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Elie Aoun – MediaCT - MEAP President
Arabia Digitized - 2014
@IpsosMENA
@ElieAounLeader
20 million interviews per
year
5,000 clients
worldwide
Ranked 3rd largest Market Research
firm in the world
Publicly trade...
More than 1 million
interviews per year
800 clients in
MENA
Leading research agency in MENA
950+ full-time employees, 1,50...
The world has changed
IT’S A NEW WORLD
People are constantly connected and “always on”
became their default setting …
But what’s happening in Digital Arabia?
Our study started in 9 MENA countries
We talked with 25,928 people
Internet in
MENA
(Key Markets)
INTERNET IN KSA
60% Internet Penetration
KSA
8.5 Million Internet Population
82% Internet Penetration
12.3 Million Interne...
INTERNET IN UAE
75% Internet Penetration
5 Million Internet Population
UAE
92% Internet Penetration
6.1 Million Internet P...
INTERNET IN EGYPT - Urban
26% Internet Penetration
5.5 Million Internet Population
Egypt
(Urban)
44% Internet Penetration
...
INTERNET IN LEBANON
56% Internet Penetration
1.7 Million Internet Population
61% Internet Penetration
1.9 Million Internet...
INTERNET IN JORDAN
55% Internet Penetration
2.2 Million Internet Population
Jordan
56% Internet Penetration
2.3 Million In...
INTERNET IN KUWAIT
64% Internet Penetration
1.7 Million Internet Population
Kuwait
79% Internet Penetration
2.1 Million In...
Internet made a revolution in how people connect, learn
and communicate … and its effect cannot be undone
Social media can change
a country regime!
With Social media
everyone is a reporter!
The penetration is
increasing in all Arab
countries!
KSA UAE Egypt KuwaitLebanon Jordan
81% 87% 89% 92% 87% 95%
72% 71% 73% 82% 76% 94%
PENETRATION OF SOCIAL NETWORKS AMONG IN...
Not only the penetration
increased, but also the daily
dosage!
66%
71%
61%
76% 78%
71%71%
77%
67%
87%
82%
74%
KSA UAE Egypt Lebanon Kuwait Jordan
2012 2013
SOCIAL MEDIA USERS WHO ACCESS...
And the accessibility
is not equal!
KSA UAE Kuwait
SOCIAL MEDIA PENETRATION BY GENDER - 2013
86% 86%86%
75%
88%
83%
KSA UAE Kuwait
SOCIAL MEDIA USERS BREAKDOWN BY GENDER- 2013
60%
40%
70%
30%
69%
31%
PENETRATION OF SOCIAL MEDIA BY AGE – total population – 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UAE KSA Kuwait
15...
17%
7% 9%
17%
14% 12%
16%
21% 20%
15%
20% 17%
12% 15%
15%
8% 10% 11%
16% 12% 15%
KSA UAE Kuwait
15-19 20-24 25-29 30-34 35...
Brands…. its no longer one way communication!
Social Media
changed the way we
communicate with
the brands
Or even the way
brands communicate
to each other!
Brands are using e-games to
increase engagement
45%
29%
20%
37%
37%
32%
PENETRATION OF E-GAMES AMONG TOTAL POPULATION - 2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan
45%
29%
20%
37%
37%
32%
PENETRATION OF ONLINE GAMES AMONG E-GAMERS - 2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan
38% Play Onli...
TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY
KSA UAE Egypt Kuwait Lebanon Jordan
But which Social Media
platforms are used the most?
95% 99% 99% 98%
90%
99%
93%
99%
99% 98%
83%
100%
KSA UAE Egypt Lebanon Kuwait Jordan
PENETRATION OF AMONG SOCIAL NETWORK
U...
33%
28%
19%
18%
46%
10%
57%
43%
35%
28%
48%
10%
KSA UAE Egypt Lebanon Kuwait Jordan
2012 2013
PENETRATION OF AMONG SOCIAL ...
But we also have new players!
Pinterest
SnapChat
Instagram
Yes!!
in Kuwait they
sell sheep on
Instagram!
WHAT’S THAT?!
With this level of connectivity even conventional
media is moving online…
CONSUMPTION OF CONVENTIONAL MEDIA ONLINE– 2013
0%
5%
10%
15%
20%
25%
30%
35%
UAE KSA Egypt Lebanon Kuwait Jordan
Daily New...
They don’t only watch TV online, but also content streaming
became more popular & consumption increasing year after
year….
