LMCC18 Not another boring cluttered library flyer
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Jennifer Burke's presentation at LMCC18 on a tools roundup for graphic design for non-designers at the library - so no more boring, cluttered flyers! Find out more from Jennifer at IntelliCraftResearch.com or attend a free monthly webinar for library colleagues at MarketingToolTalk.com
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LMCC18 Not another boring cluttered library flyer
- 1. Not Another Boring, Cluttered Flyer! GRAPHIC DESIGN TIPS, TOOLS Jennifer Burke of IntelliCraft Research LLC @theinfohound
- 3. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC More Design Resources AD/Lib https://twitter.com/adlib_info and http://adlib.info/ Librarian Design Share https://twitter.com/LibDesignShare and https://librariandesignshare.org/ Design Principles Cheat Sheets (as seen on Twitter, thanks @SteveFranconeri!) https://www.psiweb.org/docs/default-source/2018-psi- conference-posters/48-julie- jones.pdf?sfvrsn=cb68dedb_4
- 4. https://designschool.canva.com/ Templates for nearly anything and everything: Infographics, Process charts, presentations, YouTube video thumbnails, and all major social posts and cover images
- 5. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Design Tips Contrast - very key; not just of colors, but of weights, heights, textures Repetition – tie individual elements together Alignment – for text and objects Proximity - keep related images, text, titles together Symmetry - can be powerful and calming – we are attuned to symmetry Scale - can draw attention to/away from elements Balance – scale, composition, hierarchy Know where you want reader’s eye to focus – draw them there E.g. the classic Z-pattern, at right
- 6. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC More Basic Tips White space is good and your design friend! Transparency levels can create a sense of movement – use it intentionally Rule of thirds – it’s not just for photo composition! Pick the right photos, be ready to adjust them – especially if using with text Consider color theory Use your brand colors and complementary colors By learning some design rules … you know when to break them!
- 7. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC What We Want to Avoid
- 8. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Making it Better
- 9. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Better University of Technology, Sydney Northern VA CC-Annandale Mesa Public Library
- 10. Colors, Typography COOLORS.CO 0 TO 255 ADOBE COLOR CC MY FONT + WHAT THE FONT FONT SQUIRREL GOOGLE FONTS
- 11. PDF of my brand’s colors in HEX, RGB, CMYK
- 13. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Let’s Talk Typography … Just because there are many fonts to pick from, doesn’t mean you have to! Don’t choose willy-nilly. Size matters – not all typefaces are equal. Generally – pick typefaces that are similar height Kerning = act of adjusting space between characters to create a more aesthetically pleasing, easy to read, presentation Headers, subheads and matters of scale - use size to help guide the reader to what is 1st most important, 2nd most important, so on. Also use spacing, weight, color
- 14. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Don’t Let Bad Fonts Happen to Good Flyers Just Say NO to … Comic Sans Papyrus Curlz stencil Any overly script, handing writing fonts There’s a time and place for Lumos Latino or Harry P – and it’s not on most signs or flyers!
- 19. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC More Resources for Design Tips Impact of Color in Marketing: http://www.emeraldinsight.com/journals.htm?articleid=1558119&show=abstract https://www.entrepreneur.com/article/233843 Color Assignments http://www.joehallock.com/edu/COM498/preferences.html Creative Bloq http://www.creativebloq.com/colour/choose-colour-theme-712364 Psychology of Color in Marketing https://www.helpscout.net/blog/psychology-of-color/ Modern + Classic Serifs https://www.linotype.com/8034/serif-fonts.html Responsive Typography http://www.creativebloq.com/how-to/the-rules-of-responsive-web-typography More Tools Color Hexa – like a color encyclopedia. Type in any color value and get equivalents in other formats. http://www.colorhexa.com/ Color Schemer http://www.colorschemer.com/online.html Color Scheme Designer http://colorschemedesigner.com/ LinoType www.linotype.com TypeWolf – font, type recommendations https://www.typewolf.com/ www.intellicraftresearch.com/webinars
- 22. Add your Brand elements Shows you templates for many types marketing material, in your brand elements
- 29. Jennifer Burke, IntelliCraft Research LLCJennifer Burke, IntelliCraft Research LLC Find More Examples https://ebookfriendly.com/libraries-matter-library-infographics/ https://librariandesignshare.org/category/infographics/ From Visual.ly - https://visual.ly/tag/library Public Libraries Online - http://publiclibrariesonline.org/2016/03/inspired-by-infographics/ Urban Libraries Council - https://www.urbanlibraries.org/library-infographics-pages- 202.php AASL – Strong School Libraries Build Strong Students http://www.ala.org/aasl/sites/ala.org.aasl/files/content/aaslissues/advocacy/AASL_infogra phic.pdf Visme’s 101 Infographic Examples - http://blog.visme.co/best-infographic-examples/ Creative Bloq - https://www.creativebloq.com/graphic-design-tips/information-graphics- 1232836
- 30. Tools for Quick Social Videos RIPL LUMEN 5 BITEABLE WAVE POWTOONS WHAT ELSE?
