We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.

1. DEFINE DEPLOY
DISCOVERDELIVER
WE SHAPE
SOLUTIONS
AT INTERMARKETS, WE DEFINE
AND DELIVER PURPOSE-DRIVEN
SOLUTIONS. OUR ONE-STOP SHOP
HAS STREAMLINED THEADVERTISING
PROCESS,MAXIMIZING YOUR TIME AND
MONEYWITH COHESIVE,
CROSS-CHANNEL MARKETING PLANS.
INTERMARKETS UNDERSTANDS TODAY’S
DATA-DRIVEN MARKETERS AND
AGENCIES, CONNECTING THEM WITH
TOP PUBLISHERS FOR
WIN-WIN RESULTS.
SOLUTIONS@
INTERMARKETS.NET
703.242.7878
We pinpoint your target
audience, choose
creative platforms, and
decide where to send
your message across
the web.
We sit down with you
one-on-one to walk
through the reports,
highlighting what went
right, and what we can
do even better next time.
We home in on your
objectives, goals,
and key performance
indicators in order to
craft a killer strategy
for success.
We scour the analytics
for insights, then take
action—in real time—to
optimize proactively
throughout the
campaign flight.
TURNING REASON INTO REALITY. REALITYINTO RESULTS.

2. DRIVEN BYDATA. POWERED BYPEOPLE.In today’s demanding marketplace, marketers like you require solutions to face the many challenges that come your way. Marketers need
more choices than ever—not fewer!
That’s where we come in. With Intermarkets, you’ll work with a person, not an interface, to achieve your goals. We’re here to set you up for
success with an always-on accounts team, a solutions-minded operations team, and the technology to take it all to the next level.
Match big challenges with big ideas! We
examine your goals, raw data, and success
metrics before working with you to craft a
custom-tailored, unified plan of action.
DEFINE

3. AUDIENCETARGETINGThe typical web user is served 1,707 banner ads per month1
—how
do you get their attention? Match your message to your market with
audience targeting.
By segmenting the market, you can make sure your message reaches
the right people at the right time. That’s why 80% of advertisers
and 90% of agencies and networks currently utilize targeting2
.
1
comScore, 2012 data
2
eXelate, 2013
3
Targeted ads are 2.7x more effective than non-targeted ads. (The Network Advertising Initiative, “The Value of Behavioral
Targeting,” HOWARD BEALES, March 24, 2010)
STANDARD ADVANCED PREMIUM
Geography
Age
Gender
Household income
Site
Category
Device
Frequency
Dayparting
Data sets—CRM, email, etc.
Data collection and modeling
Audience extension
Contextual
IP address
Multi-screen
80%OF ADVERTISERS
90%OF AGENCIES & NETWORKS
Retargeting
Online behaviors
Purchase intent/interest
Product owners
Past data
Personality traits (PYCO)
Social media

4. 1
Intermarkets’ Rising Star units perform astronomically well—more than 6x better than our standard units (4.3%ð27.1%) In recent studies,
IAB found that their Rising Star units performed nearly 3x better than standard units in universal interaction rate (3.9%ð9.6%).
2
Standard units averaged a CTR of 0.09%, while Rising Star units averaged 0.50% (MOAT Q2)
3
In-view rates of Rising Star and Cinema units on Intermarkets Portfolio during Q2 (MOAT)
MAKE AN IMPACTWhile we support all standard IAB ad units, we also offer bigger, bolder ad units for those looking for next-level advertising results.
A mix of IAB Display Rising Star Units and Intermarkets Exclusives, these deluxe ad units outperform standard units in categories like
universal interaction rate, universal interaction time, and average reaction time. Supercharge your advertising with the next generation
in digital display!
5XCLICKS2
OWN THE PAGE
The Roadblock
allows you to own
the environment by
showing your ads in
every placement at
the same time.
STANDOUT, QUALITY
EXPERIENCES
Large, interactive canvasses
turn advertising into a
digital experience.
6XUNIVERSAL
INTERACTION
RATE1
88%IN-VIEW RATES3

5. MOBILE IN THE MIXIn today’s hyper-connected world, mobile advertising is crucial to
your media mix. We can access millions of monthly viewers across
our mobile-accessed sites and apps! Reach consumers on the second
screen at critical points of decision-making.
1
PEW, 2013 | 2
PEW, 2013 | 3
IDC, 2013 | 4
Flurry, 2013
61%OF AMERICANS
OWN A SMART PHONE1
2.5 HRsAVERAGE TIME DAILY ON SMARTPHONES
AND TABLETS4
34%OF AMERICANS
OWN A TABLET2
TABLETSSETTO OUTSELLPCs
BYTHE YEAR 20153

