The document discusses what investors look for when deciding whether to fund a startup. It explains that there are different types of investors, including VC/private funds, angels, strategic investors, public markets, incubators, and crowdfunding. All investors want to see a large market opportunity, a great management team, and a compelling product or service. However, each investor type has different motivations. VC/private funds seek huge returns from just a few companies and aim for 10x returns within 10 years. Angels consider their personal interests. Strategic investors worry about competition. Public markets and incubators focus on following rules and putting on a good show. Crowdfunding appeals to the crowd. The document uses Yelp as