Bill Faeth and Michelle Kraker help you discover the secrets to setting up a winning facebook page

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2. MEET THE PRESENTERS
Serial Entrepreneur, retired
golf pro, wine lover, Inbound
Marketing guru.
Twitter obsessed, fashionista,
dog lover, speaks fluent
sarcasm.
Tweet us at @inboundagent
Use the hashtag #fbchat
Email us:
agent@inboundmarketingagents.com
Use the window pane (live chat only)
BILL FAETH,
PRESIDENT & CEO
MICHELLE KRAKER,
VP, SOCIAL MEDIA
HOW TO ASK
QUESTIONS
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4. SOCIAL MEDIA WORLD OF MOUTH
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REACH A NEW AUDIENCE
BUILD YOUR COMMUNITY
THE GOLDEN TICKET >> ROI

5. POWER STATS: FACEBOOK
42% of businesses say
Facebook is critical or
important to their success
(Hubspot)
“There are one billion posts per
day made on Facebook. The
average user spends nearly 7 hours
per month on the social
networking site, and one out of
every five page views on the
Internet is on Facebook.” (Visual.ly)
90% of small businesses
are on Facebook, and
roughly two-thirds post
more than once per week.
(Leaders West)
80% of Americans using
social media prefer to use
Facebook for interacting
with brands. (Hubspot)
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90% 42% 80% 7hrs

6. THE FACEBOOK EFFECT
Having a strong Facebook presence places your business at the forefront of these
conversations and provides a venue for your customers to publicly recommend your brand
to their network of friends and connections.
1.11 BILLION MONTHLY ACTIVE USERS &
655 MILLION
DAILY ACTIVE USERS
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7. MORE THAN 245.2 MILLION INTERNET USERS IN THE U.S.
158.9 MILLION OF THOSE USERS ARE ON FACEBOOK
(WWW.NEWMEDIATRENDWATCH.COM)
OBSESSED WITH FACEBOOK
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9. IMAGES & SPECIFICS
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Profile Picture:
Use Brand Logo
Cover Photo:
851 x 315 pixels
Cover photo
Albums - photos of
behind the scenes
Profile picture
Content
Connect on back end
Tabs
Social app integrations
Responsiveness
Tagging
Engagement
About Me, company
address, contact info

10. SETTING UP TABS
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Tabs store more information about your
company—you can feature videos, links to
offers, etc.
Only four are immediately visible on the
page, so decide which products or services
are the most important and place them in
these tabs
If you use applications like Pinterest, they
will show up automatically in your tabs
You can also create custom tabs specific
for your business—many online tutorials
will show you how to do this

11. INCREASE FOLLOWERS
& BRAND EVANGELISTS
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12. STRATEGY
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Your posts should be structured with the following
questions in mind:
What demographic are you targeting?
When are the best times to post for my audience?
What sort of things do you want your company to be
known for?
Don’t just post all company-specific content.
Going off-topic can also do a lot of good:
“Try to get those silent types to engage with you by varying your content,
by trying to appeal to their passion points beyond just the topics your
brand is comfortable with discussing… Just asking your fans what their
favorite Olympic sport can inspire people to participate and root for the
sport of their choice.”
--Ekaterina Walter,
Social Innovator, Intel

13. CONTENT
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Keep updates short so they’re easy to read; 100
characters or fewer is ideal
Use directive words to encourage interaction: Things
like “Tell us,” “Comment,” and “Post,” have been found
to be the most successful
Ask questions at the end of some of your posts, i.e.
“Spring cleaning time at the office—what cleaning
chore do you hate most?” Posts with questions at the
end do 15% better than posts with questions at the
beginning. (Social Media Examiner)

14. ENGAGEMENT
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Fan Like (Social Plugin)
on Brand Site
Fan's Wall
Friend's News Feed

15. ENCOURAGE STAFF TO INTERACT
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YOUR STAFF IS YOUR MOST
VALUABLE RESOURCE FOR
INTERACTING WITH YOUR
SOCIAL MEDIA NETWORKS.
THEY ARE YOUR INTERNAL
BRAND EVANGELISTS.

16. What is it and why it matters.
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EDGERANK

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BUT WHY
DOES IT
MATTER?

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ONLY 16%OF
YOUR FANS
WILL SEE
YOUR POSTS
ON AVERAGE
(www.getpostrocket.com)

20. SO… HOW DO YOU IMPROVE YOUR
PAGE’S EDGERANK?
TIP: Overall, people engage with pages most from 9pm-10pm (18-24 year old demographic).
1. Keep it short
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3. Ask for what you want.
2. Be visual. 5. Be Timely.
4. Post daily.
6. Be relevant.

21. HOST A FACEBOOK CHAT
 Advertise the exact time and day the chat will take
place; at the specified time, post a picture advertising
the chat.
 Users may then comment on the photo asking
questions, to which you’ll respond accordingly.
 Easy and low-key way for you to interact with your
customers
 Be sure to promote chats heavily: on your Facebook,
newsletters, etc.
 Utilize facebook ads & sponsored stories to promote
 Example: (Insert Hubspot)
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22. INVITE YOUR CONTACTS
Admins of Pages with less than 5,000
likes can import their email lists and
invite them to like their page. You can
now upload a file containing your email
contacts and Facebook will securely
import them.
To suggest your Page to your contacts,
open your Admin Panel, click Build
Audience and select Import Email
Contacts under “Other Tools”. Make
sure you’ve saved your contacts (emails
only) in a CSV format. *Max 5,000
contacts supported.
Once you’ve selected your file,
Facebook will automatically populate a
custom invitation sent directly from
your business page, enticing your
contacts to connect with your brand
Page.
1. GO TO PAGE 2. LOCATE FILE 3. UPLOAD & INVITE
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23. IDEAL SOLUTIONS
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ONGOING EFFORTS

24. THANK YOU!
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PPT & WEBINAR
Available: Friday, May 12PM CST
At this link: http://hub.am/13L3AA4