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@INFLUITIVE@INFLUITIVE
The Year of the Customer
Marketer
2017 Benchmark Report Presentation
January 26 10 AM PT | 1PM ET
@INFLUITIVE@INFLUITIVE
Steve Gershik
CEO and
Principal
Koyne Marketing
Jim Williams
VP Marketing
Influitive
Nicole Granucci
Head of Global
Customer Marketing
Genesys
Sandy Turcotte-Lim
Director, Advocate &
Content Marketing
aPriori Technologies
Will Robins
Sr Business
Operations Associate
Gainsight
@INFLUITIVE
Creating
Advocates
Marketing to
Customers
@INFLUITIVE@INFLUITIVE
Housekeeping
● Presentation: 35-40 minutes
● Q&A to follow
● Haven’t read the report?
Download it at Influitive.com
under Resources
@INFLUITIVE
Company
Type
Respondent
Role
HQ Location
Annual
Revenue
60%
under $25
million
40% over
$26
million
77%
B2B
7% B2C
83%
North
America
13%
Europe
55% in
Marketing
Roles
22%
CEO/Owner
10% in
Customer
Service
Roles
@INFLUITIVE
Customer Marketing: Poised for Growth
expect their programs
to grow
93%
will increase staffing
or budget 62%
@INFLUITIVE
More strategic alignment needed between
activities and metrics
Most widely used customer marketing activities. Most tracked customer marketing metrics.
@INFLUITIVE
Customer Marketers Need Help Reporting
Revenue
27%
do not track
program results
@INFLUITIVE
B2B’s New Power Couple: CMO & VP CS
18%
do not have a customer
satisfaction program in
place
100% of these were small
companiesYears of customer satisfaction program.
@INFLUITIVE
Large companies are more satisfied with their
customer marketing programs
Corresponding Trends
● Revenue
● Customer Satisfaction
Programs
Satisfaction with customer marketing results
Why?
@INFLUITIVE
AdvocateHub, the Advocate Marketing Platform
mobileweb embedded

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The Year of the Customer Marketer - 2017 Benchmark Report Presentation