Check out 12 quotes from industry influencers that will inspire you to fire up your mobile marketing efforts.

1. Are You in the
#MobileMindset?
12 quotes from industry influencers
that will inspire you to fire up
your mobile marketing efforts.

2. #mobilemindset
Mobile is becoming not only the
new digital hub but also the bridge
to the physical world. That’s why
mobile will affect more than just
your digital operations - it will
transform your entire business.
“
Thomas Husson
Vice President & Principal Analyst
Forrester Research

3. #mobilemindset
If your plans don’t
include mobile, your plans
are not finished.
“
Wendy Clark
Senior Vice President
Global Sparkling Brand Center
Coca-Cola

4. #mobilemindset
Smartphones are reinventing
the connection between
companies and their customers.
“
Rich Mine
General Partner
Google Ventures

5. #mobilemindset
The world is being re-shaped by the
convergence of social, mobile, cloud,
big data, community and other powerful
forces. The combination of these
technologies unlocks an incredible
opportunity to connect everything
together in a new way and it’s dramatically
transforming the way we live and work.
“
Marc Benioff
CEO, Salesforce

6. #mobilemindset
Stop looking at your business
as physical, web, and mobile.
It’s about consumers, and the
only thing that matters to
consumers is the one screen
that is in front of them.
“
Mitch Joel
President, Mirum Agency

7. #mobilemindset
Mobile will ultimately
be the way you provision
most of your services.
The way I like to put it is,
the answer should always
be mobile first.
“
Eric Schmidt
Executive Chairman
Google

8. #mobilemindset
We still see most of our clients
cramming PC experiences onto
phones when they should be
thinking in terms of mobile
moments instead.
“
Julie Ask
Vice President
Forrester Research

9. #mobilemindset
I think the biggest change and one that
we’ve already started to see take shape
is that globally the majority of Internet
usage will be done via a mobile device
and for the most people the mobile
web will be their primary - if not their
only - way of experiencing the Internet.
“
Peter Rojas
Vice President of Strategy
AOL

10. #mobilemindset
Mobile isn’t just the future; it has
revolutionized business. Mobile
devices are a key communication
tool for most consumers in the US
and growing numbers world wide.
“
Neil Patel
Co-Founder
KISSmetrics

11. #mobilemindset
People shop and
learn in a whole new way
compared to just a few
years ago, so marketers
need to adapt or risk
extinction.
“
Brian Halligan
Co-Founder & CEO
Hubspot

12. #mobilemindset
Today’s smartphones have so much
to offer - email, social media, texting,
apps. There are so many options that
we often forget that we’re actually
holding a phone in our hands!
“
Melissa Mackey
Search Supervisor
Gyro

13. #mobilemindset
Mobile is, in many ways, the most
disruptive force in media in recent
history. However rather than this
being a hurdle, marketers have
harnessed the personal and on-the-
go nature of mobile to reach their
audiences in new ways.
“
Sarah Ohle
Director of Marketing Intelligence
xAD

14. Stay in the #mobilemindset
by visiting blog.invoca.com
for tips, insights and news
on mobile marketing.