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BSI,[object Object],Social Media Success-Factors,[object Object],Hamburg, 10. January 2010,[object Object]
BSI,[object Object],Success-Factors – Brands with flexible corporatestructuresand a strong customerunderstandingaremorelikelytosucceed in theSocial Media Biz,[object Object],Recently,[object Object],Strong Customer Focus,[object Object],Social Media losers:,[object Object],Are significantlyslower in time-to-marketexecutions,[object Object],Have a weakcustomerunderstanding,[object Object],Don‘thave a cluehowto handle Social Media on a dailybasis,[object Object],Take thewrongstepstoallocatebudgets,[object Object],Flexible IT-Departments,[object Object],Legal Authority forSocial Media,[object Object],Right Budget-Allocation,[object Object],24/7 Social Media Support,[object Object],Source: Brand Science Institute						                              n=632 Corporate Delegates,[object Object]

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Social Media Success-Factors

  • 1.
  • 2.