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38 © 2015 Ipsos. EVERYBODY The Death of Polling?

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38 © 2015 Ipsos.
EVERYBODY BECAME A POLLING EXPERT, except the experts
THE POLLSTERS UNDER ACCUSATION
Discussions went on for weeks on the limits of polls
 Methodologies
 Sample size
 Coverage
 Bias
 …
were discussed and commented and criticised by anybody and all on TV, in
newspapers, online forum, social networks, workplaces and cafés
6

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38 © 2015 Ipsos. EVERYBODY BECAME A POLLING EXPERT, except the experts THE POLLSTERS UNDER ACCUSATION Discussions went on for weeks on the limits of polls  Methodologies  Sample size  Coverage  Bias  … were discussed and commented and criticised by anybody and all on TV, in newspapers, online forum, social networks, workplaces and cafés 6

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