The Future of Research: Inspiring, Always on, Anytime-Anywhere, Observing, Participating, and Co-Creating by Adriana Rocha of eCGlobal Solutions - Presented at the Insight Innovation eXchange North America 2013
Ähnlich wie The Future of Research: Inspiring, Always on, Anytime-Anywhere, Observing, Participating, and Co-Creating by Adriana Rocha of eCGlobal Solutions - Presented at the Insight Innovation eXchange North America 2013
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The Future of Research: Inspiring, Always on, Anytime-Anywhere, Observing, Participating, and Co-Creating by Adriana Rocha of eCGlobal Solutions - Presented at the Insight Innovation eXchange North America 2013
8. WEB 3.0
“I'm selling this data for $2 a day. If more people do
the same, I'm thinking marketers could just pay us
directly for our data. It might sound crazy, but so is
giving all our data away for free.”
10. 1. THE SHIFT IN MARKETING POWER
Digital technology has enabled a shift in market
power from the makers of goods and services to the
peoplethat buy them.
11. 2. THE PERSONAL CLOUD
“Today, only about 7% of personal data is stored in
the cloud, but 36% of consumer data will be stored
in the cloud within four years (Gartner).”
12. 3. BIG DATA
“There will be 50 X more data available in 2020
than we in 2010 “ (IDC)
By 2020 there will be 50 billion connected devices
worldwide. Each of these devices will be
generating data. (Ericsson)
21. Collaboration Model
Consumers BrandsResearchers
User Experience
Social, Local, Mobile
Gamification
Segmentation
Online Communities & Apps
Easy Integration (APIs)
DIY or DIO
Activities
Pay as you go or Subscriptions
Advanced Analytics
Reports & Dashboards
28. Heart – Redesigned
PULL
Pull Data from
DataMart
Deep Segmented
Consumer Profiles
Customized Set of Questions
DIY + Facial Coding
New data dimensions
Larger sample, smaller questionnaire
Integrated with real time dialogues + Advanced Analytics
User experience:
fun, interactive, all screens
+
+
29. 1. Have an holistic view of
their consumers,
combining data from
multiple sources and
formats, including TV
ratings, social media,
primary research
and web analytics.
2. Efficient Data
visualization & Delivery
30. DIRECTV – Digital Properties
Online Panel Community Social Media + Web Presence DTV Ratings
Trackers & Ad-hoc studies
31. DIRECTV – Data Integration & Visualization Plan
Data Integration Plan (Subscriber ID) Big Data
Data Visualization & Delivery
AllDience Database
at eCGlobal’s Servers
AllDience App Lite &
PRO Versions (Apple
Store & Google Play)
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