"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
5. Radio Act 1927
November 2, 1920
The world’s first broadcast by a commercially
licensed radio station
The Harding-Cox Presidential Election Returns.
Announcer Leo Rosenberg delivered the results starting at
6:00pm.
1929 Filing
12. CES 2015
OK, So it was the “New Shiny” in
2014, but we’ve moved on, right?
13. “Here are the easy facts: In 2008, the number of Internet-
connected devices first outnumbered the human
population, and they have been growing far faster than
have we. There were 13 billion Internet-connected devices
in 2013, according to Cisco, and there will be 50 billion in
2020. These will include phones, chips, sensors, implants,
and devices of which we have not yet conceived.”
Patrick Tucker, The Naked Future: What Happens In a World That Anticipates Your Every Move?
22. It’s All About Transducers: Sensors and Actuators
I’m a big fan of the sensor business. I think that’s the
future of technology… In a sensor-driven world, the
information is accumulated and gathered everywhere
with no action by the user.
- Mark Cuban
23. Transducers in an iPhone 5s
o Touchscreen
o Buttons
o Microphone x2 and Speaker
o Camera x2
o Fingerprint Reader
o Proximity Sensor
o XYZ Accelerometer
o Ambient Light Sensor (ALS)
o Magnetometer
o Gyroscopic Sensor
o GPS
o Liquid Contact Sensors
“We are all Cyborgs now” – Amber Case
24. Not Just Phones and Thermostats
GE Evolution Locomotive
250 Sensors
9 Million Data Points per Hour
“The Industrial Internet”
27. Implications for Market Research
New data sources
Privacy and ethics
New tools and techniques to learn
Real behavior, not stated
Data, Data and More Data
28. The Challenge
o We can amass all of the data in the world, but if it doesn’t help to
save a life, allocate resources better, fund the organization, or avoid a
crisis, what good is it?
Chris Taylor, HBR
o “Big data” isn’t about exabytes or petabytes. It’s not about velocity.
It’s not a project or Hadoop or any other single thing. Big data is a
journey that every company must take to close the gap between the
data that’s available to them, and the business insights they’re
deriving from that data.
Fatemeh Khatibloo, Forrester
What is the Role of MR in Closing the Gap?
30. The Shifts We Need To Make
Descriptive ► Predictive
Asking ► Gathering
Frequentist ► Bayesian
Small ► Large Data Sets
Statistical SW ► Data Mining SW
Statisticians ► Statisticians and Coders
Single Datasets ► Integrated Data
New Methods, New Tools, New Skills
32. Questions? Ideas?
Chris Robson
SVP, Research Science, ORC International
@CRobsonORC
Christopher.Robson@ORCInternational.com
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