Ramadan TV Scene in MENA Key Markets 2014
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Ramadan TV Scene in 2014 & how it is different from Ramadan 2013! - Timeline of Watching TV in Ramadan in key Arab countries. - Prime time of Watching TV in Ramadan in key Arab countries. -Comparing Ramadan 2014 with Ramada 2013
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Ramadan TV Scene in MENA Key Markets 2014
- 1. KSA, Egypt, UAE, Kuwait Ramadan TV Scene in MENA Key Markets 2014 KSA, UAE, Egypt & Kuwait
- 2. Reach%: isnumberofdifferentindividualsexposedtoachannelwithinagivenperiodoftime.(usuallytotalday).Itisexpressedinpercentage Average Rating: Istheaveragepercentofthenumberofviewers(duplicated)atANY15minstimesegmentoftheprogramoutoftotalpopulation TRP’s: Isthesumofallratings(of15minstimesegments)ofacertainprogramorchannelwithinaspecificstartandendtime SOA%: Istheshareofviewershipofacertainprogram/TVoutofTotalTV ATV: isthenumberofminutesthatanaverageTargetmemberislikelytospendwatchingthisChannel(usuallyoutoftotalpopulationwhetherviewersornonviewers) ATS: isthenumberofminutesthatanaverageTargetmemberwhodidwatchtheChannelislikelytospendwatchingit SOE%: IstheshareofrevenuesachievedbyaprogramorachanneloutofthetotalTVrevenuesgenerated.Thetermusestheword"Expenditure"asthistermiscreatedbyplannerswhousuallySPENDfortheircampaigns Power Ratio: PowerRatioisusedtomeasuretherevenueperformanceofachannelorprogramincomparisontotheshareofaudiencethatitcontrols.ThethreefactorsusedinthisdeterminationincludetotalTVrevenue,therevenueoftheprogramitself,anditsshareofaudience.Ahigherscoreisbetterwhendeterminingthepowerratio. Glossary of Terminologies 2
- 3. Table of Content 3 TV Performance Program Evaluation •KSA Market •Egypt Market •UAE Market •Kuwait Market FIFA World CUP •KSA Market •EGYPT Market
- 4. TV Performance & Programs Genre Evaluation 4
- 5. 5 KSA
- 6. 30% 27% 20% 22% 15-24 25-34 35-44 45+ Central region29% Western region31% Eastern region15% Southern region17% Northern8% 46% 54% GENDER REGION AGE Sample Design 6
- 7. 14.4% 10.8% 22.6% 28.7% 17.4% 6.1% 15.9% 12.5% 20.5% 28.8% 15.4% 6.8% Afternoon12:00-17:00 Late Afternoon17:00-19:00 Evening19:00-21:00 PrimeTime21:00-24:00 Night24:00-27:00 Other Time TTV SOA By Day Part Ram-14 Ram-13 0 10 20 30 40 50 60 70 80 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 2:00 TTV By TS Ram 13 Ram 14 Total TV Performance by TS & Day Part 7 Sample Size: 2014: 5,401Respondents 2013: 5,608Respondents
- 8. Past 3 Years Total TV PerformanceReach & TRP –Total Population 96.2 97.6 96.2 Ram-12 Ram-13 Ram-14 TTV By Reach 2,529 2,519 2,550 Ram-12 Ram-13 Ram-14 TTV By TRP TTV Ram-12 Ram-13 Ram-14 ATV 6:19 6:17 6:22 ATS 6:34 6:27 6:37 Sample Size: 2014: 5,401Respondents 2013: 5,608Respondents 2012: 5,600 Respondents 8
