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35 © 2015 Ipsos. A The Death of Polling?

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35 © 2015 Ipsos.
A GAME CHANGER EFFECT
THE EVOLUTION OF THE ELECTOR
ELECTORATES become fluid, reactive to the political offer, they lose
their sense of belonging
2013 is the end of a 20-year period of almost perfect turnover
between centre-left and centre-right, during which
• neither coalition was in office for two turns in a row
• voters switches between the two coalitions were residual
3

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35 © 2015 Ipsos. A GAME CHANGER EFFECT THE EVOLUTION OF THE ELECTOR ELECTORATES become fluid, reactive to the political offer, they lose their sense of belonging 2013 is the end of a 20-year period of almost perfect turnover between centre-left and centre-right, during which • neither coalition was in office for two turns in a row • voters switches between the two coalitions were residual 3

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