Marshall Van Alstyne

Greater Boston Area, MA United States

Professor at Boston University

Education

I research, teach, and consult on the topics of information and economics. This spans IT productivity, information goods, social spread of information, and network business models. Papers with Gandal, King, Brynjolfsson & Aral were among the first to measure the dollar output of individual information workers. Work with Loder & Wash showed how to create advertising markets that reduce spam and potentially create more value for users than even perfect filters by boosting trade in valuable information. Research with Geoff Parker helped co-invent the concept of “two sided networks” a theory pricing and strategy now taught in business schools worldwide. Patents include a means of preserving...