6. ENGAGE YOUR AUDIENCE WITH VIDEO
4XVIDEO IS 4X BETTER THAN TV
AT DRIVING PURCHASE INTENT1
WHATYOUGETWITHINTERMARKETS
• More than 1 billion monthly video streams
• 60 billion rich media ad experiences
• Premium content on leading sites
• Pre-roll, in-banner, and social game inventory
• Site-level, page-level, and player-level
brand protection
LEVERAGE MORE THAN 5,000 CATEGORIZED SITES. TAP
INTO BILLIONS OF DAILY EXPERIENCES. OVERLAY WITH
DATA TO TARGETTHE RIGHTAUDIENCE. OPTIMIZE
BASED ON ENGAGEMENT, VIEWS, AND CLICKS. MIX
THE BRAND IMPACT AND SCALE OF TV WITH THE
TARGETING AND MEASUREMENT OF DIGITAL.
VIDEO
MEASUREMENTS OF SUCCESS
• Clickthroughs
• Completions
• Conversions
• Digital gross rating point
(GRP)
1
Nielsen

7. BETHE CONTENTCommunicate in new, innovative ways! Reach readers through their
favorite content and social networks for a more enjoyable—and
effective—ad experience.
It’s audience-shaped advertising!
NATIVE ADVERTISING
Native ads, like the ones available on the Intermarkets Portfolio
sites such as MrConservative.com, are
content-based ads that integrate seamlessly with the content
around them.
• 52% lift in Purchase Intent
• 42% higher Brand Response
SPONSORED SOCIAL
Sponsored influence is the distribution of advertiser content
through the social networks of prominent social media influencers,
such as our own Mr. Conservative:
• Facebook.com/ConservativeGroup
• 1.2 million likes
• 322,388 people talking about this
• Post sponsored videos, photos, links, stories, contests
5–20XRESPONSE RATE
1.2 MILLION
LIKES

8. SOPHISTICATED LEAD GENERATIONOrganically grow your email database with high-ROI web and mobile signup ads. Because you only
pay for qualified signups, you’ll see a return on every single ad dollar.
GROW ORGANICALLY
Capture user information across a variety of data fields, including name, email, zip code, and
more. Reach engaged users with clean, simple signup ads.
TRANSFER DATA SECURELY
Jumpstart your new relationships with secure data transfer to your email service platform (ESP).
Our solution integrates with most ESPs so that you can quickly engage your new leads with that
first, crucial touch.
KEEP LISTS CLEAN
Enjoy real-time email verification from our partners at StrikeIron, increasing message
deliverability by 90%. Clean, actionable data improves lead engagement and saves you time,
energy, and money.
AT&T
INCREASE ROI UP TO
140%

9. EMAILSOLUTIONS
INFLUENCE MILLIONS OF SMART,
ENGAGED READERS SOMEWHERE THEY
ALREADY GO EVERY DAY—THEIR INBOXES!
WHYADVERTISE IN EMAIL
NEWSLETTERS?
Email is still the best, most cost-effective
marketing tool for engaging audiences beyond
the web.
• 77% of consumers prefer to receive direct
marketing through email.1
• Seven in ten people said they made use of a
coupon or discount from a marketing email in
the past week.2
• For every dollar spent on email marketing, the
average ROI is $44.25.3
TRUST. QUALITY. PRECISION.
Utilize digital marketing’s largest canvas. Our impressively responsive lists
reach more than 15 million captivated, opt-in subscribers.
The Political Insider
500,000
MRC Action
560,000
Headline Politics
300,000
Worldview Weekend
170,000
CNSNews E-Brief
145,000
Michelle Malkin
85,000
MRC CyberAlert
110,000
The Ampersand
(Smith & Wesson Forum)
60,000
Mr. Conservative
80,000
Fred Thompson’s America
150,000
DIY Capitalism
500,000
Right Wing News
175,000
Political Outcast
523,000
Citizens United
200,000
On the Prowl
(The American Spectator)
75,000
Right and Free
100,000
Conservative Intel
110,000
Godfather Politics
400,000
The Washington Times
750,000
Gingrich Productions
900,000
PREFERRED
PARTNERS
EMAIL
PORTFOLIO
1
ExactTarget
2
Blue Kangaroo, 2012
3
Experian

