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EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
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EIA2016 - Sophie Gironi & Julie Cros. How to Deploy Social Networks for Customer Engagement
1.
European Innovation Academy
- Nice How to DEPLOY Social Networks for Customer Engagement
2.
European Innovation Academy
- Nice Sophie Gironi Head of Comms Gandi @sophiegironi Julie Cros Co-Founder Post Planner @livejulie
3.
European Innovation Academy
- Nice Technology changed our LIVES
4.
European Innovation Academy
- Nice I want it HERE & I want it NOW
6.
European Innovation Academy
- Nice Everyone is a media
7.
European Innovation Academy
- Nice
8.
European Innovation Academy
- Nice What does SPEED changes for business
9.
European Innovation Academy
- Nice New needs
10.
European Innovation Academy
- Nice
11.
European Innovation Academy
- Nice new business models
12.
European Innovation Academy
- Nice ENLARGE your Tribe(s)
13.
European Innovation Academy
- Nice Stay in contact is easy
14.
European Innovation Academy
- Nice New relationship types
15.
European Innovation Academy
- Nice Social image construction through purchase
16.
European Innovation Academy
- Nice What do TRIBES changes for business
18.
European Innovation Academy
- Nice
19.
European Innovation Academy
- Nice Why should your cOMPANYbe ACTIVE on SOCIAL MEDIA
20.
DEVELOP BRAND IMAGE
21.
ENLARGE YOUR AUDIENCE
22.
CONTROL YOUR MESSAGE
23.
STIMULATE CO-CREATION
24.
STIMULATE PARTICIPATION
25.
CONVERT IRL
26.
VALUE CUSTOMERS
27.
European Innovation Academy
- Nice How to DEPLOY Social Networks for Customer Engagement
28.
European Innovation Academy
- Nice LISTEN to your ECOSYSTEM
29.
European Innovation Academy
- Nice
30.
European Innovation Academy
- Nice
31.
European Innovation Academy
- Nice
32.
European Innovation Academy
- Nice THINK about your STRATEGY
33.
European Innovation Academy
- Nice Which CONTENTfor which RESULT
34.
BTOB INFORM, DISCUSS, EDUCATE &
CONVINCE
35.
BTOC INFORM, DISCUSS, ENTERTAIN &
TELL A STORY
36.
BTOB & BTOC DEFINE
KPIs
37.
European Innovation Academy
- Nice Which PLATFORMfor which AUDIENCE
41.
European Innovation Academy
- Nice HOW?
45.
European Innovation Academy
- Nice GET the sh*t DONE
46.
European Innovation Academy
- Nice STEP 1 SET UP PLATFORMS
47.
European Innovation Academy
- Nice STEP 2 SET UP TOOLS
48.
European Innovation Academy
- Nice STEP 3 START PUBLISHING
49.
European Innovation Academy
- Nice STEP 4 MEASURE & START AGAIN
50.
European Innovation Academy
- Nice Thanks for LISTENING
51.
European Innovation Academy
- Nice Sophie Gironi Head of Comms Gandi @sophiegironi Julie Cros Co-Founder Post Planner @livejulie