Your Content Marketing Machine Is Broken—And There's Only One Thing That Can Save It
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B2B content marketing is broken. Learn why user-generated content is the solution, and how other brands are leveraging their customer's voices to tell powerful stories and increase their reach in this short primer for marketing executives.
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Your Content Marketing Machine Is Broken—And There's Only One Thing That Can Save It
- 1. Yourcontentmarketing machineisbroken and there’s only one thing that can save it www.influitive.com
- 3. 51%ofB2Bmarketers saytheyplantoincrease theirinvestmentin contentmarketingover thenextyear B2B CONTENT MARKETING: 2016 BENCHMARKS, BUDGETS, AND TRENDS—NORTH AMERICA (CONTENT MARKETING INSTITUTE)
- 5. Contentmarketing makesup25%ofthe averageB2Bmarketing budget(ormore) 4 THINGS EFFECTIVE ENTERPRISE MARKETERS GET RIGHT [EXCLUSIVE RESEARCH] – (CONTENT MARKETING INSTITUTE)
- 7. Yourbuyersare drowningincontent 83% of buyers feel overwhelmed by the amount of content available to them 2016 CONTENT PREFERENCES SURVEY: DEMAND GEN REPORT
- 8. Theydon’ttrustwhatyou’re crankingout (Only 9% of B2B buyers say they trust vendor content like white papers) B2B BUYERS DON’T TRUST VENDORS’ ONLINE CONTENT: CMO COUNCIL
- 9. “Buyersarenothappywithvendors. Theircontent[tendstobe]over-technical, product-centric,andself-serving.” -DonovanNeale-May,executivedirectoroftheChiefMarketingOfficer(CMO)Council B2B BUYERS DON’T TRUST VENDORS’ ONLINE CONTENT: CMO COUNCIL
- 11. It’scalled user-generated content(UGC) Learn how you can bring UGC to your B2B content strategy in this how-to guide: Skip ahead to download the eBook or keep clicking to learn more
- 17. “Theinternetandsocialwebhavemadeitpossible foranyvoicetobeheard...buttobetrulyheardyou havetobeauthentic.Ifnot,youwillbediscovered, youwillbeexposed,andyou’llbederided.” HankBarnes,ResearchVicePresidentatGartner RADICAL AUTHENTICITY – ITS TIME HAS COME (BUT TIMING COUNTS)
- 21. “Advocatemarketingmultiplies thenumberandreachofvoices talkingaboutyou—atamuchlower costthantraditionalchannels.” FORRESTER REPORT: ADVOCATE MARKETING CREATES B2B CUSTOMER RELATIONSHIPS THAT LAST A LIFETIME
- 24. 1.Developideas User-generatedideas guarantee yourcontent will resonate with youraudience
- 25. TheideaforTouchBistro’s top-performingpieceof contentwassuggestedby thecompany’sadvocates IPAD POINT-OF-SALE SYSTEM FOR RESTAURANTS
- 27. User-generated contentsaved $500Kinsupport costs K-12 EDUCATION TECHNOLOGY AND GLOBAL NETWORK
- 28. 3.Distributecontent Amplify the reachand authenticityofyour content through youradvocates’ networks
- 29. In4months,advocates drove50Kuniquevisits fromsocialsharesto MongoDB’swebsite OPEN SOURCE DATABASE SOFTWARE
- 30. Advocate-distributed contentincreasedreach andengagementby10% andclicksby5% TEACHING AND LEARNING SERVICES POWERED BY TECHNOLOGY
- 31. Here’showtoget started Share this how-to guide with your content team. Each chapter was written by a B2B marketer who has put user-generated content at the heart of their content strategy.
- 32. 4.6 / 5 4.69 / 5 4.9 / 5 Amplify your customers’ voices with Influitive’s advocate marketing platform. Createpowerful,advocate-generatedcontentthat resonateswithbuyersandincreasesyourbrand’sreach www.influitive.com Contact Us