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Top Instagram
Techniques To Get
More Likes
© Instrument 2013
Photos taken in the following styles
consistently perform well across a range
accounts from influential photographers
and successful brands that we’ve worked
with to regular individuals.
!

Try capturing these for your Instagram
and see the difference!
© Instrument 2013
01

ESSENTIALS
A top-down shot of everything
you’re carrying with you.
Mention appropriate brands
and related hashtags.

© Instrument 2013
02

ADVENTURE
MOBILE
Fun-seeking vehicles are
everywhere. Capture them
straight-on from the side against
a contrasting backdrop.

© Instrument 2013
03

TABLE SHOT
A top-down shot using natural
light. Compose asymmetrically
or with perfect symmetry - do
it with purpose.

© Instrument 2013
04

LANDSCAPE
Get outside! Nature is
beautiful and will do most of
the work for you. Friends add
to the adventure.

© Instrument 2013
05

FROM BEHIND
To help viewers put
themselves into the moment,
add someone to the scene.
Capture from behind.

© Instrument 2013
06

FROM WHERE
I STAND
Style points count. Let viewers
step into your shoes and see
what you see.

© Instrument 2013
07

PORTRAIT
Capture someone’s
personality. Make it unique
or keep it clean and simple.
Make it memorable.

© Instrument 2013
08

HANDS-ON
Present objects or products by
hand from out of frame.

© Instrument 2013
09

JUMPS
A picture of your friend isn’t
usually that cool. A picture of
your friend jumping is.

© Instrument 2013
10

AIRPLANES
Catch a plane in flight, close
up, or at an interesting angle.

© Instrument 2013
11

ARCHITECTURE
Showcase symmetry.
Make it iconic.

© Instrument 2013
12

REFLECTIONS
Still water, windows, and
mirrors all make for awesome
and unexpected images.

© Instrument 2013
13

BRIDGES
Shoot from under, over, or
from the side. Bonus points
for fog or with a dog.

© Instrument 2013
14

FOG
Get above or below the fog.
Photograph things rising out
of, disappearing into, or
being blanked by it.

© Instrument 2013
15

SUNSETS,
FLARES & RAYS
Shoot during the golden
hour and use lighting to
make normal scenes look
extraordinary.

© Instrument 2013
16

VANISHING
POINT
Nature, roads, paths to
nowhere (or somewhere
inspiring) tell great stories.

© Instrument 2013
17

DOWN THE
STREET
Compose with a vanishing
point to share the city and
neighborhood you're in.

© Instrument 2013
18

PHONE PHOTO
Use a first-person point of view.
Get creative with what you see
on and around the phone.

© Instrument 2013
19

WHITE
LETTERBOX
Instagram is square. Only use
white since black clashes.

© Instrument 2013
20

DOGS
Pugs, frenchies, playing
dress-up, and shake face
all work extra well.

© Instrument 2013
© Instrument 2013

© Instrument 2013
Photos used in this document are the property
of their respective photographers and used for
example purposes only.

@hershelsupply
@kylesteed
@thuglifeforevs
@hypebeast
@jakeszy
@jasonperryphoto
@polerstuff
@zachdriftwood
@thiswildidea
@kylebeck
@grantheinlein
@vsco
@anotherfeather
@sagebrown

@trashhand
@13thwhitness
@ravimongia
@moristeele
@justinknox
@seanametcalf
@vernor
@curious2119
@alexstrohl
@jeremykoreski
@johnprolly
@streetetiquette
@bejaminheath
@pauloctavious

If you would like your photo removed, please contact us at hello@weareinstrument.com

@lucaventer
@jermzlee
@andrewgallo
@carissajg
@saturday
@kevinruss
@chrisozer
@bvickery
@connor
@coldwaterkid
@thenosyt
@rypat

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Top Instagram Techniques to Get More Likes