3. 20 million interviews per
year
5,000 clients
worldwide
Ranked 3rd largest Market Research
firm in the world
Publicly traded on Paris Stock
Exchange
16 000+ full-time professionals
Direct presence in 85 countries
IPSOS TODAY
4. More than 1 million
interviews per year
800 clients in
MENA
Leading research agency in MENA
950+ full-time employees, 1,500+
freelance interviewers
Covering more than 20 MENA countries
IPSOS MENA TODAY
More than 25 years of experience
in the MENA market
11. INTERNET IN KSA
60% Internet Penetration
KSA
8.5 Million Internet Population
82% Internet Penetration
12.3 Million Internet Population
12. INTERNET IN UAE
75% Internet Penetration
5 Million Internet Population
UAE
92% Internet Penetration
6.1 Million Internet Population
13. INTERNET IN EGYPT - Urban
26% Internet Penetration
5.5 Million Internet Population
Egypt
(Urban)
44% Internet Penetration
9.2 Million Internet Population
14. INTERNET IN LEBANON
56% Internet Penetration
1.7 Million Internet Population
61% Internet Penetration
1.9 Million Internet Population
15. INTERNET IN JORDAN
55% Internet Penetration
2.2 Million Internet Population
Jordan
56% Internet Penetration
2.3 Million Internet Population
16. INTERNET IN KUWAIT
64% Internet Penetration
1.7 Million Internet Population
Kuwait
79% Internet Penetration
2.1 Million Internet Population
17. Internet made a revolution in how people connect, learn
and communicate … and its effect cannot be undone
27. PENETRATION OF SOCIAL MEDIA BY AGE – total population – 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UAE KSA Kuwait
15-19 20-24 25-29 30-34 35-39 40-44 45+
Penetration across
Internet Users
28. 17%
7% 9%
17%
14% 12%
16%
21% 20%
15%
20% 17%
12% 15%
15%
8% 10% 11%
16% 12% 15%
KSA UAE Kuwait
15-19 20-24 25-29 30-34 35-39 40-44 45+
SOCIAL MEDIA USERS BREAKDOWN BY AGE - 2013
total population
42. With this level of connectivity even conventional
media is moving online…
43. CONSUMPTION OF CONVENTIONAL MEDIA ONLINE– 2013
0%
5%
10%
15%
20%
25%
30%
35%
UAE KSA Egypt Lebanon Kuwait Jordan
Daily News TV Radio
Penetration across total
population
44. They don’t only watch TV online, but also content streaming
became more popular & consumption increasing year after
year….