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MEMETIC
@oskarder
@lindacorfitz
#iwdk
Memevertising by Memetic - Internet Week Denmark
Memevertising by Memetic - Internet Week Denmark
Y U MAKE THIS COMPANY
COPYWRITER
ART DIRECTOR
OLD
ENOUGH
YOUNG
ENOUGH
EXERCISE
MEME DEFINiTIONS
SHAKE YOUR WORLD
THE wierdest SLIDE
CLEVER STRATEGIES
leo
whats a
meme
WHAT IS A MEME?
leo
whats a
meme
“An IdEA, bEHAvIor, or STylE THAT SprEAdS
froM pErSon To pErSon WITHIn A culTurE”
leo
whats a
meme
WAT ?
video
RAGE
COMICS LANGUAGE
ADVICE
ANIMALS
IMAGESPHYSICALS
GIFS
RAGE COMICS
FEELINGS AND CHARACTER TRAITS
GIF
IMITATION OR A REMIX
SHORT VIDEO OR AS A FORM OF COMMeNT
LANGUAGE
ABBREVIATIONS, slang or idioms
PHYSICALS
IMITATION OR A REMIX
STRANGE positions or abnormal acts
IMAGES
OVERLAY OF TEXT OR exploitables
IMAGES
OVERLAY OF TEXT OR exploitables
VIDEO
IMITATION OR A REMIX
ADVICE ANIMALS
IMITATION OR A REMIX
DESCRIBing FEELINGS AND SITUATIONS
SEE SoMEonE you KnoW
AcT lIKE you dIdn’T
SEE THEM
1865CONFIRMED MEMES
the EVOLUTION OF
scumbag steve
Memevertising by Memetic - Internet Week Denmark
Memevertising by Memetic - Internet Week Denmark
loSES bET
“WE nEvEr SHooK
HAndS bro”
Memevertising by Memetic - Internet Week Denmark
3x scumbagsteve
WonT SlEEp WITH you
unTIl you HAvE A
GIrlfrIEnd
3x scumbagsteve
AT A funErAl
rEMEMbErS funnIEST
JoKE you EvEr HEArd
pASSES lAWS To prEvEnT IllEGAl
doWnloAdInG And pIrAcy
doWnloAdS All your prIvATE
convErSATIonS And fIlES
Memevertising by Memetic - Internet Week Denmark
355.994
8.282
10.04129.965
scumbag stacy
scumbag godscumbag brain
4.550
scumbag White house
355.994
scumbag steve
lATE To WorK
boSS WAS EvEn lATEr
MAKE JoKE
EvEryonE lAuGHS
I dId SEE your
TExT MESSAGE
I WAS Too lAzy To
TExT you bAcK
SpIll drInK on floor
TIME WIll clEAn IT up
loG on To fAcEbooK
dElETE MoM froM
frIEndS
STudIES All nIGHT
for ExAM
ovErSlEEpS
lIKE A bAnd bEforE
THEy GoT bIG
doSn’T Go on AbouT IT
I WAS looKInG THrouGH
your TExT EArlIEr
WHo’S MoM?
puT A dry ToWEl InTo
THE dryEr
cloTHES dry fASTEr
MEMES ArE noT JuST
funny pIcTurES
IT’S A WAy for younG
pEoplE To coMMunIcATE
THE ECOSYSTEM
of MEMES
WHAT If I Told you
on fAcEbooK
EvEry MEME IS A rEpoST
Human centipede
spoerg til 4chan
WWW
MEMETIC
11,6 10.4 5.6 4.7 1.3 0.1%
wHERE MEMES ARE BORN
MEMETIC
2011 2012 2013
Unique visitors in millions
35
400
731
MEMETIC
2011 2012 2013
views in billions
2
37
56
MEMETIC
KNOWLEdgE OF
memes
IN DENMARK
85%
65%
Do you know what a meme is?
15-25 25-35
JA
MEMETIC
Memevertising by Memetic - Internet Week Denmark
97% 95%
Now, do you know what a meme is?
15-25 25-35
JA
MEMETIC
37% 24%
36% 44%
17% 21%
0% 6%
10% 3%
0% 2%
WHATDOYOUTHINKOFMEMES?
15-25 25-35
9-10
7-8
5-6
3-4
1-2
0
MEMETIC
MEMEvErTISInG
ExcEllEnT.....
HOW TO USE MEMES
IN advertising
SCAPINGSTYLING JACKING
MEMETIC
styling
MEMETIC
If you ArE TAlKInG To
A younG AudIEncE
you SHould SpEAK
THEIr lAnGuAGE
Memevertising by Memetic - Internet Week Denmark
Memevertising by Memetic - Internet Week Denmark
SCAPING
MEMETIC
71,000,000
Memevertising by Memetic - Internet Week Denmark
71,000,000
30,000,000+
ORIGINAL
IMITATIONS
TRUEREACH
+
VS
2,000,000,000
1,000,000,000
twice as fasT
#GANGNAM STYLE
#HARLEM SHAKE
#GANGNAM STYLE
178,383,844
13,530,929,474#harlem shake
flawed masculinty
humor
repetitiveness
simplicity
whimsical content
“ordinaRy” people
JACKING
MEMETIC
JACKING
SOCIAL media
MEMETIC
Memevertising by Memetic - Internet Week Denmark
Memevertising by Memetic - Internet Week Denmark
2026%
2233%
2900%
LIKES
shares
comments
Memevertising by Memetic - Internet Week Denmark
Memevertising by Memetic - Internet Week Denmark
222%
140%
56%
LIKES
shares
comments
Memevertising by Memetic - Internet Week Denmark
11%
608%
109%
LIKES
shares
comments
JACKING
CAMPAIGN
MEMETIC
overly attached
I WAS looKInG THrouGH
your TExT EArlIEr
WHo’S MoM?
computer eks.
computer eks.
5.519.483
I WISH My fAMIly WASn’T So rIcH
THEn MAybE I could HAvE A poor
pErSonS WorK ETHIc lIKE you
Memevertising by Memetic - Internet Week Denmark
4,886,471
TIMING &
EFFORT
March 2014 April 2014
INTEREST OVER TIME
“OScARSELFIE”
jAN ‘11 jUL ‘11 jAN ‘12 jAN ‘13 jAN ‘14jUL ‘12 jUL ‘13
INTEREST OVER TIME
“FIRST WORLD PROBLEMS”
Effort
Time
Where you wanna be
MEMETIC
Effort
Time
Oscar selfie
First world problems
MEMETIC
CONCLUSION
Grab the attentionof young people
2
There is a new form
of communication
1
3
memevertising is
a shortcut to
viral hits
be careful
& remember
KNOW YOUR
MEME!
memetic.dk
knowyourmeme.com

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Memevertising by Memetic - Internet Week Denmark