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52 © 2015 Ipsos. Online/Telephone The Death of Polling?

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52 © 2015 Ipsos.
Online/Telephone Research (Call Poll)
ELECTION DEBRIEF
2 waves consisting of minimum sample sizes of:
1/3
1/3
1/3 Ampario
Allocated
Reallocated
1,000 Telephone Completes

1,000 Online OMNI

roughly: 40% cellphone
3-day
field
window

 Sample blended together to create 4 quadrants:
1) telephone landline; 2) telephone cell; 3) online panel, and 4) online non-panel
- Result somewhere in the middle…
and
KEY BENEFITS:
 Telephone poll to act as a gut check on our online  greater confidence in our figures
 Triangulation among various sample sources mitigates bias of any one methodology
 Allows us to formulate a weighting scheme to mitigate panel bias

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52 © 2015 Ipsos. Online/Telephone Research (Call Poll) ELECTION DEBRIEF 2 waves consisting of minimum sample sizes of: 1/3 1/3 1/3 Ampario Allocated Reallocated 1,000 Telephone Completes  1,000 Online OMNI  roughly: 40% cellphone 3-day field window   Sample blended together to create 4 quadrants: 1) telephone landline; 2) telephone cell; 3) online panel, and 4) online non-panel - Result somewhere in the middle… and KEY BENEFITS:  Telephone poll to act as a gut check on our online  greater confidence in our figures  Triangulation among various sample sources mitigates bias of any one methodology  Allows us to formulate a weighting scheme to mitigate panel bias

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