ELECTION DEBRIEF
LIKELY VOTER ESTIMATES,
while logically attractive,
work better in theory than
in practice.
What’s missing? How do we
make them better?

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57 © 2015 Ipsos. Lessons Learned and Next Steps ELECTION DEBRIEF LIKELY VOTER ESTIMATES, while logically attractive, work better in theory than in practice. What’s missing? How do we make them better?

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