10. MEETTHE
INTERMARKETS
PORTFOLIO
HIGH-VALUE READERS DEMAND
HIGH-QUALITYDIGITALEXPERIENCES
AWARD-WINNING SITES
The Intermarkets Portfolio sites rank
among the comScore Top 50 for
news and information.
Ace of Spades HQ was named the
2013 CPAC Blog of the Year.
BRAND-NAME PUBLISHERS
• Ann Coulter—Author of nine New York Times
bestsellers and recurrent guest on Fox News and CNN
• Michelle Malkin—Breitbart Award-winner, frequent Fox
News contributor, and syndicated columnist
CONSUMPTION-WORTHYCONTENT
• Mr. Conservative—72% visitor retention
INDUSTRY-TOPPING STATS
• Mr. Conservative—Universal interaction
rate over 25% (benchmark: 4%)
• Smith & Wesson Forum—0.5% CTR
(benchmark: 0.1%)
5TH
FOR UNIQUE
VISITORS
1ST
FOR AVG VISITS
PER VISITOR
When compared to
other news properties,
the Intermarkets
Portfolio rated fifth for
unique visitors, and
first for average visits
per visitor, beating
out The Huffington
Post, The Wall Street
Journal, Bloomberg,
Politico, and more!

11. MEETOUR AUDIENCE!
Highly engaged. Remarkably loyal. Seriously influential. Our high-value readers respond to
compelling digital experiences by shopping, investing, reading, watching, and buying.
Online Shoppers1
45% more likely to have spent $1,000–
$2,500 online in the past six months
Affluent Homeowners1
36% more likely to own a home worth
over $1 million
Savvy Investors1
107% more likely to have more than
$1 million in investments
Movie Buffs1
23% more likely to attend movies on
opening weekend
Car Enthusiasts1
25% more likely to buy a new car in
the next six months
Educated Consumers2
41% more likely to have a
post-graduate degree
24 MILLION REASONS
TO ADVERTISE WITH INTERMARKETS
ANATOMYOF A
PORTFOLIO READER1
• 68% male
• Average age: 35–64
• 40% have income of $100K+
PROMINENTPROFILES3
1.8 million luxury car buyers
3 million families with children
1.8 million online book-buyers
5.6 million movie buffs
3.3 million homeowners
2.8 million savvy investors
1
Comparisons based on January 2012–December 2013 comScore indexes, which measure the audience
of the Intermarkets Portfolio sites against the internet audience as a whole.
2
Comparison based on September 6, 2013 Quantcast index, which measures the audience of the
Intermarkets Portfolio sites against the internet audience as a whole.
3
Lotame 2013
4
Measured on a monthly basis
24 MILLION
READERS4
3 BILLION
EXPERIENCES4
SCALE REACH

12. THE ICONIC DRUDGE REPORT
Shaping the News Cycle
“Because of the sheer number of people who look at it and because of the attention it gets from the media, what
appears on Drudge can, for a few minutes or an entire day, drive what appears elsewhere, making it, a
force in the political news cycle for both the press and the campaigns.”
–David Chalian, ABC News
ABC NEWS
Drives More News Traffic than Twitter or Facebook
“Two decades later, Drudge remains an influential driver of traffic to top news sites. The Drudge Report’s influence
cuts across both traditional organizations such as ABC News to more tabloid style outlets such as the New York Post.
What’s more, Drudge Report drove more links than Facebook or Twitter on all the sites to which it drove traffic.”
—The Pew Research Center’s Project for Excellence in Journalism
JOURNALISM.ORG
Trusted News Source
“According to my analysis, the Drudge Report is approximately
the most fair, balanced, and centrist news outlet in the
United States.”
—Tim Groseclose, UCLA political science professor and author of Left Turn
On a scale of 0–100, Groseclose ranked Drudge Report neutral when
compared to other popular news media outlets.
Washington Times
35.4
Fox News Special Report
with Brit Hume
39.7
DrudgeReport.com
60.4
U.S. News & World Report
65.8
New York Times
73.7
Wall Street Journal
85.1
UCLA
Political Affiliation of
DrudgeReport.com Readers
60% 40%
Center-Left Right

13. TARGETING,
SIMPLIFIEDPlace your online ads in front of a targeted
audience, with behavioral, psychographic,
and demographic profiles custom-tailored to
your specifications.
BRAND SAFETY
Even with access to so many people and sites, you
don’t have to worry—we can exclude advertisements
from any sites that you find competitive or offensive.
TRANSPARENTPRICING
With Intermarkets’ innovative pricing model, you see
exactly where and what you’re spending. Outside of
our managed service fees, there are no markups or
hidden fees—you pay what we pay, eliminating waste
and boosting ROI.
EXPANDED REACH
With access to over 90% of online Americans, the
Intermarkets Audience Targeting Platform (ATP)
makes it easy to reach the thousands or millions
of people who fit a custom profile based on your
particular ad campaign’s needs.
FACEBOOK EXCHANGE
Go where more than 1 billion users spend one out
of every six minutes—Facebook. Overlay first- and
third-party data to target based on online and
offline histories, delivering more relevant messages
and launching more effective ad campaigns.
1,000s
OF TARGETING CATEGORIES
REACH THE
RIGHTAUDIENCE.
EVERYTIME.
Age:
35-54
Household Income:
$150,000
Location:
Washington, D.C.
Interests:
Financial news,
golf, luxury cars
1000s
OF SITES
REACH 200 MILLION
ONLINE AMERICANS
ATP

