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56 © 2015 Ipsos. Lessons The Death of Polling?

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56 © 2015 Ipsos.
Lessons Learned and Next Steps
ELECTION DEBRIEF
Online and offline methods consistently under and over-estimate specific
demographic groups. Also, over and under-estimate specific voter mindsets.
Evidence building that:
…online overestimates progressive
voters
…telephone overestimates
conservative voters.

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56 © 2015 Ipsos. Lessons Learned and Next Steps ELECTION DEBRIEF Online and offline methods consistently under and over-estimate specific demographic groups. Also, over and under-estimate specific voter mindsets. Evidence building that: …online overestimates progressive voters …telephone overestimates conservative voters.

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