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55 © 2015 Ipsos. Lessons The Death of Polling?

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55 © 2015 Ipsos.
Lessons Learned and Next Steps
ELECTION DEBRIEF
Mixed mode methods show promise.
Ipsos will continue to explore and share what we learn.
Offset biases
associated
with specific
modes of data
collection with
minimum
weighting.

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55 © 2015 Ipsos. Lessons Learned and Next Steps ELECTION DEBRIEF Mixed mode methods show promise. Ipsos will continue to explore and share what we learn. Offset biases associated with specific modes of data collection with minimum weighting.

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