- 32. Nonprofit case studies using Ripl Creation dashboard Sharing/Posting dashboard
- 34. www.intellicraftresearch.com/library-use-animated-videos-marketing/ Still grabbed from a PowToons video (I put my logo over theirs!)
- 41. What did you like? WHAT WILL YOU TRY?
- 42. Let’s Add More! HTTP://BIT.LY/2RLSDVU
- 43. Jennifer Burke, IntelliCraft Research LLC Jburke@intellicraftresearch.com www.intellicraftresearch.com/blog MarketingToolTalk.com @theinfohound Contact Me for More!
Hinweis der Redaktion
- https://librariandesignshare.org/category/flyers-advertisements/
- Alignment – don’t scatter your text or images all over the page – use gridlines to help align
- Signage by Design: A Design-Thinking Approach to Library User Experience Edward Luca and Bhuva Narayan; vol 1, issue 5, 2016. Weave – an open-access, peer-reviewed journal for Library User Experience – Michigan Publishing Ask a Librarian – by Heather Darnell, Library Media Specialist, Northern Virginia Community College – Annandale – featured on Librarian Design Share in 2016 Film – Debt of Honor - Erin Lorandos, Mesa Public Library (in Canva) seen on Librarian Design Share https://librariandesignshare.org/2016/02/02/our-love-affair-with-canva-continues/
- Find the variations of any color – For when you want the other hues or ranges of a selected color and to get the Hex code so you can use online Tints = mix of color with white (increases lightness – top of scale), shade = mix of color + black; Tone = color + grey
- “art and technique of arranging type” But it’s more than that … How you work with the layout of an item (digital or physical), its grid; the overall color scheme, the design theme, your brand choices and identity, the message to convey. Yes, typography can emotion (make sure what you pick conveys what you meant!). Type forms are designs, created by craftspeople, with talent and experience, and with intent. There are SO MANY awesome free fonts available – many that mimic well-known, pricier versions, but others are unique creations, beautiful in their own right. BUT just b/c so many choices, doesn’t mean you MUST choose; don’t go wild. Sometimes tried/true works well. Helvetica is still great for a reason – it’s a classic beauty. Size matters - Some are fat and wide, some are skinny, some kern tightly, some are loose. Some are taller. Different fonts take up different amounts of space on page or screen. <font-face> = the HTML5 tag bringing full typography to web, allow embedding of different types into web pages
- Can take body text font-size (base font size) and multiply by ratio, to scale - scale built for harmony
- You don’t want to just mix n match fonts willy nilly. It’s hard to read. Sometimes you need/want a more formal serif font or a script or cursive font as an accent for headlines – but wonder what to pair it with – this tool shows you good combinations. All are free fonts. (go get font elsewhere)
- Get common free fonts like: Open Sans, Source Sans, Museo Slab, Raleway, etc and many others
- Yes, an infographic about … infographics. By a tool that creates infographics - Visual.ly
- Free accounts for students - 5 infographics, still has Venngage branding, graphics are shared publicly Starts at $19/mo for individual accounts – 50 image uploads, multiple pages, inc access to premium icons and charts; can export as PDF or PNG; import data straight from Excel NGOs (nonprofits) get 50% off plans - $10/month Premium plan
- On the right – McGill Library – via https://ebookfriendly.com/libraries-matter-library-infographics/
- Via Librarian Design Share – infographic for a community college library ‘year in review’ KC Frankenburger, at Parham Road Campus of Reynolds Community College library – created in Canva
- Lumen 5 – community plan, $0/Free; Pro plan $49/month [Caveat – I got a deal on 1 yr pro plan for flat, 1x fee via AppSumo]
- Lumen 5 – community plan, $0/Free; Pro plan $49/month [Caveat – I got a deal on 1 yr pro plan for flat, 1x fee via AppSumo]
- Ripl – FREE plan inc 30 second videos, 10 designs, 8 photos, 10 fonts, 3 tracks of music, share with 1 click; paid plans let you use own music, own logo, schedule posts – Pro plans start at 9.99/mo if billed yearly Case study from a dog rescue – using Ripl videos got more views, more engagement – increased awareness and interest in rescues and adoptions Ripl definitely designed for orgs, biz use social media marketing – shows stats prominently, sets an engagement goal for you
- Still from the PPT download of the PowToon I created – then I added my own logo and URL, saved and used to promote this webinar. Nice to be able to reuse the content from the animation.
- POLLS – run If you liked the webinar, tell a library or info pro friend or colleague! If you want more depth on these tools or others – contact me to create a custom webinar or training for your library or organization.
- https://docs.google.com/document/d/1MVLk9tpB5cIldhf_h87wElgWGrFX2fMP78HF-ql9lfY/edit?usp=sharing
- Like in 2 weeks or so at next Tool Talk Webinar – check out the page to signup for notification of next upcoming webinar. Or email me, Tweet at me if you have a tool you want me to talk about or you want to be a guest to talk your fave tools