Kuwait
49%
Lebanon
23%
KSA
43%
2012- 51%
2013- 63%
KSA
2012- 42%
2013- 56%
Egypt
2012- 60%
2013- 60%
UAE
2012- 37%
2013- 3...
Even the TV experience is now different!
There is Smartphone Revolution
Media changed from “Prime Time” to always ON
Smartphones penetration increase in all countries
with no exceptions!
63%
79%
61%
72%
36%
63%
49%
69%
5%
6%
KSA UAE Egypt KuwaitLebanon
SMARTPHONES PENETRATION ACROSS TOTAL POPULATION*
*Not co...
KSA UAE Egypt KuwaitLebanon
MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS*
*Not considering multiple devises
83%84% 68% ...
Finally…..
The Digital World is still changing…
Keep your eyes on the NUMBERS!!!
Thank You For Your
Trust !
Don’t Forget!
FOLLOW US :
@IpsosMENA
Check our Reports on:
slideshare.net/IpsosMENA
Arabia Digitized - Digital Media Forum Dubai 2014
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Arabia Digitized - Digital Media Forum Dubai 2014 Slide 1 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 2 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 3 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 4 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 5 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 6 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 7 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 8 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 9 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 10 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 11 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 12 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 13 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 14 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 15 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 16 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 17 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 18 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 19 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 20 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 21 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 22 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 23 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 24 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 25 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 26 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 27 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 28 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 29 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 30 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 31 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 32 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 33 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 34 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 35 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 36 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 37 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 38 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 39 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 40 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 41 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 42 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 43 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 44 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 45 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 46 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 47 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 48 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 49 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 50 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 51 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 52 Arabia Digitized - Digital Media Forum Dubai 2014 Slide 53
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Arabia Digitized - Digital Media Forum Dubai 2014

  1. 1. Elie Aoun – MediaCT - MEAP President Arabia Digitized - 2014
  2. 2. @IpsosMENA @ElieAounLeader
  3. 3. 20 million interviews per year 5,000 clients worldwide Ranked 3rd largest Market Research firm in the world Publicly traded on Paris Stock Exchange 16 000+ full-time professionals Direct presence in 85 countries IPSOS TODAY
  4. 4. More than 1 million interviews per year 800 clients in MENA Leading research agency in MENA 950+ full-time employees, 1,500+ freelance interviewers Covering more than 20 MENA countries IPSOS MENA TODAY More than 25 years of experience in the MENA market
  5. 5. The world has changed
  6. 6. IT’S A NEW WORLD People are constantly connected and “always on” became their default setting …
  7. 7. But what’s happening in Digital Arabia?
  8. 8. Our study started in 9 MENA countries
  9. 9. We talked with 25,928 people
  10. 10. Internet in MENA (Key Markets)
  11. 11. INTERNET IN KSA 60% Internet Penetration KSA 8.5 Million Internet Population 82% Internet Penetration 12.3 Million Internet Population
  12. 12. INTERNET IN UAE 75% Internet Penetration 5 Million Internet Population UAE 92% Internet Penetration 6.1 Million Internet Population
  13. 13. INTERNET IN EGYPT - Urban 26% Internet Penetration 5.5 Million Internet Population Egypt (Urban) 44% Internet Penetration 9.2 Million Internet Population
  14. 14. INTERNET IN LEBANON 56% Internet Penetration 1.7 Million Internet Population 61% Internet Penetration 1.9 Million Internet Population
  15. 15. INTERNET IN JORDAN 55% Internet Penetration 2.2 Million Internet Population Jordan 56% Internet Penetration 2.3 Million Internet Population
  16. 16. INTERNET IN KUWAIT 64% Internet Penetration 1.7 Million Internet Population Kuwait 79% Internet Penetration 2.1 Million Internet Population
  17. 17. Internet made a revolution in how people connect, learn and communicate … and its effect cannot be undone
  18. 18. Social media can change a country regime!
  19. 19. With Social media everyone is a reporter!
  20. 20. The penetration is increasing in all Arab countries!
  21. 21. KSA UAE Egypt KuwaitLebanon Jordan 81% 87% 89% 92% 87% 95% 72% 71% 73% 82% 76% 94% PENETRATION OF SOCIAL NETWORKS AMONG INTERNET USERS
  22. 22. Not only the penetration increased, but also the daily dosage!