- 9. 50% 18% 2% 4% 7% 10% 0% 1% 4% 1% 3% 44% 16% 1% 4% 11% 8% 1% 7% 4% 1% 2% SERIES RELIGION HUMOURPROGRAMS QUIZ SOCIAL & CULTURALPROGRAMS POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS VARIETY TALKSHOW OTHERS Airtime % Ram-13 Ram-14 56% 14% 7% 5% 4% 7% 0% 0% 2% 0% 5% 55% 11% 9% 7% 6% 4% 3% 2% 2% 0% 1% SERIES RELIGION HUMOURPROGRAMS QUIZ SOCIAL & CULTURALPROGRAMS POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS VARIETY TALK SHOW OTHERS SOA Ram-13 Ram-14 Airtime / SOA / Program Counts By Program Genre KSA (Top 15 Channels by SOA) 66 44 4 8 23 10 0 1 12 1 1 50 36 4 10 23 7 1 20 16 2 1 SERIES RELIGION HUMOURPROGRAMS QUIZ SOCIAL & CULTURAL POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS VARIETY TALK SHOW SCIENCE & HEALTH Program Count Ram-13 Ram-14 9 All Charts are sorted by SOA 2014
- 10. 10 EGYPT
- 11. 32% 23% 19% 26% 15-24 25-34 35-44 45+ 49% 51% GENDER REGION AGE Sample Design Greater Cairo36% Alexandria13% Middle of Delta12% South Upper Egypt10% East Delta10% North Upper Egypt6% Suez Canal Governorate5% West Delta5% Frontier Governerates3% 11
- 12. 14.4% 10.8% 22.6% 28.7% 17.4% 6.1% 15.2% 8.1% 24.7% 22.0% 19.1% 10.9% Afternoon12:00-17:00 LateAfternoon17:00-19:00 Evening19:00-21:00 PrimeTime21:00-24:00 Night24:00-27:00 Other Time TTV SOA By Day Part Ram-13 Ram-14 0 10 20 30 40 50 60 70 80 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 2:00 TTV By TS Ram-13 Ram-14 Total TV Performance by TS & Day Part 12 Sample Size: 2014: 7,299 Respondents 2013: 6,745 Respondents
- 13. Past 3 Years Total TV PerformanceReach & TRP –Total Population 98.6 97.9 98.1 Ram-12 Ram-13 Ram-14 TTV By Reach 2,642 1,997 1,576 Ram-12 Ram-13 Ram-14 TTV By TRP TTV Ram-12 Ram-13 Ram-14 ATV 6:36 4:59 3:52 ATS 6:41 5:05 3:50 Sample Size: 2014: 7,299 Respondents 2013: 6,745 Respondents 2012: 7,000 Respondents 13
- 14. 58% 5% 20% 6% 0% 2% 5% 1% 0% 0% 3% 58% 3% 21% 6% 1% 1% 2% 1% 6% 0% 1% SERIES HUMOURPROGRAMS SOCIAL & CULTURALPROGRAMS RELIGION FOOTBALL POLITICAL NEWS POLITICALPROGRAMS VARIETY TALKSHOW SPORT MAGAZINE CARTOONS OTHERS Airtime % Ram-13 Ram-14 63% 12% 8% 3% 0% 1% 5% 1% 0% 0% 5% 66% 15% 11% 4% 2% 1% 1% 0% 0% 0% 0% SERIES HUMOURPROGRAMS SOCIAL & CULTURALPROGRAMS RELIGION FOOTBALL POLITICAL NEWS POLITICALPROGRAMS VARIETY TALK SHOW SPORT MAGAZINE CARTOONS OTHERS SOA Ram-13 Ram-14 Airtime / SOA / Program Counts By Program Genre EGYPT (Top 15 Channels by SOA) 34 12 44 18 0 2 9 2 1 3 1 29 8 53 18 1 3 6 2 18 3 1 SERIES HUMOURPROGRAMS SOCIAL & CULTURALPROGRAMS RELIGION FOOTBALL POLITICAL NEWS POLITICALPROGRAMS VARIETY TALK SHOW SPORT MAGAZINE CARTOONS QUIZ Program Count Ram-13 Ram-14 14 All Charts are sorted by SOA 2014
- 15. UAE 15
- 16. Local38% Arabs62% Abu Dhabi34% Dubai32% Sharjah19% Other Emirates15% 25% 36% 23% 16% 15-24 25-34 35-44 45+ 34% 66% GENDER REGION AGE Sample Design Nationality 16
- 17. 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 TTV By TS Ram-13 Ram-14 16.9% 10.7% 23.6% 28.8% 15.8% 4.2% 15.4% 10.9% 20.5% 29.6% 18.4% 5.2% Afternoon12:00-17:00 LateAfternoon17:00-19:00 Evening19:00-21:00 PrimeTime21:00-24:00 Night24:00-27:00 Other Time TTV SOA By Day Part Ram-13 Ram-14 Total TV Performance by TS & Day Part Local & Arabs 17 Sample Size: 2014: 2,078 Respondents 2013: 2,024 Respondents
- 18. Past 3 Years Total TV PerformanceReach & TRP –Local & Arabs 94.1% 95.3% 94.4% Ram-12 Ram-13 Ram-14 TTV By Reach 2,107 2,084 2,045 Ram-12 Ram-13 Ram-14 TTV By TRP TTV Ram-12 Ram-13 Ram-14 ATV 5:16 5:12 5:06 ATS 5:36 5:28 5:24 18 Sample Size: 2014: 2,078 Respondents 2013: 2,024 Respondents 2012: 2,147 Respondents
