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15The Death of Polling? Version The Death of Polling?

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15The Death of Polling? Version 1 Public
Random samples after election though do not appear
to be hugely more representative than our quota ones
Election
result
Final telephone
polls (average)
Final Ipsos MORI
poll
British Social
Attitudes
British Election
Study1
Ipsos MORI post-
GE past vote
(June-July)
Voting
intentions2
Difference
from result
Voting
intentions
Difference
from result
Report of
vote
Difference
from result
Report of
vote
Difference
from result
Report of
vote
Difference
from result
% % % % % %
Con. 37.7 34.5 -3.2 36 -1.7 39.7 +2.0 40.6 +2.9 37.9 +0.2
Labour 31.2 34.3 +3.1 35 +3.8 33.6 +2.4 32.7 +1.5 32.5 +1.3
Other
parties 31.2 31.2 0.0 29 -2.2 26.7 -4.5 26.7 -4.5 29.6 -1.6

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15The Death of Polling? Version 1 Public Random samples after election though do not appear to be hugely more representative than our quota ones Election result Final telephone polls (average) Final Ipsos MORI poll British Social Attitudes British Election Study1 Ipsos MORI post- GE past vote (June-July) Voting intentions2 Difference from result Voting intentions Difference from result Report of vote Difference from result Report of vote Difference from result Report of vote Difference from result % % % % % % Con. 37.7 34.5 -3.2 36 -1.7 39.7 +2.0 40.6 +2.9 37.9 +0.2 Labour 31.2 34.3 +3.1 35 +3.8 33.6 +2.4 32.7 +1.5 32.5 +1.3 Other parties 31.2 31.2 0.0 29 -2.2 26.7 -4.5 26.7 -4.5 29.6 -1.6

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