  23. 23. 66% 71% 61% 76% 78% 71%71% 77% 67% 87% 82% 74% KSA UAE Egypt Lebanon Kuwait Jordan 2012 2013 SOCIAL MEDIA USERS WHO ACCESS SOCIAL MEDIA DAILY
  24. 24. And the accessibility is not equal!
  25. 25. KSA UAE Kuwait SOCIAL MEDIA PENETRATION BY GENDER - 2013 86% 86%86% 75% 88% 83%
  26. 26. KSA UAE Kuwait SOCIAL MEDIA USERS BREAKDOWN BY GENDER- 2013 60% 40% 70% 30% 69% 31%
  27. 27. PENETRATION OF SOCIAL MEDIA BY AGE – total population – 2013 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% UAE KSA Kuwait 15-19 20-24 25-29 30-34 35-39 40-44 45+ Penetration across Internet Users
  28. 28. 17% 7% 9% 17% 14% 12% 16% 21% 20% 15% 20% 17% 12% 15% 15% 8% 10% 11% 16% 12% 15% KSA UAE Kuwait 15-19 20-24 25-29 30-34 35-39 40-44 45+ SOCIAL MEDIA USERS BREAKDOWN BY AGE - 2013 total population
  29. 29. Brands…. its no longer one way communication!
  30. 30. Social Media changed the way we communicate with the brands
  31. 31. Or even the way brands communicate to each other!
  32. 32. Brands are using e-games to increase engagement
  33. 33. 45% 29% 20% 37% 37% 32% PENETRATION OF E-GAMES AMONG TOTAL POPULATION - 2013 KSA UAE EgyptKuwait Lebanon Jordan
  34. 34. 45% 29% 20% 37% 37% 32% PENETRATION OF ONLINE GAMES AMONG E-GAMERS - 2013 KSA UAE EgyptKuwait Lebanon Jordan 38% Play Online 49% Play Online 57% Play Online
  35. 35. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY KSA UAE Egypt Kuwait Lebanon Jordan
  36. 36. But which Social Media platforms are used the most?
  37. 37. 95% 99% 99% 98% 90% 99% 93% 99% 99% 98% 83% 100% KSA UAE Egypt Lebanon Kuwait Jordan PENETRATION OF AMONG SOCIAL NETWORK USERS 2012 2013
  38. 38. 33% 28% 19% 18% 46% 10% 57% 43% 35% 28% 48% 10% KSA UAE Egypt Lebanon Kuwait Jordan 2012 2013 PENETRATION OF AMONG SOCIAL NETWORK USERS
  39. 39. But we also have new players! Pinterest SnapChat Instagram
  40. 40. Yes!! in Kuwait they sell sheep on Instagram! WHAT’S THAT?!
  41. 41. With this level of connectivity even conventional media is moving online…
  42. 42. CONSUMPTION OF CONVENTIONAL MEDIA ONLINE– 2013 0% 5% 10% 15% 20% 25% 30% 35% UAE KSA Egypt Lebanon Kuwait Jordan Daily News TV Radio Penetration across total population
  43. 43. They don’t only watch TV online, but also content streaming became more popular & consumption increasing year after year….
  44. 44. Kuwait 49% Lebanon 23% KSA 43% 2012- 51% 2013- 63% KSA 2012- 42% 2013- 56% Egypt 2012- 60% 2013- 60% UAE 2012- 37% 2013- 37% Lebanon 2012- 75% 2013- 86% Jordan 2012- 62% 2013- 68% Kuwait PENETRATION OF ONLINE STREAMING AMONG Internet USERS
  45. 45. Even the TV experience is now different!
  46. 46. There is Smartphone Revolution
  47. 47. Media changed from “Prime Time” to always ON
  48. 48. Smartphones penetration increase in all countries with no exceptions!
  49. 49. 63% 79% 61% 72% 36% 63% 49% 69% 5% 6% KSA UAE Egypt KuwaitLebanon SMARTPHONES PENETRATION ACROSS TOTAL POPULATION* *Not considering multiple devises
  50. 50. KSA UAE Egypt KuwaitLebanon MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS* *Not considering multiple devises 83%84% 68% 85% 90% 71% 68% 74%77% 84%
  51. 51. Finally….. The Digital World is still changing… Keep your eyes on the NUMBERS!!!
  52. 52. Thank You For Your Trust ! Don’t Forget! FOLLOW US : @IpsosMENA Check our Reports on: slideshare.net/IpsosMENA
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The most recent digital media statistics for MENA.

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