- 19. 46% 11% 9% 10% 1% 11% 1% 3% 0% 4.3% 4% 39% 10% 9% 12% 7% 8% 1% 3% 0% 4.6% 5% SERIES RELIGION SOCIAL & CULTURALPROGRAMS MOVIES SPORT MAGAZINE POLITICAL NEWS HUMOURPROGRAMS QUIZ CHILDRENPROGRAMS POLITICALPROGRAMS OTHERS Airtime % Ram-13 Ram-14 57% 10% 6% 4% 0% 7% 2% 2% 3% 2% 5% 54% 9% 6% 5% 4% 4% 4% 4% 3% 2% 4% SERIES RELIGION SOCIAL & CULTURALPROGRAMS MOVIES SPORT MAGAZINE POLITICAL NEWS HUMOURPROGRAMS QUIZ CHILDRENPROGRAMS POLITICALPROGRAMS OTHERS SOA Ram-13 Ram-14 Airtime / SOA / Program Counts By Program Genre UAE L&A (Top 15 Channels by SOA) 65 24 28 6 1 15 4 5 1 12 0 44 18 29 6 20 11 5 5 2 17 1 SERIES RELIGION SOCIAL & CULTURALPROGRAMS MOVIES SPORT MAGAZINE POLITICAL NEWS HUMOURPROGRAMS QUIZ CHILDRENPROGRAMS POLITICALPROGRAMS FOOTBALL Program Count Ram-13 Ram-14 19 All Charts are sorted by SOA 2014
- 20. 20 KUWAIT
- 21. 22% 32% 24% 22% 15-24 25-34 35-44 45+ Kuwait City15% Hawali21% Farawniya27% Ahmadi19% Jahra12% Moubarak Al Kabir6% 40% 60% GENDER REGION AGE Sample Design 21
- 22. 0 10 20 30 40 50 60 70 80 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 2:00 TTV By TS Ram-13 Ram-14 Total TV Performance by TS & Day Part 22 16.9% 12.8% 19.1% 25.6% 20.0% 5.6% 16.3% 12.4% 18.7% 28.7% 18.2% 5.7% Afternoon12:00-17:00 LateAfternoon17:00-19:00 Evening19:00-21:00 PrimeTime21:00-24:00 Night24:00-27:00 Other Time TTV SOA By Day Part Ram-13 Ram-14 Sample Size: 2014: 2,371 Respondents 2013: 2,265 Respondents
- 23. Past 3 Years Total TV PerformanceReach & TRP –Total Population 96.3 96.7 97.0 Ram-12 Ram-13 Ram-14 TTV By Reach 2,155 2,193 2,183 Ram-12 Ram-13 Ram-14 TTV By TRP TTV Ram-12 Ram-13 Ram-14 ATV 5:23 5:28 5:27 ATS 5:35 5:40 5:37 23 Sample Size: 2014: 2,371 Respondents 2013: 2,265 Respondents 2012: 2,001 Respondents
- 24. 53% 4% 3% 10% 1% 10% 10% 5% 0% 1% 4% 50% 5% 3% 8% 7% 8% 9% 4% 1% 1% 4% SERIES HUMOURPROGRAMS QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL & CULTURALPROGRAMS POLITICALPROGRAMS FOOTBALL VARIETY TALKSHOW OTHERS Airtime % Ram-13 Ram-14 56% 9% 4% 7% 0% 7% 7% 3% 0% 1% 6% 60% 8% 6% 6% 5% 5% 5% 2% 2% 1% 1% SERIES HUMOURPROGRAMS QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL & CULTURALPROGRAMS POLITICALPROGRAMS FOOTBALL VARIETY TALKSHOW OTHERS SOA Ram-13 Ram-14 Airtime / SOA / Program Counts By Program Genre Kuwait (Top 15 channels by SOA) 55 9 6 30 1 14 24 13 0 2 1 51 9 8 23 23 12 24 16 1 2 2 SERIES HUMOURPROGRAMS QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL & CULTURALPROGRAMS POLITICALPROGRAMS FOOTBALL VARIETY TALK SHOW SCIENCE & HEALTHPROGRAMS Program Count Ram-13 Ram-14 24 All Charts are sorted by SOA 2014
- 25. FIFA WORLD CUP 2014 25
- 26. FIFAWorldCup 2014 Effect KSA 26
- 27. Total TV Performance by Time Segment Ramadan 2014 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Ramadan Ram Week 1+2 Ram Week 3+4 27
- 28. FIFAWorldCup 2014 Effect EGYPT 28
- 29. Total TV Performance by Time Segment Ramadan 2014 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Ramadan Ram Week 1+2 Ram Week 3+4 29
- 30. 30 Thank You For Your Trust ! Don’t Forget! FOLLOW US : @IpsosMENA Check our Reports on: slideshare.net/IpsosMENA