Swiss Franc Revaluation: the Pizza Dilemma

SWISS FRANC REVALUATION: THE
PIZZA DILEMMA
By: www.ForexConspiracyReport.com

http://www.forexconspiracyreport.com/swiss-franc-revaluation-the-pizza-dilemma/
An interesting side effect on the
recent swings in the Swiss
currency was the pizza dilemma.

When Switzerland decided to
remove the cap on the franc
versus the Euro the Swiss
franc rose about forty percent
and then slowly fell to a range
about twenty percent above the
previous value.

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This has been an issue for those
trading the Swiss franc but also
for pizza businesses in
Switzerland who were being
undercut in price by deliveries
from German.

According to the Independent the
currency situation caused the
Swiss to block pizza
deliveries from Germany.

Switzerland’s decision to lift the
cap on the franc’s value against
the euro has had unexpected
consequences – in the form of
intercepted pizza deliveries.

Swiss people looking for a
bargain have been dialing up
restaurants across the border in
Germany, but now the authorities
have had enough, according to
the Wall Street Journal.

Uli Burchardt, the mayor of
Constance, which borders
Switzerland to the northeast, told
the publication that German vans
have been stopped by Swiss
customs officials after it was
discovered they had been
delivering up to 60 pizzas at a
time.

The move by the Swiss bank to
let the franc float was not a
popular one with many Swiss
businesses who are finding
themselves priced out of many
markets.

This may be part of why the franc
has fallen back toward a more
acceptable trading range.

What Else Besides the
Pizza Dilemma?

The Swiss franc revaluation
bankrupted many currency
traders and made a few
millionaires too.

The Pizza dilemma is only a
small facet of the problem that
the Swiss have in anticipation of
a cheaper Euro.

The USA currently has the
healthiest economy in the world
in large part due to the
quantitative easing campaign
carried out by the US Federal
Reserve under chairman
Bernanke.

The Fed opened the flood gates
and supported credit and liquidity
at a critical time.

The EU went the austerity route
and is paying the price in terms of
flirting with deflation and worrying
about an exit of Greece, Italy,
Spain and others from the EU.

As the EU moves to more of an
easy money approach mimicking
the quantitative easing program
in the USA the prospect is very
strong for a weaker Euro.

Since the Swiss were buying
Euros and selling francs to keep
the franc from getting too
expensive it simply got to be too
expensive for a smaller nation to
be supporting the currency of the
second largest economy in the
world, the European Union.

A major problem for the Swiss in
this regard is that they have the
ultimate safe haven currency.

Just the other day the franc was
raised and then fell back on
the Greek debt deal.

The Swiss franc shed over 1
percent against the dollar on
Monday, dropping towards five-
week lows as some of the
Greece-related safety flows
waned after a conditional loan
extension for the bailed-out
country was reached late last
week.

It seems that the more problems
there are in the world the more
the Swiss are required to
manipulate their currency.

Swiss Franc Revaluation: the Pizza Dilemma

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Swiss Franc Revaluation: the Pizza Dilemma