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14The Death of Polling? Version The Death of Polling?

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14The Death of Polling? Version 1 Public
We need to improve representation of
No easy answers to this
(especially bearing in
mind budget and time
Constraints)
politically disengaged/non-voters in our samples
Already introduced newspaper weighting (for example to reduce
proportion of broadsheet readers). In four months from
September to December 2015 this:
• Reduced the proportion of claimed likely voters by an average of 3
percentage points a month
• Primarily at the expense of the Labour share (down on average by 3 points,
Conservatives up by 1.75 points)
But will continue other experiments (for example changes in quotas, and so on)

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14The Death of Polling? Version 1 Public We need to improve representation of No easy answers to this (especially bearing in mind budget and time Constraints) politically disengaged/non-voters in our samples Already introduced newspaper weighting (for example to reduce proportion of broadsheet readers). In four months from September to December 2015 this: • Reduced the proportion of claimed likely voters by an average of 3 percentage points a month • Primarily at the expense of the Labour share (down on average by 3 points, Conservatives up by 1.75 points) But will continue other experiments (for example changes in quotas, and so on)

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