14. THE EVOLUTION OF REPORTING
AND OPTIMIZATION
Conversion Rate
Ratio of conversions (sale,
lead, signup, etc.) to ad clicks
In-View Time
Average length of time an ad
has been in-view
In-View Rate
Percent of impressions where
at least 50% of an ad was
in-view for at least one
continuous second
Exposure Time
The sum of in-view time
measured in hours
Interaction Rate
Percent of impressions where
the user entered frame of ad
and remained active for at
least 0.5 seconds
Interaction Time
Average length of time the user
interacted with the ad
Hover Rate
Percent of impressions
resulting in a user hovering on
the ad
Attention Quality
Ratio of users that converted
from hovering to interacting
Dwell Time
Average length of time the user
was on the page with the ad
1
Doubleclick, 2013 | 2
comScore, Starcom USA, 2009 | 3
comScore, Starcom USA, 2009
Fortunately, we now have much more sophisticated ways of
measuring campaign performance! We can look at a campaign’s
view-through impact to determine how your ad units influence
your audience to think, feel, and act differently than they
would have otherwise. We then put these actionable insights
to work, optimizing your campaign to drive more sales, signups,
responses, and more.
THEN...
When online advertisers first dipped their
toes in the murky waters of the internet, their
focus was on the most tangible evidence of
engagement: The Click.
...AND NOW
Heat Mapping:
See exactly where
and how visitors
are interacting
with an ad.
DID YOU KNOW?
• The average clickthrough rate is only 0.1%1
• 8% of internet users account for 85% of clicks2
• 84% of internet users don’t click on ads3

15. DATA MANAGEMENTWe pull from first-party, third-party, and CRM data to ensure the
most accurate segmentation possible. Then, our sophisticated Data
Management Platform (DMP) mixes and matches more than 15,000
data points to create custom-tailored targets. Finally, we deliver
and optimize your campaign in real time with detailed reporting and
actionable insights.
DATA IS CRUCIALTO WHATINTERMARKETS DOES—ITS INFLUENCE
CAN BE FELTACROSS ALLOUR SERVICES. SO WE MAKE COLLECTING,
ORGANIZING, AND ANALYZING IT A TOP PRIORITY.
15,000
DATA POINTS
ORGANIZE
COLLECT
OPTIMIZE
DELIVER

16. WHATDO YOU GET
WHEN YOU WORK WITH
INTERMARKETS?
We won’t lie—born online, we’ve got
technology running through our veins. But
when it comes to setting you up for success,
it’s the people who make the difference.
People who have your best interest at heart.
People who can guide you on your path
to success. And people who will see your
campaign through from end to end, start to
finish. That’s the Intermarkets Way.
…RESULTS.
DEDICATED CLIENTSERVICES REPRESENTATIVE
I’m here to listen to your concerns and find you the
solutions you seek.
PERSONALSALES EXECUTIVE
I make your ideas tangible with a custom-built plan just
for you.
HANDS-ON ACCOUNTMANAGER
I’m here to set up, manage, and monitor your campaign,
from start to finish.
EXPERTTRAFFICKING TEAM
We optimize your campaign’s performance by offering
actionable insights, 24/7.
SAVVYBUSINESS DEVELOPMENTSUPPORT
We keep an eye out for complementary opportunities
and ventures.
INNOVATIVE MARKETING & CREATIVE SERVICES
We can breathe new life into your message with creative ad
design and more.
MEETYOUR TEAM

17. POWERFULTOOLS
AND CAPABLE PARTNERS
ADVERTISING
ENGINES
MARKETING &
OPERATIONS
ANALYTICS &
OPTIMIZATION
DATA
MANAGEMENT

18. ADVERTISER SOLUTIONS
Faced with ever-increasing demands, today’s marketers need
to communicate in new and more effective ways. That’s where
Intermarkets delivers. We work with advertisers and agencies to
define their target audiences, deploy innovative solutions, discover
actionable insights, and deliver desired results.
PUBLISHER SOLUTIONS
We work directly with publishers to make advertising simple. Our
hands-on approach to website monetization is designed to allow
publishers to focus on what they do best—create great content. By
minimizing the time and cost of operations management, we help
to maximize the value of their digital content across all screens
and platforms.
ABOUTUSWe understand the challenges today’s marketers face in a constantly evolving digital
landscape. Data-driven and people-powered, our solutions connect advertisers, agencies,
and publishers with the most innovative and powerful tools in the media space.
REACH YOUR RIGHTMARKET. EVERYDAY.