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European Innovation Academy - Nice
How to
DEPLOY
Social Networks
for
Customer Engagement
European Innovation Academy - Nice
Sophie Gironi
Head of Comms
Gandi
@sophiegironi
Julie Cros
Co-Founder
Post Planner
@livejulie
European Innovation Academy - Nice
Technology
changed
our
LIVES
European Innovation Academy - Nice
I want it
HERE
&
I want it
NOW
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
European Innovation Academy - Nice
Everyone is a media
European Innovation Academy - Nice
European Innovation Academy - Nice
What does
SPEED
changes
for
business
European Innovation Academy - Nice
New needs
European Innovation Academy - Nice
European Innovation Academy - Nice
new business models
European Innovation Academy - Nice
ENLARGE
your
Tribe(s)
European Innovation Academy - Nice
Stay in contact is easy
European Innovation Academy - Nice
New relationship types
European Innovation Academy - Nice
Social image construction through purchase
European Innovation Academy - Nice
What do
TRIBES
changes
for
business
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
European Innovation Academy - Nice
European Innovation Academy - Nice
Why should your
cOMPANYbe
ACTIVE
on
SOCIAL MEDIA
DEVELOP BRAND IMAGE
ENLARGE YOUR AUDIENCE
CONTROL YOUR MESSAGE
STIMULATE CO-CREATION
STIMULATE PARTICIPATION
CONVERT IRL
VALUE CUSTOMERS
European Innovation Academy - Nice
How to
DEPLOY
Social Networks
for
Customer Engagement
European Innovation Academy - Nice
LISTEN
to
your
ECOSYSTEM
European Innovation Academy - Nice
European Innovation Academy - Nice
European Innovation Academy - Nice
European Innovation Academy - Nice
THINK
about
your
STRATEGY
European Innovation Academy - Nice
Which
CONTENTfor
which
RESULT
BTOB
INFORM, DISCUSS,
EDUCATE & CONVINCE
BTOC
INFORM, DISCUSS,
ENTERTAIN & TELL A STORY
BTOB & BTOC
DEFINE KPIs
European Innovation Academy - Nice
Which
PLATFORMfor
which
AUDIENCE
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
European Innovation Academy - Nice
HOW?
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
European Innovation Academy - Nice
GET
the
sh*t
DONE
European Innovation Academy - Nice
STEP 1
SET UP 

PLATFORMS
European Innovation Academy - Nice
STEP 2
SET UP 

TOOLS
European Innovation Academy - Nice
STEP 3
START

PUBLISHING
European Innovation Academy - Nice
STEP 4
MEASURE

& START AGAIN
European Innovation Academy - Nice
Thanks for
LISTENING
European Innovation Academy - Nice
Sophie Gironi
Head of Comms
Gandi
@sophiegironi
Julie Cros
Co-Founder
Post Planner
@livejulie

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