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EIA2017Italy - Bianca Praetorius - Pitch It, Like A Polaroid Picture
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EIA2017Italy - Bianca Praetorius - Pitch It, Like A Polaroid Picture
1.
Pitch it, like
a polaroid picture. Bianca Praetorius Startup Pitch trainer @bancia
2.
Who am I?
3.
Initially, I am
an actress.
4.
Offspring of Tech-Engineer-Nerd
family
5.
Sudoku-Mum Tetris-Dad
6.
Multi-Telco-Dad Mobile-phone- Mum
7.
Mrs.GIF- Mum Mr.JPG-Dad
8.
9.
…Startup Pitchtrainer
10.
How to NOT mess up your
pitch.
11.
What’s a pitch?
12.
One person
13.
On a stage.
14.
Tries to bring
the Inside of their head..
15.
...Into the heads
of their AUDIENCE.
16.
In 3 Minutes.
17.
But why? What now?
18.
Welcome to the
default setting:
19.
20.
Tech - audience
is hard.
21.
Investor
22.
Tech-journalist
23.
Tech-journalist Audience
24.
Tech-journalist Audience Eco-system
25.
Everyone, after your pitch.
26.
27.
28.
29.
....so what is it
that you DON‘T want to happen?
30.
31.
32.
33.
The holy, magical secrets of pitching
34.
This might hurt…
35.
Nobody. Tells. You. The. Truth.
36.
Get honest feedback.
37.
What YOU think your
pitch looks like
38.
What YOUR TEAM thinks
your pitch looks like
39.
What your pitch ACTUALLY looks
like
40.
Look through the
eyes of the listener. Look through the eyes of your audience.
41.
Elevator Pitch??
42.
„So,What-are-you-doing-pitch“
43.
No Buzzword-Bingo.
44.
6.No Buzzword-Bingo!! Precision is
king.
45.
Divider Example 1 KEEP CALM AND MAKE A
LISTMake a list.
46.
Say less.
47.
lcome to some
STRUCTUR
48.
1. Teaser Visual one-sentence-pitch +
49.
We do wigs
for cats.
50.
2. The Problem.
51.
Problem
52.
3. The Solution.
53.
Solution
54.
4.The Product
55.
Tell me your
UX. Show me some UI.
56.
5. The Market. How
big? Current status? Background?
57.
Be Visual with
any numbers. And precise.
58.
6.Business model Your current
idea of how to make money with that.
59.
Who else currently
tries this? Why are you better? 7.Competition
60.
Where are you
right now? 8.Roadmap
61.
Who are you
& why do you rock? 9.Team
62.
Who are you
& why do you rock? 9.Team
63.
10.Call to action! Be
specific. What do you need right now?
64.
1.Teaser/Visual 2.Problem 3.Solution 4.Product 5.Market 6.Business Model 7.Competition 8.Roadmap 9.Team 10.Call to
action
65.
1.Teaser/Visual 1.1. Traction! 2.Problem 3.Solution 4.Product 5.Market 6.Business Model 7.Competition 8.Roadmap 9.Team 10.Call
to action
66.
1.Teaser/Visual 1.1 Team!! 2.Problem 3.Solution 4.Product 5.Market 6.Business Model 7.Competition 8.Roadmap 9.Team 10.Call
to action
67.
Death by powerpoint
68.
No boring text
charts. Don´t do it. They are really boring.
69.
Use pretty pictures
instead.
70.
71.
72.
73.
You get the
idea.
74.
75.
Please don’t.
76.
One thought per
slide.
77.
What shows the
slide? What do I say?
78.
Don’t prove your academic degree
in a pitch.
79.
Be easy on
your words.
80.
Chapter 2.
81.
Let’s talk about
fear.
82.
Surviving Zero Feedback.
83.
The Body is
Boss.
84.
Move conscious &
bold.
85.
Love your hands.
86.
Using the space
87.
Eye contact.
88.
Pitch. Repeat. Pitch
again. Repeat.
89.
Divider Example 1 The
voice.
90.
Voice. Carries. Power.
91.
Watch your melody. #Don’tQuestionYourself
92.
Find your natural
voice.
93.
Don’t speak to
fast.
94.
Don’t use only
one tone of voice.
95.
Conduct your orchestra.
96.
„Thank you for
having me…“ „Let me quickly walk you through that…“ „Such an honor to speak today…“ „Thank you for taking the time…“ „Eeerrrmm…“
97.
98.
#KissTheElephant
99.
I know it’s
a lot. (but you can do it.)
100.
101.
Your Pitch. You. *You are
Batman.
102.
Love & Critique @bancia Bianca
Praetorius Cheers. <3 Find me on
Hinweis der Redaktion
This is a really hard thing to do, because you know so much about your idea, product, market… But try to pretend Amnesia! Try to think about what does somebody need to know FIRST to understand your idea. Which leads us to our next point…and movie 4