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The Internet of Things
and the Coming Data Deluge
Webinar January 28th 2015
Chris Robson, SVP Research Science, ORC International
HOUSEKEEPING
Duration: 1 hour
Recording available
within the next week
Questions?
• Use the Q&A box
• Twitter
@ORCIntl
@CRobsonORC
You are on mute
Topics
o A Little Story
o The Internet of Things
o Physical Computing
o All That Data!
o Opportunities – and Challenges – for Research
Dr. Claude Robinson
Radio Act 1927
November 2, 1920
The world’s first broadcast by a commercially
licensed radio station
The Harding-Cox Presidential Election Returns.
Announcer Leo Rosenberg delivered the results starting at
6:00pm.
1929 Filing
[Webinar] The Internet of Things and the Coming Data Deluge
Bottom Line:
Research based on monitoring real behavior
through household devices is not new…
THE INTERNET OF THINGS
[Webinar] The Internet of Things and the Coming Data Deluge
[Webinar] The Internet of Things and the Coming Data Deluge
CES 2014
CES 2015
OK, So it was the “New Shiny” in
2014, but we’ve moved on, right?
“Here are the easy facts: In 2008, the number of Internet-
connected devices first outnumbered the human
population, and they have been growing far faster than
have we. There were 13 billion Internet-connected devices
in 2013, according to Cisco, and there will be 50 billion in
2020. These will include phones, chips, sensors, implants,
and devices of which we have not yet conceived.”
Patrick Tucker, The Naked Future: What Happens In a World That Anticipates Your Every Move?
CONNECTED DEVICE EXAMPLES
The Good…
The – untested…
The Quantified Self
Location, Location, Location.
PHYSICAL COMPUTING
How our computers see us today…
From “Physical Computing: Sensing and Controlling the Physical
World with Computers” – Dan O'Sullivan and Tom Igoe
Physical Computing
Sensors
Actuators
Interaction
It’s All About Transducers: Sensors and Actuators
I’m a big fan of the sensor business. I think that’s the
future of technology… In a sensor-driven world, the
information is accumulated and gathered everywhere
with no action by the user.
- Mark Cuban
Transducers in an iPhone 5s
o Touchscreen
o Buttons
o Microphone x2 and Speaker
o Camera x2
o Fingerprint Reader
o Proximity Sensor
o XYZ Accelerometer
o Ambient Light Sensor (ALS)
o Magnetometer
o Gyroscopic Sensor
o GPS
o Liquid Contact Sensors
“We are all Cyborgs now” – Amber Case
Not Just Phones and Thermostats
GE Evolution Locomotive
250 Sensors
9 Million Data Points per Hour
“The Industrial Internet”
Physical Computing and The Maker Movement
SO WHAT?
Implications for Market Research
New data sources
Privacy and ethics
New tools and techniques to learn
Real behavior, not stated
Data, Data and More Data
The Challenge
o We can amass all of the data in the world, but if it doesn’t help to
save a life, allocate resources better, fund the organization, or avoid a
crisis, what good is it?
Chris Taylor, HBR
o “Big data” isn’t about exabytes or petabytes. It’s not about velocity.
It’s not a project or Hadoop or any other single thing. Big data is a
journey that every company must take to close the gap between the
data that’s available to them, and the business insights they’re
deriving from that data.
Fatemeh Khatibloo, Forrester
What is the Role of MR in Closing the Gap?
ARE YOU EXCITED OR NERVOUS?
The Shifts We Need To Make
Descriptive ► Predictive
Asking ► Gathering
Frequentist ► Bayesian
Small ► Large Data Sets
Statistical SW ► Data Mining SW
Statisticians ► Statisticians and Coders
Single Datasets ► Integrated Data
New Methods, New Tools, New Skills
The Future of MR Teams
Questions? Ideas?
Chris Robson
SVP, Research Science, ORC International
@CRobsonORC
Christopher.Robson@ORCInternational.com
To learn more, email us at: answers@orcinternational.com
Visit our website at www.orcinternational.com
Follow us on Twitter: @ORCIntl

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[Webinar] The Internet of Things and the Coming Data Deluge

  • 1. The Internet of Things and the Coming Data Deluge Webinar January 28th 2015 Chris Robson, SVP Research Science, ORC International
  • 2. HOUSEKEEPING Duration: 1 hour Recording available within the next week Questions? • Use the Q&A box • Twitter @ORCIntl @CRobsonORC You are on mute
  • 3. Topics o A Little Story o The Internet of Things o Physical Computing o All That Data! o Opportunities – and Challenges – for Research
  • 5. Radio Act 1927 November 2, 1920 The world’s first broadcast by a commercially licensed radio station The Harding-Cox Presidential Election Returns. Announcer Leo Rosenberg delivered the results starting at 6:00pm. 1929 Filing
  • 7. Bottom Line: Research based on monitoring real behavior through household devices is not new…
  • 12. CES 2015 OK, So it was the “New Shiny” in 2014, but we’ve moved on, right?
  • 13. “Here are the easy facts: In 2008, the number of Internet- connected devices first outnumbered the human population, and they have been growing far faster than have we. There were 13 billion Internet-connected devices in 2013, according to Cisco, and there will be 50 billion in 2020. These will include phones, chips, sensors, implants, and devices of which we have not yet conceived.” Patrick Tucker, The Naked Future: What Happens In a World That Anticipates Your Every Move?
  • 20. How our computers see us today… From “Physical Computing: Sensing and Controlling the Physical World with Computers” – Dan O'Sullivan and Tom Igoe
  • 22. It’s All About Transducers: Sensors and Actuators I’m a big fan of the sensor business. I think that’s the future of technology… In a sensor-driven world, the information is accumulated and gathered everywhere with no action by the user. - Mark Cuban
  • 23. Transducers in an iPhone 5s o Touchscreen o Buttons o Microphone x2 and Speaker o Camera x2 o Fingerprint Reader o Proximity Sensor o XYZ Accelerometer o Ambient Light Sensor (ALS) o Magnetometer o Gyroscopic Sensor o GPS o Liquid Contact Sensors “We are all Cyborgs now” – Amber Case
  • 24. Not Just Phones and Thermostats GE Evolution Locomotive 250 Sensors 9 Million Data Points per Hour “The Industrial Internet”
  • 25. Physical Computing and The Maker Movement
  • 27. Implications for Market Research New data sources Privacy and ethics New tools and techniques to learn Real behavior, not stated Data, Data and More Data
  • 28. The Challenge o We can amass all of the data in the world, but if it doesn’t help to save a life, allocate resources better, fund the organization, or avoid a crisis, what good is it? Chris Taylor, HBR o “Big data” isn’t about exabytes or petabytes. It’s not about velocity. It’s not a project or Hadoop or any other single thing. Big data is a journey that every company must take to close the gap between the data that’s available to them, and the business insights they’re deriving from that data. Fatemeh Khatibloo, Forrester What is the Role of MR in Closing the Gap?
  • 29. ARE YOU EXCITED OR NERVOUS?
  • 30. The Shifts We Need To Make Descriptive ► Predictive Asking ► Gathering Frequentist ► Bayesian Small ► Large Data Sets Statistical SW ► Data Mining SW Statisticians ► Statisticians and Coders Single Datasets ► Integrated Data New Methods, New Tools, New Skills
  • 31. The Future of MR Teams
  • 32. Questions? Ideas? Chris Robson SVP, Research Science, ORC International @CRobsonORC Christopher.Robson@ORCInternational.com To learn more, email us at: answers@orcinternational.com Visit our website at www.orcinternational.com Follow us on Twitter: @ORCIntl

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