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41 © 2015 Ipsos. THE The Death of Polling?

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41 © 2015 Ipsos.
THE PREDOMINANCE OF MADNESS
THE POLLSTERS CHALLENGE
Our stakeholders show a schizophrenic attitude
• one minute, they attack us, because we couldn’t predict the future as
exactly as we are expected to
• the minute after, they ask for data, comments, explanations, because
they need our expertise in interpretation
We would like to see expectations decrease, towards the predictive nature of
our work
but we know it’s inconceivable
9

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41 © 2015 Ipsos. THE PREDOMINANCE OF MADNESS THE POLLSTERS CHALLENGE Our stakeholders show a schizophrenic attitude • one minute, they attack us, because we couldn’t predict the future as exactly as we are expected to • the minute after, they ask for data, comments, explanations, because they need our expertise in interpretation We would like to see expectations decrease, towards the predictive nature of our work but we know it’s inconceivable 9

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